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Podcast Pontifications

282 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

9:24

Design Your Podcast for the 75% Who Don't Listen To Podcasts [Episode 191]

What happens if your avatar is part of the 75% who have not yet picked up the habit of listening to podcasts? This episode gives some practical advice that you should implement right away because:

  • Words like “subscribe” & “follow” have no context
  • They’ve no recognition of podcast app logos
  • They don’t know where to go digging for a player… so don’t hide it!
  • They’re less likely to forgive you for three minutes of chitter-chatter before you get to the point!

Keep in mind that three out of every four people who find your website have likely not regular podcast consumers. Three out of four. That’s the majority. Clearly, your site needs to address their needs as well as more seasoned listeners. 

Do your part to make podcasting better for them… and all of us.

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A text-based and totally-re-written-for-reading version of this episode can be found at: http://podcastpontifications.libsyn.com/design-your-podcast-for-the-75-who-dont-listen-to-podcasts

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.

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