Cover art for podcast Podcast Pontifications

Podcast Pontifications

282 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

9:18

Did Your Podcast Grow In 2019? [Episode 246]

What do we actually track to indicate growth of a podcast? 

  • We can't really track subscribers. At least not easily. 
  • The new wave of podcast listeners often times aren’t subscribing anyhow.
  • Tracking total downloads for all episodes is bogus. Just make more episodes!
  • One back-catalog consumer skews counts

In short, there’s no one-size-fits-all way of measuring growth. Think of the consumption habits of the audience of a long-form daily news show. Now think about the habits of listeners of an in-depth multi-part series. They aren’t the same.

The best tool I’ve found is tracking 7-day and 30-day downloads per episode. Here’s a chart of how my show grew in 2019, thanks to a data re-tumble from the fine people at Chartable. Yes, I think you should use Chartable like this. No, they didn’t pay me to say that.

Did your podcast grow in 2019? Tell me about it. And while you’re at it, use RateThisPodcast.com/podpont and BuyMeACoffee.com/EvoTerra. How you use those is pretty self-evident. Gotta love obvious domain names, right?

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Share this with a friend: http://podcastpontifications.libsyn.com/did-your-podcast-grow-in-2019

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

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