The impetus for this week’s series is an article recently published by Tom Webster, Senior Vice President of Edison Research, entitled Three Ways to Survive Podcasting’s Existential Crisis. And you know what a big fan of existential crises I am!
The main premise of the article is that newbie listeners, whom Tom calls ”rookies”, encounter and consume podcasted content much differently than podcasting veterans. And I don’t mean veteran podcasters, but veteran podcast listeners.
So what do you do? Well, to start: Be everywhere today’s rookie podcast consumers are.
But what rookies call “listening to a podcast” is often unrecognizable as podcast listening to us veterans. So rather than try and correct their behavior and lexicon (like we’ve been trying and failing to do for the better part of 15 years), we need to recognize that for the Quixotic effort it is. And we need to just stop.
Yes, that means your podcast needs to be on all of the podcast platforms.
Yes, you also need to be on every social platform where you have a presence.
Yes, your show and your episodes need to be “search discoverable”.
Yes, that also means getting your voice heard on other podcasts.
Yes, you need to be hanging out to where listeners are hanging out.
So keep listening over (at least) the next two episodes to get the full picture.
Two things before I go:
Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode that’s perfect for sharing: http://podcastpontifications.libsyn.com/be-where-todays-podcast-listeners-expect-you-to-be
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
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