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Podcast Pontifications

301 EpisodesProduced by Evo TerraWebsite

Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications what to think about in podcasting. These daily, insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier.Designed for the working podcaster, these short… read more


From Podcast Listeners to Podcast Learners [Episode 237]

This week, I’m talking about things you can do with your podcast that clearly are not podcasting. So far we've talked about hosting live events and putting out an excellent newsletter. Today, I want to shine a light on audio-based learning opportunities.

You might have heard that people in China spend over $7 billion annually on audio-based learning experiences. (That number is often misreported as what people are paying for podcasts. But really, it’s audio-based learning experiences that people in China pay for.)

But rather than argue the “is that really a podcast?” discussion (which is pointless and painful), it sets the stage for a more interesting question:

Can you do that? 

Can you make an audio-based learning experience that is worth paying for? What would it take for you, the working podcaster, to make an audio-based learning course?

You’re a working podcaster. You have a microphone. You have all of the equipment necessary to make audio-based content. Can you do that again, but this time making audio just for people who want to learn from you? 

I'm curious about what you’d offer in your class. What skills do you have that might translate really well into an audio-based learning experience? You can tell me in the comments right here. Or you can go to, a private and free mobile app where you can chat with other listeners of the show.

Want to show your support for my program? Great! You can buy me a coffee. I don't mean really buy me a coffee. I mean go to

And if you are in business and need to make sure your podcasting strategy is on point (maybe your business could produce some audio-based learning experiences for additional revenue streams?), get in touch. reaches me, and you can visit to see a list of services that we currently offer clients.


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Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit to see how Simpler Media Productions can help your firm. Podcasting is our only business.

This podcast uses the following third-party services for analysis:

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