Cover art for podcast Podcast Pontifications

Podcast Pontifications

286 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more


IAB Compliance Won't Save Podcast Advertising [Episode 32]

IAB compliance is coming, and the money should start flowing to podcasters thanks to all the new advertisers just waiting to advertise on podcasts, right?

Well... not so fast. I speak with some authority when I say that there are more problems with podcast advertising than will be solved by having an agreed upon way of counting downloads.

What's the problem? Logistics. We're just not set up to easily take ad dollars, because we've made it hard, when the advertising world is moving in a different direction. It should take hours to get an IO generated in 2018. Not days. Or weeks.

I think it's mostly due to a misunderstanding -- if not downright ignorance -- of how digital advertising is supposed to work

Check out this episode and see if you agree. The good news is that it's fixable.

----- I make shows for professional firms that support business objectives. Visit for more info and ways to get in touch!

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