Cover art for podcast Podcast Pontifications

Podcast Pontifications

279 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more


Podcast Experts Are Not Your Friends [Episode 48]

Sure, that's a bit bombastic. I know many people who are called "podcast experts" and I call them friends. Heck, I've been called a podcast expert.

But keep this in mind: We have our own agendas, and they may not line up to your objectives.

Experts from podcast hosting companies have great info, but they're in the business of getting as many people as possible using their service, either as a revenue source or as a way to show traction. So they want to make it easy FOR EVERYONE. Good advice, but likely quite broad that may not pertain to you.

Then there are the big podcast directories. They want more podcasts so that more listeners use them. Their agenda is to get podcasters to promote the directory, which is often a good experience. But is that what you should do?

Looking to a successful podcaster to take advice from? They clearly know what their doing. Or rather, they know what they did to make their show successful. Is that advice germane to your show?

Then there are those of us who've been doing this for the better part of 15 years that have had the mantle of "expert" thrust upon us. Sure, we've been at it a long time. But are we keeping up on the new changes? Or are we stuck in the way things were back in the day?

What about keynote speakers? Their agenda is to energize the crowd so they say nice things to the conference organizers, so they in turn tell other organizers why you should hire that person. But is all of their advice right for you?

And then, there are the paid consultant. Our agenda is simple (and obvious). But be sure you choose one that makes the kind of show you want to make. Else we're not all that helpful.

Dig deeper in this short episode.

----- I make shows for professional firms that support business objectives. Visit for more info and ways to get in touch!

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