Cover art for podcast Podcast Pontifications

Podcast Pontifications

280 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

9:14

Re-Establishing A Podfaded Show [Episode 150]

Yesterday, I went back to the gym after a 5-week break. I'm more than a little sore today, but it got me thinking about how similar this is to re-establishing a podcast that has faded away.

In this short episode, I'll walk you through the three steps you un-fading a show. Note: this isn't just theory; this is practical advice I learned when we re-launched the Bangkok Podcast a few years back.

Broadly speaking, here are the three steps to re-establishing a podfaded show:

  1. Remediate! Get to the root cause behind why the show faded... and fix it! 
  2. Go slow & in stealth! Too many shows make grand "we're coming back!" announcements, then fail to deliver.
  3. Plan to fade again. Hey, it happened once before. And on a long enough time scale, all shows come to an end. So plan for it.

Listen in to hear more about those topics, and join me tomorrow for another episode of Podcast Pontifications! 

Also, happy 150th episode!

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