I’ll answer the question “how long should a podcast episode be?”, but only from the perspective of making a better podcast.
You should never try to stretch an episode beyond your own ability to be interesting. And if you follow what psychologists have been telling us for decades, you’ll change things up every two minutes or less to keep your audience interested.
All of us have expectations for how much time we should allocate for everything we do, every single day. Not just the media we consume, but the tasks and experience we have in the real world, too. Why wouldn’t that be true for podcast listening as well?
So how long should your episodes be? as short as you can possibly make them, as long as it's consistent, episode after episode after episode. That's the long and short of how to make a better podcast.
If you’d prefer to read about it, here’s a link to a totally re-written article that is based on the audio of this episode: http://podcastpontifications.libsyn.com/the-long-short-of-better-podcast-episodes
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
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