Cover art for podcast Podcast Pontifications

Podcast Pontifications

285 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more


Leaning Into Radio's Podcasting Push [Episode 249]

It’s no surprise that big radio companies like CBS and iHeart have been spending lots of on-air time telling their listeners over-the-airwaves that they can also listen to their favorite radio programs or voices as podcasts.

We podcast pundits don’t talk about those apps much, because they account for very small percentages of overall podcast listening. 

 But that’s a huge mistake on our part. 

Small percentages don’t necessarily mean small numbers of actual listeners. Small percentages can mean really, really big actual numbers of listeners actually using the app. It’s also possible -- quite likely, actually -- that those who’ve been converted to app-listening by radio networks are not exploring beyond their standard radio fare. So there could be a huge audience out there that we’re just not tracking.

Hence my suggestion that you really lean into your podcast’s listing on radio-centric apps by adding a link to your show’s listing in those Big Radio apps to your website.

Heretical, I know. But it makes sense to capitalize on all the awareness-building Big Radio has been doing for years.

Also, there are people who really do buy into the funny Family Guy cartoon. Seeing a big, recognizable as-radio badge on your site could signal to that person that your content doesn’t suck.

Here are your next steps to make that happen. I know I’m not a “how-to” show, but this is important:

  1. Make sure your show(s) is/are listed on radio network apps like and iHeartRadio
  2. Download that app yourself and make sure you're able to link directly and deeply into your show from that app. 
  3. Copy that link, find the big, recognizable-as-radio graphic, and add it to your website.

That’s my project for the weekend. I’m taking off the first two days of next week due to travel, but I’ll return on Wednesday, January 15, 2020. And while you wait:


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Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit to see how Simpler Media Productions can help your firm. Podcasting is our only business!

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