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Podcast Pontifications

301 EpisodesProduced by Evo TerraWebsite

Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications what to think about in podcasting. These daily, insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier.Designed for the working podcaster, these short… read more

301 Episodes | 2018 - 2020

Why Spotify's Shows With Music Is A Big Deal Beyond Podcasting [S3E48]

October 15th, 2020


Recently, Spotify removed a seemingly unmovable object that some say has plagued podcasting since the beginning of podcasting: music licensing. From the start, podcasters have wanted to play licensed commercial music - …

Normalize The Making Of Abnormal Podcasts... Again [S3E47]

October 14th, 2020


Abnormality is not a bad thing. It’s just not normal. Until you normalize it. Here are four different ideas here that might help you embrace a little more abnormality to your podcast.

1. Keep the standards, toss the …

The Minor Role Podcasters Play In Podcasting's Power Dynamics [S3E46]

October 13th, 2020


As podcasters, our control ends as soon as we’ve mastered our .mp3 files. After that, we cede control to other entities. Entities with their own …

Learning To Trust The Podcaster You Are Right Now [S3E45]

October 8th, 2020


There are a lot of unknowns when it comes to podcasting. Without getting too metaphorical, we swim in a sea of uncertainty as we navigate these podcasting waters. I battle the uncertainty that surrounds every decision …

Simply Making The Podcast You Want & Your Audience Needs [S3E44]

October 7th, 2020


Complexity creep happens. Especially in creative endeavors like podcasting where we have at best a set of guidelines and maybe a roadmap, but not a …

Milking Your Podcast's Popularity For All It’s Worth [S3E43]

October 6th, 2020


People - listeners - are attracted to popular podcasts. Other people - podcasters like us - do very little to promote the popularity of the podcast …

A Simple Trick To Power Through More Podcasts In Less Time [S3E42]

October 1st, 2020


You need exposure to inspiring podcast content if you want to make an inspiring podcast of your own. But none of us have an abundance of time, so how do we do that?

I have a technique that lets me be an active consumer …

Tracking Podcast Downloads Is Worthless To Everyone [S3E41]

September 30th, 2020


I’m aware that most podcast advertising inventory today is priced and purchased based on the number of downloads an episode is projected to receive. …

Boost Your Podcast Monetization With A Business Manager [S3E40]

September 29th, 2020


We don’t often hear stories from the business managers of podcasts, because they don’t have the sexiest of jobs. But it’s not an exaggeration to say they have some of the most important jobs. For example: ensuring the …

Podcasting A Hot Take Without Coming Off Like A Jerk [S3E39]

September 28th, 2020


Given the state of our current divisions, podcasters don’t have to look too hard to find controversial topics to cover on an episode. And given what podcasters know about presenting topics to their audiences from behind …

The Benefits To Podcasting When You're Less Critical More Often [S3E38]

September 23rd, 2020


I am a harsh critic. And I have no poker face, so you can clearly tell, either by sight or by sound, when I'm being critical. At least I used to be that way. I’m trying to be better.

Specifically, I'm trying to be less …

The Healthy Way To Deal With Doubts About Your Podcast [S3E37]

September 22nd, 2020


Doubts and suspicions about the content we make for public consumption are normal. We all have them. Even the most successful podcasters in the world …

We The People Are Changing Podcasting For The Better [S3E36]

September 21st, 2020


It should come as a surprise to no one that the media we consume is polluted by misinformation and disinformation. Podcasting is part of that media …

Are Podcasters To Blame For Podcasting’s Slow Growth? [S3E35]

September 17th, 2020


Have you heard that Amazon Music now includes podcasts? Not knowing that means you somehow missed not only the news but also the email Amazon Music sent directly to you and every other podcast manager of the ~1,400,000 …

Uncovering The Tension Between Fast & Slow Podcasting Processes [S3E34]

September 16th, 2020


Abe Lincoln said that if he had six hours to chop down a tree, he'd spend the first four sharpening his ax. The quote’s apocryphal nature isn’t …

Podcasting Through Rose-Colored Glasses & Bunny Ears [S3E33]

September 15th, 2020


I’ve applied lots of filters to this audio. But if you’re able to detect the filters I applied to the audio, it means I did a bad job of applying …

That's Not A Podcasting Mistake - It's A Feature! [S3E32]

