Cover art for podcast Podcast Pontifications

Podcast Pontifications

285 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

9:36

The Future Of Podcasting Might Be Stealing From Instagram Stories [Episode 175]

No, this isn’t an article about using Snapchat and Instagram to promote your podcast. This is an article about packaging the contents of a single episode of a podcast by borrowing (read: stealing) a big part of Instagram stories. Which they stole from Snapchat, so turnabout’s fair play, right?

Many podcasts are highly produced, often requiring more than 100 hours of work to put out a single, 30-minute long episode. Other podcasts require almost no extra work, where people just get behind the microphone and start talking. (Stop looking at me.)

Between these extremes is room for many, many different effort-level approaches. One format made popular by newsletter publishers and Instagram influencers hasn’t yet taken off in podcasting. That approach is to create content “on the fly” throughout the day -- or sometimes the week --. Newsletter writers typically save the publishing until the entire “send” has been assembled, where IG stars publish each discrete bit as they go through their day.

I think podcasting might be able to leverage those concepts, either as a new technology play or by Mechanical Turking our way to a new method of creating content that, for some shows, might be actually better than what they are doing today

If you've listened to Podcast Pontifications for a while, you know I'm a big proponent of what I call Advancing Podcasting. That's the idea that software and technology should make podcasting better, not just easier. It also assumes that brand new business models will appear, which themselves necessitate new podcasting formats and approaches.

This idea of assembling and producing content on-the-fly might be one such approach.

Plenty of podcasts gather content on the fly. The work of James Cridland at PodNews.net comes to mind. James dutifully gathers the best podcasting news of the day, writes up his very popular daily newsletter, and also records a short “headlines only” version released as a podcast episode.

He’s not alone. Many podcast producers gather news/information/inspiration throughout the day, writ their notes about each element, adding in their own commentary on each or as a whole, create a final script, and then sit down behind a microphone to record the whole thing.

Enter the Instagram Stories approach. What if, instead of only writing about each bit as it happened, the podcaster grabbed the microphone and narrated their thoughts on just that bit. OK, some writing is likely warranted. But once the writing for that bit is done, you’d narrate it. Just that bit.

Were this really an Instagram Story, you’d publish that bit. And that doesn’t really (thankfully) work in podcasting. Instead, you would “publish” the bit in some sort of a queue or draft-mode. Today you could just save it locally. Though this presents an opportunity for some custom software that will enable this to be better.

Rinse, repeat that five or six times throughout the day, and all that’s left to do is assemble those individually produced bits. That could be a simple as dragging your intro into your DAW (Digital Audio Workstation), maybe narrating an overview, dropping in your produced bits, adding a bit of transition music between each if you like, maybe narrating a recap, and then dragging in your outro.

Done.

It’s an interesting way to think differently about assembling content. Actually, it's really just a shift in how you work. Rather than being in “gathering mode” first, followed by “recording mode” and then finally “editing mode” at the end, now you’re doing all three modes at multiple times during the process of putting out an episode.

Come to think about it, this sounds a lot like how some writing tools like Scrivener work. And it’s exactly how magazines and newspapers are assembled.

Any of us could do this on our own right now, just saving off the pieces. But we need software to help enable this. A new Saas that lets producers record content and store it in a queue in the cloud. That software could even remind you of a looming deadline. You could use the interface to easily re-arrange content. And of course, it’s smart enough to place your intro, outro, and transition elements for you. Heck, done right, it could even automate the “show notes” and/or transcription, assuming you loaded the narrative parts -- and links! -- for each bit.

We need that software. If someone built that software, there would be a lot of would-be podcasters lining up to use such a service. So there you go, hosting providers. Steal my idea and build us a “Stories for Podcasters” product.

Until that time, get in touch with me if you like this idea. Especially if you think something like this could work as a good approach for your business’ podcast. Get in touch with me at evo@podcastlaunch.pro. And visit PodcastLaunch.pro to see all of the services that my firm currently offers our clients.

I shall be back on next week with yet another Podcast Pontifications.

Cheers!

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Podcast Pontifications

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://podcastpontifications.libsyn.com/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens