Cover art for podcast Podcast Pontifications

Podcast Pontifications

255 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more


Understanding Your Podcast's Most Important Growth Metric [Episode 198]

If you really want your show to grow, the metric that matters is Conversion Rate. Before I get into it, here’s what you missed that you may want to catch up on:

… but none of those really help you understand if you’re doing the right things to make your show grow. For that, you need to understand your website’s conversion rate. 

Bad news: You can’t get this metric from your hosting companies, apps or directories.

Good news: It’s a metric you can get for free from Google Analytics

Unsurprising news: You probably need to pay someone to set it up properly. But it understanding this number -- and influencing it -- will make your podcast better.

A text-based and totally-re-written-for-reading version of this episode can be found at:

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit to see how Simpler Media Productions can help your firm. Podcasting is our only business.

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