September 10th, 2020


Not all mistakes made in the process of making a podcast are bad things. Sometimes, these inadvertent errors can be a gift. To help illustrate that, I’ve chosen 10 completely random examples of probable mistakes that …

The Importance Of The Unimportant Parts Of Podcasting [S3E31]

September 9th, 2020


You want your podcast to be successful, don’t you? You want it to grow, don’t you? You want your episodes to reach as many people as they can, don’t …

Coping Strategies For Podcasters Who Don't Like Change [S3E30]

September 8th, 2020


Remember the flood of new ideas and innovation that came just after the 2008 recession? Well, podcasters; get ready for 2021. I fully expect a …

Having The Stones To Take A Temporary Break From My Podcast [S3E29 Bonus]

August 31st, 2020


Hello and welcome to a bonus episode of Podcast Pontifications with me, Evo Terra. “Uh oh. A bonus episode means bad news, right?” Well… yes. But only temporary bad news. And here it is:

I'm taking a temporary medical …

The Case For Non-Hippie Meditating Over Your Podcast [S3E29]

August 27th, 2020


It's not great to constantly obsess about your podcast. Nor is it great to have it completely out of your mind until the very last second. Those who occupy the middle of the spectrum probably have a more healthy …

Does Your Podcast Need A Tune-Up Or A Tone-Up? [S3E28]

August 26th, 2020


Yes, both content and context are important aspects of your podcast. But it’s the tone of your show that acts as the delivery-device that translates the sounds (and sights) to thoughts, ideas, and feelings inside your …

Your Podcast Doesn't Suck, It Just Needs Un-Stuck [S3E27]

August 25th, 2020


All podcasters get stuck. If you've not experienced being stuck; You must be new. Because on a long enough timescale, all podcasters get stuck.

Creatives from many disciplines have learned that sometimes the trick to …

Sir, This Is Not A Wendy's Podcast... And That's OK [S3E26]

August 24th, 2020


Fast-food giant Wendy's has a podcast, and it’s not particularly good. At least not as we’ve defined what companies are supposed to do with …

Do You Have The Time To Monetize Your Podcast? [S3E25]

August 19th, 2020


According to conventional wisdom, 5,000 downloads the minimum threshold that ad rep firms want to see before they’ll consider adding a podcast. I …

Re-Humanize Your Podcast Before It's Too Late [S3E24]

August 18th, 2020


Reading a Wikipedia entry is oftentimes incredibly boring. And that’s by design. As a repository of knowledge, it’s important to Wikipedia that they maintain a neutral point of view. But few people read Wikipedia for …

Podcasting With A Voice That Could Peel Paint [S3E23]

August 17th, 2020


I really hate the catchphrase, “I have a face for radio!” I'm clearly a fan of self-deprecation, but there’s so much assumption wrapped up in that statement that it really irritates me.  

Think about the last movie or TV …

A Little Thinking On Big Podcast Stats [S3E22]

August 13th, 2020


One of the things I lament most about podcasting is our lack of a common language around stats and performance. 

For the better part of 15 years now, Apple Podcasts (was: iTunes) has been the biggest app used to download …

Saying No To Podcasting Jobs & Yes To Podcaster Relationships [S3E20]

August 11th, 2020


You’ve developed some valuable podcasting skills that others - individuals or companies - might be willing to pay for. And they might as well pay you, right? 

But that’s not the only way to work. You can, if you choose, …

Surviving The Balkanization Of Podcasting [S3E19]

August 10th, 2020


You’ve likely heard the news the administration of these United States is putting the squeeze on Tencent, a company from China that runs or has an interest in the social apps TikTok and WeChat. I don’t know what …

Podcasting Conversations Worth Fighting Over [S3E18]

August 6th, 2020


I had three difficult conversations yesterday. With each, I knew what I was getting into, so I had a little time to prepare. Before the fight gets …

Getting The Podcasting Band Back Together Again [S3E17]

August 4th, 2020


Podcasting and co-working is on my mind once again. Yes, in the middle of a pandemic where getting together in close proximity is a terrible idea. Noted. But there’s a huge supply of commercial real estate driving down …

Correcting Your Authentic Podcasting Voice [S3E16]

August 3rd, 2020


Human’s climb up the evolutionary lateral ladder may have given us the twinkling lights of the heavens, but we still don't want people to see us …

Confronting Your Podcast's Avatar From The Inside [S3E15]

July 30th, 2020


Think about the two audiences your podcast serves: Your avatar (a stand-in for your larger audience) and you, the creator.

