Video was once a strong format in podcasting, but that's been awhile. Today, only a single-digit (or sub-single-digit) percentage of podcasts are video-only. But will it always be that way?
There's no doubt that video is popular. More popular than audio, if you compare TV vs radio. Or even the number of YouTube videos available compared to the tiny number of audio-only podcast episodes.
But before you abandon your podcast to beef up your YouTube page, you might want to listen to this short episode. Because without a serious shift in consumption habits and content creation, the podcast-as-video segment is likely to remain very small.
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