Today, I’m making the case why you need a newsletter for your podcast. Email is a fine distribution mechanism for special announcements and promotions.
But there’s the utilitarian aspect of emailing, and then there’s having an intentional newsletter for your podcast.
Newsletters are having a bit of a resurgence as of late. Substack is making it super easy to create and monetize a brand new newsletter. Stoop is changing both how and where we consume newsletters, getting them out of our already crowded inboxes and into a dedicated reading app. And that’s just two examples.
As with any form of media, newsletter content should be crafted with intent. You need to consider your newsletter audience as just that: an audience. An audience, by the way, that may not listen to your podcast episodes. But they are still your audience, and it’s worth your time to create content specifically for that audience.
One of the most straightforward ways to do this is by using a newsletter as a way to catch your overspill. If your show’s episodes come out weekly or fortnightly, there’s probably a wealth of content that doesn’t make it on your show.
The goal of an intentional newsletter is to be read. And, if you’re lucky, engaged with by the readers.
That doesn’t mean you should stop using email as a promotional tool, or a revenue-generator, or whatever else you’re using it for that is getting results. (That final clause is important.) An intentional newsletter from your podcast brand is something different.
I’m genuinely curious how you’re currently using (and finding success with) newsletters today. You can leave a comment below, or you can go to Flick.group/podcastponntifications and say it in our private (but free) group about 70 people now. And it’s growing!
If you want to support the show, you can go to BuyMeACoffee.com/EvoTerra. I recommend setting it to automatically buy me a coffee every month. You know, just to make it easy on you.
Finally, if you're in business and need some guidance and governance of the overall podcasting strategy and how that fits in with your business objectives, I’d love to help. That’s what my firm, Simpler Media Productions, does. Get in touch with me: email@example.com or go to PodcastLaunch.pro to see a list of all the services we offer clients all around the world.
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Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
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