Cover art for podcast Podcast Pontifications

Podcast Pontifications

282 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

9:47

Driving Downloads From Drive-Bys [Episode 244]

Today I’m turning my (and hopefully your) attention to your website in an effort to make sure that you’re maximizing your podcast’s exposure to your website visitor with three simple links. Even if you think you're doing these right... you might be doing these wrong. So it’s worth a re-check.

Some people will disagree with me on the importance of a website/page for a podcast. They’ll often cite how other mediums, like radio and TV, don’t rely on webpages that magically integrate with your living room television.

But webpage-to-TV integrations just aren’t necessary for TV or radio programs. Why? Because everyone knows how to work their TV or radio to tune into the station that broadcasts the show they want to watch/hear. 

Not true for podcasting. Yes, the technology gap is shrinking every day. But still, a lot of people still don't know how to listen to podcasts.

That’s a foreign concept to you, the working podcaster. And that’s having a negative influence on the decisions you make on your website. If you think about your website at all. Because chances are, you probably don’t visit a website of a podcast prior to listening.

But you’re not a normal human. You’re a podcaster. 

You don’t (or you shouldn’t) build your show’s website or webpage for podcasters. You build your show’s website or webpage for normal humans. Your website for your podcast, or the web page on your website for your podcast, needs to feature -- prominently -- three links for those normal humans.

 

  1. Apple Podcasts - Around 60% of podcast consumption happens via Apple Podcasts. So clearly, you need to list it. 
  2. Google Podcasts - Because of some tech vagaries that aren’t important, it’s hard to get a true grasp on how popular Google Podcasts is. But since the listening app is on every Android phone (and Apple Podcasts is not on any Android phone), you need to list it.
  3. Spotify - Spotify is gaining ground, currently enjoying some 14% of overall consumption. In many European countries, it even outperforms Apple Podcasts. That trend will continue. List it.

 

And here’s my special offer just for you, the Podcast Pontifications audience: I’ll do this for you.

Seriously. If you don't know to add the links (and the proper graphics) to those destinations on your webpage or website, I’ll do it. If your IT department won't help you, I’ll do it. If you’re stuck in some crazy quagmire and have no idea where to start, I will do this for you.

No tricks. No hidden agenda. No trying to get you to sign up for something. Something I probably don’t even offer! This is me helping you. And since I won’t have episodes to put out for the next eight weeks, I should have some free time!

This is honestly my give-back to my audience. ByMeACoffee.com/EvoTerra. And please be sure to put something in the comments so I know you’re asking for help, OK? 

Let's make your podcast page better. Let's make your website better with at least these three links.

There’s still one more episode coming out tomorrow. So I shall be back then with another Podcast Pontifications

-----

Share this with a friend: http://podcastpontifications.libsyn.com/driving-downloads-from-drive-bys

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.

Listen to Podcast Pontifications

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://podcastpontifications.libsyn.com/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens