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Podcast Pontifications

282 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

9:46

Turning Happy Accidents Into A Podcast Audience [Episode 193]

For all of podcasting’s greatness, it’s really hard for podcast content to be “stumbled upon”. But if you’re willing to make the investment, you can buck the trend. Here’s how I do it:

  1. I invest in Google-friendly content. 
  2. I publish where readers are looking for written content.

In case you missed my subtleness, I’m not talking about the audio files themselves. In this episode, I make the case where investing in high-quality written content -- content that was entirely based off your audio file -- makes your podcast episodes much more discoverable.

By way of example, be sure to read the text-based and totally-re-written-for-reading version of this episode at: http://podcastpontifications.libsyn.com/turning-happy-accidents-into-a-podcast-audience

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.

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