It’s no surprise that big radio companies like CBS and iHeart have been spending lots of on-air time telling their listeners over-the-airwaves that they can also listen to their favorite radio programs or voices as podcasts.
We podcast pundits don’t talk about those apps much, because they account for very small percentages of overall podcast listening.
But that’s a huge mistake on our part.
Small percentages don’t necessarily mean small numbers of actual listeners. Small percentages can mean really, really big actual numbers of listeners actually using the app. It’s also possible -- quite likely, actually -- that those who’ve been converted to app-listening by radio networks are not exploring beyond their standard radio fare. So there could be a huge audience out there that we’re just not tracking.
Hence my suggestion that you really lean into your podcast’s listing on radio-centric apps by adding a link to your show’s listing in those Big Radio apps to your website.
Heretical, I know. But it makes sense to capitalize on all the awareness-building Big Radio has been doing for years.
Also, there are people who really do buy into the funny Family Guy cartoon. Seeing a big, recognizable as-radio badge on your site could signal to that person that your content doesn’t suck.
Here are your next steps to make that happen. I know I’m not a “how-to” show, but this is important:
That’s my project for the weekend. I’m taking off the first two days of next week due to travel, but I’ll return on Wednesday, January 15, 2020. And while you wait:
Share this with a friend: http://podcastpontifications.libsyn.com/leaning-into-radios-podcasting-push
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
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And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!
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