Cover art for podcast Podcast Pontifications

Podcast Pontifications

278 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

9:41

Your Strategy Is Showing, Podcaster! [Episode 28]

Business can engage in the podcast world too. Most just go super-niche, creating content that a hyper-focused audience would be interested in, ignoring everyone else.

But some business -- big and small -- are looking to create their own "blockbuster" podcast, hoping to gain the attention of hundreds of thousands of people.

In this episode, I'll cover some of the good strategies businesses are using to present content any audience can engage with, while giving extra info to the much smaller core audience.

It's a delicate balance, and is very easy to make content with the strategy showing. (Yeah, don't do that.)

----- I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!

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