Cover art for podcast Podcast Pontifications

Podcast Pontifications

255 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

8:38

Broadcasters Killed The Podcasting Star [Episode 148]

The NAB Show is just getting started this week, yet the podosphere is already buzzing with concerned podcasters worried that broadcasters are encroaching into their territory.

They've a good reason to be concerned.

In this short episode, I lay out the areas where professional broadcasters -- radio and TV -- have the upper-hand over podcast-only service providers. It's more than just access to pro equipment, quality editing, and established processes. Commercial radio can be quite good at understanding and meeting business objectives for their customers.

For the stations/networks that manage to get past their distribution hangups, they see podcasting-as-a-service as a big part of their business plans for the coming years.

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