Troubles arise when we see those two audiences as distinctly different from each other, each with …

How Do Podcasters Recapture The Ones That Got Away? [S3E14]

July 29th, 2020


A note of caution before we begin: This was not the topic I had planned to cover on today’s episode. But my brain went on a tangent 15 minutes before …

Are Video Podcasts Back From The Dead? [S3E13]

July 28th, 2020


Podcasting and video were never a perfect fit. Video podcasting been tried and mostly failed for years. Some audio producers who pre-date podcasting -- radio personalities -- have had accompanying video programs for …

Solving Podcasting's Linear Listening Problem [S3E12]

July 27th, 2020


Thanks to an episode of Desert Oracle  I discovered an Arizona-based band called Giant Sand. After making a list of all the people I wanted to yell out for not introducing me to this band when I first arrived in Arizona …

Fighting Against The Hateful Side Of Podcasting [S3E11]

July 22nd, 2020


Call me being too woke, P.C., a social justice warrior, a part of cancel culture, or whatever you like. But I think it’s high time we podcasters …

Podcasting For Goodness' Sake [S3E10]

July 21st, 2020


How do you justify working with a charity who needs your valuable podcasting skills…  but can’t pay you the rate that you deserve?

I firmly believe …

The End of Podcasting's Direct-Relationship Model Is In Sight [S3E9]

July 20th, 2020


Spotify and Pandora are coming to podcasting with more than just bags of money. They're coming with teams of data scientists and fiduciary responsibility to make money. That's going to upset the Apple cart.

For 16 years, …

The Inevitable Dismantling Of Podcast Directories [S3E8]

July 16th, 2020


A trend towards disintermediation in podcasting has been quietly developing for years. It leaves me wondering when, not if, the big apps, namely Apple Podcasts, Spotify, Pandora, and Google Podcasts, will …

The Future of Closed Captions May Look Like Podcast Karaoke [S3E7]

July 15th, 2020


Jones v Gimlet could be a landmark case and possibly a turning point for the disability community’s long-standing struggles for acceptance in …

Improving Your Podcast's Acquired Taste [S3E6]

July 14th, 2020


“There is no such thing as selling out; only the chance of selling out top cheaply.” That's a quote I first heard from Dave Slusher, one of the original OG podcasters with the Evil Genius Chronicles

Acquisitions and …

Is Pandora Stitchering A Sirius Podcasting Strategy? [S3E5]

July 13th, 2020


MarketWatch tells us SiriusXM (which means Pandora) is going to spend $265 million in cash to buy E. W. Scripps (which means Stitcher). Pandora will kick in up to $60 million of additional payments if Stitcher can …

It's Time To Address Podcasting's Facebook Problem [S3E4]

July 9th, 2020


We podcasters have come to rely quite heavily on Facebook. From podcaster-ran support groups to the ability to quickly build a Facebook community for the listeners of your podcast to the comment sections on our websites …

Restructuring Your Podcast To Be Advertising-Friendly [S3E3]

July 8th, 2020


My thinking on advertising in the podcasting space is shifting. In the last few days, I’ve landed two ad deals for two clients, and one other client somehow found six different advertisers. Which means we need a …

Is Podcast Listening Too Big Of An Ask? [S3E2]

July 7th, 2020


Humans tend to seek out digital content in one (or more) of three ways:

1. They trust a trusted source: People are happy to let others do the sorting for them, so long as those doing the sorting are trustworthy. The …

How You Can Exploit Podcasting's No-Code Future [S3E1]

July 6th, 2020


There’s more to podcasting -- much more -- than editing an audio waveform. Yet the ability to manipulate an audio file remains one of the biggest …

Season Three Starts Now!

July 5th, 2020


What can you expect from Season Three of Podcast Pontifications with me, Evo Terra? The format is strikingly familiar to Seasons One and Two. Each episode is a short-form, deep-dive into a single topic of importance to …

It's The Institutionalized Racism, Stupid. [Episode 311]

June 3rd, 2020


As a white man pushing 52 years, I have a statement to make:

I am the beneficiary of institutionalized, systemic racism in this country, and I have benefited greatly from white supremacy.

