Cover art for podcast Podcast Pontifications

Podcast Pontifications

550 EpisodesProduced by Evo TerraWebsite

Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting. These daily, insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier.Designed for the working podcaster, t… read more

9:45

They're Making Video Podcasts A Thing Again… Again And It Might Just Work This Time

On the whole, podcasting hasn’t been kind to video content producers. And video hasn’t been kind to podcasters’ wallets. But four developing trends could change how podcasters think about video in the future.


In the beginning, there were audio podcasts. And then about 13 seconds later there were also video podcasts. But the bifurcation of audio podcasts and video podcasts was relatively short-lived, thanks to Google’s acquisition and promoting the hell out of YouTube. 


Since that time, several entrepreneurs have tried to bring video back to podcasting with varying degrees of success, though none deserving of the adjective “breakout”. 


But now, forces are converging and video podcasting again could become a thing. Again? Here’s why:


Earlier this month, YouTube announced they were looking for an executive to oversee podcasting on their platform. Today, many podcasters are (often crudely) already making video versions of their podcasts and distributing them on YouTube.


Just last week, Spotify and Anchor announced they'd soon be hosting audio and video versions of select podcasts in the Spotify app. 


Right now, developers in the Podcasting  2.0 movement are developing a way to distribute more than one media file per episode. Like a video and an audio version, doing what Spotify is doing but in a non-propriety manner.


And with those moves is Descript, getting us closer to a world where we edit media holistically, rather than editing audio and video separately. 


Oh, what a time to be alive. While you’re making your holiday gift guides, you may want to have a serious think on how your show fits in a world where audio and video are both valid options for your listeners.


-----


Boostagram Corner


Thanks to Garret Godfree and John Kostuch for the coffee. Virtual and physical. Links in the next section.


-----


Links:


• Getting more than 10K downloads per episode? Talk to Gumball.fm

Happy Tree Friends - https://en.wikipedia.org/wiki/Happy_Tree_Friends

Ask A Ninja - https://en.wikipedia.org/wiki/Ask_a_Ninja

• YouTube seeks podcast boss - https://www.bloomberg.com/news/articles/2021-10-05/youtube-looks-to-hire-its-first-executive-focused-on-podcasts

• Spotify wants video podcasts - https://blog.anchor.fm/updates/video

• Value-for-value for this show - https://podcastpontifications.com/value-4-value

• Descript all-in-one platform (affiliate) - https://www.descript.com/?lmref=xjgbqw

• Garrett Godfrey - https://twitter.com/musciguy

Good Patron - https://utrmedia.org/podcasts/good-patron-podcast

Centre Steer - https://twitter.com/centresteer

• New Podcast Apps - http://newpodcastapps.com

• Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor


-----


A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/theyre-making-video-podcasts-a-thing-again-again-and-it-might-just-work-this-time.


Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.


Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support


And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.


Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.


Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com.


Photo by Jakob Owens on Unsplash



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy
Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Podcast Pontifications

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.captivate.fm/podcast-pontifications/

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens