Cover art for podcast Podcast Pontifications

Podcast Pontifications

257 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

9:21

Are You Making A Podcast or A Can Of Beans? [Episode 99]

Commoditization happens in all industries. And by some accounts, it's already happening in podcasting. With some 1,000,000 podcasts expected by the end of 2019, it's bound to happen.

The good news: Most of those podcasts -- and I'm just quoting Sturgeon's Law here -- suck. So simply by not sucking, you can fight the race to the bottom that comes with commoditization.

But there likely isn't a dial on your Yeti mic or button to press on Audacity that says SUCK LESS. It's something you have to work at.

In this short episode, I'll give you several suggestions of how you can fight commoditization of your show, helping you stand out from the crowd. Because as much as we all like cans of beans, we like special cans of beans better. (If that metaphor holds up.)

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