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Podcast Pontifications

286 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

9:32

The Long & Short Of Better Podcast Episodes [Episode 205]

I’ll answer the question “how long should a podcast episode be?”, but only from the perspective of making a better podcast. 

You should never try to stretch an episode beyond your own ability to be interesting. And if you follow what psychologists have been telling us for decades, you’ll change things up every two minutes or less to keep your audience interested.

All of us have expectations for how much time we should allocate for everything we do, every single day. Not just the media we consume, but the tasks and experience we have in the real world, too. Why wouldn’t that be true for podcast listening as well?

So how long should your episodes be? as short as you can possibly make them, as long as it's consistent, episode after episode after episode. That's the long and short of how to make a better podcast.

If you’d prefer to read about it, here’s a link to a totally re-written article that is based on the audio of this episode: http://podcastpontifications.libsyn.com/the-long-short-of-better-podcast-episodes

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.

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