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Podcast Pontifications

285 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

8:31

Unmeasurable Metrics: Tracking Intangibles [Episode 251]

The intangible benefits you get from your podcast are likely the most important evidence of your success as a podcaster.

I can take this fairly complex topic and make it more simple to understand by talking about two different intangibles that you need to be tracking: reputation and resource. 

For resource, I'm talking about the content you create. Even more specifically, you need to understand whether or not others perceive your content as resourceful. Is your content referenced by people after you produce it? Do people find your content such a resource that they use it as an example? When I keynote the Outlier Podcast Festival in Salt Lake City at the end of this month, I'm going to reference a lot of podcasts as examples of the things I'm talking about. Will yours be one? Are you making content for your show that other people, whether they are listeners or your peers, view as a resource? 

For reputation, I’m talking about your reputation. Not the reputation of your shows or your episodes. This is your own reputation. Are you, personally, seen as someone with a good reputation amongst others in your own industry? Do you get invited to speak at events? Do people bring up your name in conversation when discussing your industry? And when it does come up, do others say nice things about you?  Are you seen as someone with a good reputation in your peer group?

One of the mistakes I see a lot of podcasters make, especially in my peer group, is being so focused on making sure that their content is seen as a good resource that they neglect to build their own reputation. So much so that they, the person providing the content, oftentimes disappear.

I can't tell you the number of shows that I listen to where I don't know the name of the host, the producer, or anyone involved. I know the name of the show, and I know the content is a good resource. But that person doesn't get any reputation points from me because I don’t know who they are. They failed to say their name enough for me to lock it into my long-term memory. They fail to brand themselves as a part of the content they produce. 

As you look and listen back to your own content, ask yourself if it resourceful, and if your effort is increasing your reputation. Those are the things that I want you to understand. 

I also want you to understand that you can go to RateThisPodcast.com/podpont and leave a nice review. On whatever device you are using, that service will customize the options for you, so check it out.

I also want you to buy me a coffee. BuyMeACoffee.com/EvoTerra is an easy and cheap way to show your appreciation for my content by funneling a few bucks my way. I don't run ads and you're probably, as a working podcaster, are not in need of the services that I provide to my clients. 

But if you are in need of some strategic podcasting guidance, check out SimplerMedia.pro for a list of the services we offer to clients all around the world.

Enjoy your Friday tomorrow. I will be back on Monday with yet another Podcast Pontifications

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Share this with a friend: http://podcastpontifications.libsyn.com/unmeasurable-metrics-tracking-intangibles

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

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