It’s time for me to own that. And …

What To Do During Your Podcast's Season Break [Episode 310]

May 12th, 2020


I am a huge fan of breaking your podcasting efforts into seasons. And to be clear, I’m also a fan of taking long breaks between seasons. Not all of my fellow podcasting pundits agree. Many adopt the position that …

Eye Can't Hear You: A Podcasting Paradigm Shift [Episode 309]

May 11th, 2020


Desktop consumption of podcast episodes is growing for the first time in… forever? Thanks to COVID-19 and the forced lockdown we’re are all having to deal with, we’re seeing people shift to consuming podcasts right on …

Feeling Conflicted About Podcasting Conferences [Episode 308]

May 7th, 2020


Many podcasters woke to an email this morning from a large podcasting conference stating that this year’s event had been pushed back by a couple of months. A few days ago, another large podcasting conference sent out an …

Putting The Simple Back In Podcast RSS Feeds [Episode 307]

May 6th, 2020


It’s not an overstatement to say podcasting would not exist without RSS feeds. But their magic and power is mostly seen by listeners for current and …

Busting The Myth Of Podcast Exceptionalism [Episode 306]

May 5th, 2020


It’s getting easier every day to make a podcast. Yet the act is shrouded in a sea of exceptionalism. Not from the general public or a pool of …

Podcast Episode Management For Tomorrow

May 4th, 2020


Today, podcast subscribers only have two options when it comes to consuming available episodes: start from the most recent episode and work backward, or start from the very first episode and work forward.

Neither of …

Should You Join Or Form A Podcast Network? [Episode 304]

April 30th, 2020


I’m diving into this topic at the suggestion of a Podcast Pontifications listener, Arnie Chapman. He's the host of The Football History Dude podcast. He responded to my call for lockdown stories (Yes, I want your story …

Today's Podcasting Innovations Will Impact Your Show Tomorrow [Episode 303]

April 29th, 2020


The recent entrants into the pod-tech space are just a harbinger of what’s to come. The world is on lockdown. The economy is in the toilet. Lots of …

It’s Curious More Podcasters Aren't More Curious [Episode 302]

April 28th, 2020


More people than ever before are deciding to launch their own podcasts. That takes a certain amount of curiosity to get started. What is it about podcasting that takes that curiosity away?

With newness comes a healthy …

Podcast Success Metrics For Tomorrow [Episode 301]

April 27th, 2020


You want your show to be successful. I want my podcast to be successful. And of course, I want all of my clients’ podcasts to be successful. But how …

European Podcasters Adapt To Life Under Lockdown [Episode 300]

April 23rd, 2020


My body has clearly had enough of this locked-down reality. It’s behaving very strangely and I’ll share that with you in just a moment. But first I want to share a couple of stories from European podcasters (well, …

Lean Into Your Love-Hate Relationship With Your Podcast [Episode 299]

April 22nd, 2020


What part of your podcast do you love the most? What part of your podcast do you like the least? 

Once you have the answers, it’s natural to assume the easy position of eliminating or reducing the thing you don’t like as …

3 Things To Master Before Promoting Your Podcast [Episode 298]

April 21st, 2020


Every time someone requests a proposal from my firm to help promote and or market their podcast, I always politely decline.

I turn down those jobs …

Podcasting: Genre-Defining Or Mired In Medium?

April 20th, 2020


Is comedy a genre? Is podcasting a genre?

I get that comedy is the underlying thread that ties standup comedians to comedic actors in movies. It’s the common thread that ties together the writing room of a sitcom as well …

Podcasters Report A Mixed Pandemic Performance [Episode 296]

April 16th, 2020


Today you’ll hear from three podcasters on the front line of the pandemic:

Don't Panic And Pivot Your Podcast To Video During The Pandemic [Episode 295]

April 15th, 2020


The perennial topic and the existential crisis of making the pivot away from audio podcasting to favor video is back! Under these extenuating circumstances, there seems to be a perfect storm brewing, and much of is …

Stay Out Of Our Podcasting Lanes, Broadcasters! [Episode 294]

