If you really want your show to grow, the metric that matters is Conversion Rate. Before I get into it, here’s what you missed that you may want to catch up on:
… but none of those really help you understand if you’re doing the right things to make your show grow. For that, you need to understand your website’s conversion rate.
Bad news: You can’t get this metric from your hosting companies, apps or directories.
Good news: It’s a metric you can get for free from Google Analytics
Unsurprising news: You probably need to pay someone to set it up properly. But it understanding this number -- and influencing it -- will make your podcast better.
A text-based and totally-re-written-for-reading version of this episode can be found at: http://podcastpontifications.libsyn.com/understanding-your-podcasts-most-important-growth-metric
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
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