Cover art for podcast Podcast Pontifications

Podcast Pontifications

279 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

10:23

Keeping Your Show Relevant Is All Relative [Episode 245C]

Today’s topic is relevancy, and the conversation is led by Mark Asquith. Not only does Mark host his own PAP (podcast about podcasting) called the Podcast Success Academy, but he’s the CEO and co-founder of the UK-based technology company Rebel Base Media. They make a lot of podcast-specific services and products, including PodcastWebsites, Poductivity and Captivate.fm. (Disclaimer: I sit on the advisory board of Captivate.)

Why talk about relevancy and what it means to working podcasters of today and tomorrow? How about:

  • The podcast landscape is vastly different than it was just a few years ago, and the pace or rapid change is increasing.
  • Big entertainment brands are entering the space, and that impacts how smaller shows present themselves
  • While consumers are growing more demanding, they’re also finding more ways to engage with their favorite things and passions via podcasting
  • Those consumers don’t care how they get their content, only that they get what they want
  • Why podcasters need to hold their heads high as they beat their drums.

And when you hear the last set of bumps, be sure to stick around to the end of the file for a little special something… that Mark probably wished I had edited out.

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Share this with a friend: http://podcastpontifications.libsyn.com/keeping-your-show-relevant-is-all-relative

Podcast Pontifications will return in January 2020, published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.

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