"I'm not going to invest in improving the quality of my show until I know this is something I want to do long-term."
That's a common refrain I hear from my podcasting clients. And I understand the need to control costs, especially for activities seen as experimental and not core to the business.
But it's also terribly short sighted.
There's a minimum level of acceptable quality, and that bar is only getting higher and higher. Listeners have effectively limitless choices, and there are more competitors podcasting than you probably think.
In this short episode, I'll lay out my case for paying attention to your show's quality. On obvious reason? It's your band personified. Can you afford to ignore that?
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