Cover art for podcast Podcast Pontifications

Podcast Pontifications

279 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

9:26

Stop Not Marketing Your Podcast [Episode 127]

You put all that time, energy, effort, and money into making a great podcast. But it's not growing as fast as you like. And that's probably because you're not marketing it properly.

To properly market a podcast, you need three items:

  1. Planning
  2. Creative
  3. Budget

You must have all three. If you've a plan and some creative but no budget, your efforts will flounder. If you've a plan and a budget but no creative, you're just wasting money. And if you the more common combo of budget and creative but no plan, then you're using "spray-and-pray" tactics.

You must have all three to properly market your podcast. That's what I'll get into in this short episode today.

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