Social media sites treat audio content as a second-class citizen. Yet we podcasters are told we must engage with our audience socially. But… what if our social audience doesn’t care all that much about our podcast content?
In this short episode, I’m looking for a social media metric that matters to podcasters. A metric that tells us not only if our social efforts are working, but how that metric impacts the growth and health of our podcast.
It’s a frustrating search, if I’m honest.
A text-based and totally-re-written-for-reading version of this episode can be found at: http://podcastpontifications.libsyn.com/can-social-stats-track-your-podcasts-growth
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
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