Spotify is spending money trying to convert TV watchers to podcast listeners. It’s an interesting ploy that’s going to be an uphill battle, but there are implications for working podcasters like you.
Directionally speaking, TV watchers are gaining more exposure to podcasting, often through podcasts that could work quite well on TV. If fact, some are being produced by television production companies. And many more are being voiced by television actors.
“What TV show are you watching?” is a common conversation centerpiece among friends and co-workers. It’s also happening, albeit on a much smaller scale, with podcasting. But those talked-about shows -- regardless of the medium -- are often shorter, self-contained programs. Sure, talk shows, monologues, and news programming get a lot of viewers. But few parties are made better by an in-depth discussion of NBC Nightly News, for example.
How do we create that kind of content that today’s TV watchers are looking for when they discover podcasting? How do we adjust to the fact that everybody watches TV but not everybody listens to podcasts? If we're going to facilitate the switch away from TV and into podcasts as our friends at Spotify have predicted… what do we have to do?
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Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
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