15 years later, and podcasting is still a big joke to most people. That's likely an unpopular sentiment, but it's borne out by the fact that 75% of the US population still doesn't think podcasting has to offer them.
And as much as I love the Amazon Alexa "Not Everything Makes The Cut" commercial that prominently features podcasting, it's treated as a joke. (Yes, I'm aware the entire commercial was poking fun. I understand humor and its place in advertising, trust me.)
Of course, Spotify's recent announcement that they are trying to buy Gimlet Media for $230 million is most certainly not a joke, and could signal (gods, I hope so) a changing landscape.
In this short episode, I'll go beyond the current-focused thinking and get into what an investment like this could mean for the future of podcasting. Caution: Wild speculation and wishful thinking ahead!
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase