Believe it or not, there are some things I suck at. Taking a vacation isn’t one, but one is writing a press kit. I’m just terrible at it! That’s why I’ve invited Skye Pillsbury, a journalist with PR chops, to tell you what it takes to make a great press kit for your podcast.
No, there isn’t a template you can copy. Well… there are. But those suck. As Skye will tell you (repeatedly), it takes a human approach to impact a human. And the journalists who write about (or need to write about) podcasting just happen to be human. Humans, oddly enough, tend to respond better to those they have a relationship with. Crazy talk!
She recommends following the guidelines from RadioPublic and Bello Collective to actually create a press kit for your show. And then she gives some practical tips on cultivating a relationship with the journalists you’re pitching. (Because there’s more to it than the mechanics of sending an email.)
Share this with a friend: https://player.captivate.fm/0f46c33b-8783-4f5a-bc13-6d07a961c299
Podcast Pontifications will return in January 2020, published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
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