Business with podcasts care most about two types of listeners: current customer and existing customers.
If your business is one where customers frequently (or occasionally) visit, you should consider showcasing your podcast recording area.
In this short episode, I'll talk through why that's a great idea for any business, plus give you some advanced techniques (OK, tricks) for leveraging that great-looking space when a hot new prospect comes to visit.
And if you do it right (and why wouldn't you?), you'll find much of that equipment is easily made portable, so you can keep showcasing your podcast to the public at trade shows and events your business sponsors.
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