April 14th, 2020


Perhaps you’ve noticed the trend of broadcasters who no longer have access to their professional broadcast studios are producing …

Podcasting's Present Problems [Episode 293]

April 13th, 2020


There are some best practices in podcasting that haven’t changed a very long time. Many of them exist for very good reasons, ensuring that podcasts can be enjoyed by as many people as possible. The world doesn’t yet …

Coping With COVID19 In Podcast Land [Episode 292]

April 9th, 2020


If I come off a little weird and flippant, please forgive me. If you’ll recall from prior episodes or my various social postings, you’ll note that my wife and I have been experiencing intermittent, low-grade fevers for …

Podcast SEO is Hard. Is It Worth The Effort? [Episode 291]

April 8th, 2020


In the eyes of search engines, podcast content is just web content. And there are no special rules for podcast search engine optimization. Google …

Podcast Episode Planning For Hip-Shooters [Episode 290]

April 7th, 2020


For every successful show that uses the “no-planning” approach, there are hundreds of others that only entertain or provide value to those talking …

Busting The Myths of COPE and CORE For Podcasting [Episode 289]

April 6th, 2020


Lots of people struggle to grasp the difficulty of making all of the content necessary when we want out podcasts to be as great as they possibly can …

Podcasters Powering Through The Pandemic [Episode 288]

April 2nd, 2020


One of the things I'd like to do with my show is to do the occasional check-in with you, the working podcaster, trying your best to survive under conditions forced upon us by a stupid virus. And vice versa. I’ll start, …

Ethical Dilemmas Of Working Podcasters [Episode 287]

April 1st, 2020


We working podcasters have a responsibility to the people who listen to our shows. We have responsibilities when we choose to lend our voices beyond our podcast. And for those of us who help produce podcast content for …

April Is Podcast Experiment Month [Episode 286]

March 31st, 2020


In an effort to “lemonade” our current global situation, I’m declaring April 2020 as Podcast Experimentation Month. No, there’s no “official” proclamation from anyone other than me. But someone has to be first, right?

Podcasting From A Place Of Abundance [Episode 285]

March 30th, 2020


Today, I want to get into the topic of an abundance mindest vs a scarcity mindset. It's partly a scarcity mindset that got us into this trouble. For the purposes of this article, we’ll let abundance mean a situation …

Pandemic Parley For Podcasters [Episode 284]

March 26th, 2020


The novel coronavirus pandemic either has or will hit all podcasters. And the impact will be unevenly distributed, affecting some more than others. 

I want to hear your stories of how it’s impacting you and your …

Reaching Beyond The Pod For Human Connection [Episode 283]

March 25th, 2020


Yesterday I went outside on my tiny little patio and smoked a pipe with 20 other people. Earlier in the week, my friend Rachel wrote dozens of people tiny poems using a tiny typewriter. And last night, my friend Addy

Everything Has Changed. Why Hasn't Your Podcast? [Episode 282]

March 24th, 2020


According to studies by Voxnest and Podtrac, podcast consumption does not seem to be decreasing. Hooray!

But don’t get too comfy. Combined with yesterday’s news, it means that listeners are shifting away from many shows, …

Why Podcast Listening Won't Ever Return To Normal [Episode 281]

March 23rd, 2020


Listenership is down across the board in podcasting. Your listener's routines have been disrupted. In a big way. Some much worse than others, obviously. But rest assured that just about every listener you have is having …

Dealing With Decimated Downloads [Episode 280]

March 19th, 2020


What do you do in a situation where you notice that your podcast downloads have dropped by 10%? (That's what decimated really means, by the way. 1 in 10.) If you notice that has happened to your show… what do you do? …

Disassembling Your Podcast Media Stack [Episode 279]

March 18th, 2020


Podcasters often fail to understand the fundamental difference between using media for distribution or promotional purposes versus using media for content creation purposes. 

How strategic are you with …

Make The Most Of Podcast Bonus Episodes [Episode 278]

March 17th, 2020


Today’s focus will a broader conversation that features some creative ways podcasters can make better use of bonus episodes. 

This is a tough thing for a lot of podcasters to wrap their head around. They're thinking -- …

Should You Produce An Episode About COVID19 (Or The Next Crisis)? [Episode 276]

March 16th, 2020


Many podcasters are struggling with that same decision:  Should you say something to your audience acknowledging the reality of the pandemic?

