As podcasters, we're always looking to get more people to subscribe to our show. But that drive runs counter to the new wave of podcast listeners, who want to be nothing more than that -- a casual listener.
In this short episode, I'll share with you three real-world stories that lead me to this conclusion.
But those signs, plus the fact that Google Podcasts is transcribing content podcasting content to feed to their algorithm, and even Apple is coming out with cross-platform webpages for podcasts that are indexable by search engines... it points to a growing trend that subscribing is now more optional than ever.
What are we going to do about that? Well, I have a few ideas that are in the episode. Spoiler: They little to do with trying to convince these non-subscribers of the benefits of subscribing.
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