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Podcast Pontifications

301 EpisodesProduced by Evo TerraWebsite

Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications what to think about in podcasting. These daily, insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier.Designed for the working podcaster, these short… read more


Driving Downloads From Drive-Bys [Episode 244]

Today I’m turning my (and hopefully your) attention to your website in an effort to make sure that you’re maximizing your podcast’s exposure to your website visitor with three simple links. Even if you think you're doing these right... you might be doing these wrong. So it’s worth a re-check.

Some people will disagree with me on the importance of a website/page for a podcast. They’ll often cite how other mediums, like radio and TV, don’t rely on webpages that magically integrate with your living room television.

But webpage-to-TV integrations just aren’t necessary for TV or radio programs. Why? Because everyone knows how to work their TV or radio to tune into the station that broadcasts the show they want to watch/hear. 

Not true for podcasting. Yes, the technology gap is shrinking every day. But still, a lot of people still don't know how to listen to podcasts.

That’s a foreign concept to you, the working podcaster. And that’s having a negative influence on the decisions you make on your website. If you think about your website at all. Because chances are, you probably don’t visit a website of a podcast prior to listening.

But you’re not a normal human. You’re a podcaster. 

You don’t (or you shouldn’t) build your show’s website or webpage for podcasters. You build your show’s website or webpage for normal humans. Your website for your podcast, or the web page on your website for your podcast, needs to feature -- prominently -- three links for those normal humans.

  1. Apple Podcasts - Around 60% of podcast consumption happens via Apple Podcasts. So clearly, you need to list it. 
  2. Google Podcasts - Because of some tech vagaries that aren’t important, it’s hard to get a true grasp on how popular Google Podcasts is. But since the listening app is on every Android phone (and Apple Podcasts is not on any Android phone), you need to list it.
  3. Spotify - Spotify is gaining ground, currently enjoying some 14% of overall consumption. In many European countries, it even outperforms Apple Podcasts. That trend will continue. List it.


And here’s my special offer just for you, the Podcast Pontifications audience: I’ll do this for you.

Seriously. If you don't know to add the links (and the proper graphics) to those destinations on your webpage or website, I’ll do it. If your IT department won't help you, I’ll do it. If you’re stuck in some crazy quagmire and have no idea where to start, I will do this for you.

No tricks. No hidden agenda. No trying to get you to sign up for something. Something I probably don’t even offer! This is me helping you. And since I won’t have episodes to put out for the next eight weeks, I should have some free time!

This is honestly my give-back to my audience. And please be sure to put something in the comments so I know you’re asking for help, OK? 

Let's make your podcast page better. Let's make your website better with at least these three links.

There’s still one more episode coming out tomorrow. So I shall be back then with another Podcast Pontifications


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Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit to see how Simpler Media Productions can help your firm. Podcasting is our only business.

This podcast uses the following third-party services for analysis:

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