Cover art for podcast Podcast Pontifications

Podcast Pontifications

256 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

9:48

Captioning Your Podcast With A Transcript For Those With Hearing Loss [Episode 213]

If you care nothing about accessibility and take only one thing from this episode, please let it be that shitty transcripts will not help your website’s SEO.

Transcripts of podcast episodes are an accessibility feature, not an SEO benefit.

Captioning is added to the audio (and video) elements of your digital content so that people can consume those elements with their eyes instead of (or in some cases in addition to) their ears.

But do I mean a literal, 100% accurate transcription? Well… that depends. My processes is (or has been since June) to taking this 10-minute audio monologue and turning it into a (in this case) 1,323 word written representation of the topic. Why? Because it reads better than a literal word-for-word transcript, which you can read here

So that’s fine (I think?) for a short show like this. But longer shows? Not so much, so I’m changing the advice I give to all of my clients. While it’s still important to create a well-crafted “landing page” for each episode, complete with charts, graphs, and other visual components to really make a piece of worthy digital content, that’s not enough.

That's not sufficient for servicing the needs of the hearing impaired. In most cases, the audio of your episode and the contents of this new landing page, another digital asset, are vastly different. If that’s the case for you, then you need to include a transcript of the actual audio episode. Yes, that means more work for you. Sorry?

Tomorrow I’m going to get into some technologies and tools to help you make your audio content more accessible. But before that, two things real quick:

  • BuyMeACoffee.com/evoterra is running if you want to show your appreciation for this show. You're probably never going to buy the services my firm offers since you're a working podcaster, so buy me a virtual coffee instead.
  • The new Flick group app is growing. People are having conversations with me and themselves, but it's just getting started. If you want to be one of the early members of this new Flick group (it's an app on your phone), come on in! It’s free to join, of course.

Speaking of accessibility, here’s where you can find a re-written in-depth article based on the audio of the episode: http://podcastpontifications.libsyn.com/captioning-your-podcast-with-a-transcript-for-those-with-hearing-loss

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.

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