For all the similarities podcasting shares with radio, there are just as many ways in which the two mediums are radically different. None bigger, perhaps, than how each views “the competition”.
Radio stations and their subsequent shows are in direct competition with every other radio station and show that broadcasts in that time slot. If you’re listening to WXYZ’s Jocko’s Morning Madness at 7:30a on your commute to work, it’s impossible for you to also listen to the antics of Binky & The Whiz over on WZYX also broadcasting at 7:30a. One radio station per radio dial, please.
But that’s not the case in podcasting. Navigating a radio station’s website to find this morning’s broadcast of Wombo The Snowchimp is problematic at best. But it’s a snap to listen to another podcast episode once the one you’re currently listening to is over. Hooray for time-shifted distribution and consumption!
No, other podcasts/podcasters aren’t your competition. Yes, even if you focus on the exact same topics. Because you each have a unique take.
Here’s what Dave and I both know: Getting to know “the competition” in podcasting often, assuming no absolute jerks are involved, leads to friendship. Collaborations. And yes, even a few new business leads.
How weird is that?
This isn’t a new phenomenon. But it may be a fleeting one, as more money pours into podcasting and thereby changes podcasting. Will a scramble for money and resources pit podcasters of similar topics against each other? I hope not, but time will tell.
Your best course of action is to take Dave’s advice and make friends amongst your podcasting peers. If Dave and I don’t think we’re competing with one another, you shouldn’t see your podcasting peers as “the competition” either.
Share this with a friend: http://podcastpontifications.libsyn.com/there-is-no-competition-for-you-to-bury
Podcast Pontifications will return in January 2020, published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
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