I say “perceived” because podcasting per se doesn't have a discovery problem. People who claim podcasting has a discovery problem really mean that they are upset their content isn’t ranking number one for an arbitrary, single search phrase they place a lot of importance on.
Another and likely bigger problem is that discovery doesn't just mean search discovery. How do you ensure that your content is being discovered on Spotify in ways that have nothing to do with search? How do you optimizing a single show to the individual tastes of millions of users?
The problem is not that our content is not being discovered by people. In reality, people aren't discovering your content. So it's not a problem for the listeners. This is a problem for you.
Just making really great content that people want in their lives and you’ve made a lot of headway. But even then, I'm sorry to say that our discovery issue is never going away.
Three things before I wrap:
Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode that’s perfect for sharing: http://podcastpontifications.libsyn.com/solving-future-podcast-discovery-problems
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
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