Cover art for podcast Podcast Pontifications

Podcast Pontifications

279 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

8:53

You, We, and The Audience Makes Three [Episode 56]

The words used on your show matter. Specifically, the words used to describe:

  • the host(s) of the show
  • the company/organization the show is for
  • the people who listen to the podcast

You might think this doesn't matter, but it certainly does.

How much "you" should you put into a show? Many hosts are trying to be "influencers", where putting more you in your show is a good thing. Sometimes.

What about the company the show is for? Or the crew that helps put the show together? Is that worthy of the "we" treatment? How much should "we" be mentioned?

Finally, and perhaps most importantly, I'll convince you why you should never refer to your audience as "the audience" or any other collective noun.

Listen in! 

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