Of all the old media channels, newspapers make the least sense as the one to find the most success with podcasting. Yet newspapers are winning the podcasting game over the other forms of old media. My evidence: The Daily.
There's more to podcasting than sitting down and talking into a microphone. There’s the art of telling a clear and concise story. And print journalists are very, very good at this.
Print journalists themselves are driving a lot of print’s forays into podcasting. When they submit their column for printing in the paper, journalists are limited to a certain number of words or columns. A newspaper is a conglomeration of lots of different stories, all forced to share a finite amount of real estate. Not so in podcasting.
Journalists can use all of the skills they were taught in “J-School” to put forth the best possible story. Not only with typed-out words on a piece of paper, but now with words that come out of people’s mouths. Words that were captured during interviews for the story that can now be presented as they were spoken, without any loss of tone that comes from print. And with the sounds that also accompanied the gathering of story, making the final story more real and immersive than could ever be possible in print.
And that makes us podcasters get better at our craft.
We can learn from them. So if you’re worried the pro journalist will eat all of your cake, study up! Start listening to the shows -- good and bad -- produced by print journalists. Study their technique. Learn from them and improve your own show!
What newspapers or print journalists do you know of that are making great podcasts I should know about? Let me know in the comments if you like. Or you can go to Flick.group/podcastpontifications where lots of podcasters just like you are having conversations with me and others.
If you want to buy me a coffee to show your support for this show (you’ll note I don't run ads unlike newspapers or their podcasts) go to BuyMeACoffee.com/evoterra.
And if you're in business and need some help navigating the podcasting landscape for your business, please get in touch with me. firstname.lastname@example.org or go to PodcastLaunch.pro where you can see the services we provide to clients all over the world.
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Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
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