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Podcast Pontifications

282 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more


Let Your Podcast Live Where Your Audience Lives [Episode 217]

Today I'm continuing the conversation inspired by Tom Webster's excellent article entitled Three Ways to Survive Podcasting’s Existential Crisis. From that, yesterday I told you that you and your podcast’s episodes need to be everywhere these noobies (rookies, in Tom’s lingo) are finding and consuming podcasts. Places you and I, the working podcaster, barely recognize as a valid place to listen to podcasts

But it's not just a matter of your podcast being on all these different platforms that you hadn't considered before. The episodes of your podcast need to live on all those different platforms. 

Here's a quick decision tree to help you evaluate how your content can live on a particular platform.

Step 1: Does this platform allow me to natively upload my content?

Step 2: Can I make the kind of native content that the platform requires? 

Step 3: Is the native content I can make appropriate to the platform?

If you can answer “yes” all the way through, you definitely should. Because the people on that platform are making the choice to live there and consume podcast episodes there. They live there. And if your episodes can also comfortably live there, they should live there.

Your job is to make sure your podcast’s content lives where they live. 

Tomorrow I’ll wrap all of this together to bring this miniseries to an end. But before I go; three things:

  1. Keep the conversation going with our dedicated AND FREE Or you can comment right here, assuming the service you’re reading this on allows for comments. If not, Flick with others who want to make podcasting better!
  2. Support the show at You can even make it a recurring coffee so that you automatically buy me a cuppa every month.
  3. If you are in business and you need a podcasting pro in your corner, get in touch.

Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode that’s perfect for sharing:

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit to see how Simpler Media Productions can help your firm. Podcasting is our only business.

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