On one …

Yes, Indie Podcasters Can Compete... And Win! [Episode 276]

March 12th, 2020


Big media companies have piles of cash to throw at awareness campaigns, grab the best and most recognizable names in the world, and hire gigantic teams of a dozen or more talented people to work on a single episode.

And …

Your Podcast Is #1. Now What? [Episode 275]

March 11th, 2020


I’ve been fortunate enough to have some of my content (or my clients’ content) ranked number one for a highly desirable term. It’s great to see traffic come flooding in, For a while. For an all-too-short amount of time. …

Growing Your Podcast By Solving Someone's Pain [Episode 274]

March 10th, 2020


Every podcaster I know (including this guy) wants to grow their show. It doesn't matter if they run a gigantic show with hundreds of thousands of listeners; they want to grow their audience. It doesn't matter if they're …

Balancing Skepticism & Support At A Podcast Conference [Episode 273]

March 9th, 2020


Yes, I think you, as a working podcaster, should attend a podcast conference if you can find the budget for it. The chance to build connections …

The Primary Politics of Podcasting [Episode 272]

March 4th, 2020


This is not about politics. This is about learning lessons from the current frenzy that dominates the news here in America and abroad. Yes, I’m …

Knives Out! Podcast Fiction Vs The World [Episode 271]

March 3rd, 2020


Podcast fiction is probably my favorite genre. If you're thinking today’s podcast fiction is simply a resurgence of audio drama 1930s radio, you have the wrong assumption. While podcast fiction certainly can replicate …

Podcasting's Hollowed-Out Middle Class [Episode 270]

March 2nd, 2020


Podcasting has some really good benchmarking statistics. But what we (or at least I) really need to see is a distribution chart that shows clusters of podcasts by audience size.

We don't have that distribution chart in …

Podcasting Through The COVID-19 Crisis [Episode 269]

February 27th, 2020


So today I’m going to think through how COVID-19 could impact podcasting and the lives of podcasters. I’m not a doctor, so we won’t be talking …

Paywalls, Podcasting, and Prejudice [Episode 268]

February 26th, 2020


The decision to put content -- popular content -- behind a paywall is always an agonizing choice for any decent person. Podcasters included. 

It’s not …

Dealing With The Skeletons In Your Podcasting Closet [Episode 267]

February 25th, 2020


Episodic podcasts don’t require the listener to back up to the beginning to get caught up. The most recent episode is sufficient, and even someone does take an immediate shine to your content, they might go back and …

Mid-Level Podcasters' Biggest Mistake: Complacency [Episode 266]

February 24th, 2020


Hang around with enough podcasters who've been at it for a while and you’ll eventually hear many of them ask the same question: “I don't know if my …

Hitting The Limits Of Low-Cost Podcast Hosting [Episode 265]

February 20th, 2020


The promise most low-cost podcast media hosting providers make with you is for “unmetered” bandwidth. It doesn't matter how big your show gets, they say. They’ve got the bandwidth taken care of, and your monthly bill …

Is Selling Ads On Your Podcast Worth A Dime? [Episode 264]

February 19th, 2020


Last week at Podcast Movement Evolutions 2020, I paid a lot of attention to the conversations regarding podcast advertising as a business model. …

The Podcast Academy: Podcasting's Usurper or Savior? [Episode 263]

February 18th, 2020


When The Podcast Academy was announced last week, the reactions were split. One side was excited to see a solid and amazing professional awards …

Your New Podcasting Strategy: Viability-First [Episode 262]

February 17th, 2020


If Podcast Movement Evolutions 2020 had a theme, it was this: commercial viability is podcasting’s new brass ring. 

Commercial viability means that …

Podcast Subscriber Tracking Is Pointless [Episode 261]

February 11th, 2020


Last week a new service launched (not important enough to name or link) that lets anybody see how many subscribers any podcast has. When the buzz hit, many podcasters who checked their own show reported that the public …

Turning SEO for Podcasts On Its Head [Episode 260]

February 10th, 2020


Everything you think you know about podcasting and SEO is backward. Once you get it in the right order, you will have a much better approach to SEO and your podcast. 

Here's what I mean by a backward understanding of …

Podcasting Your Way Through The Coming Recession [Episode 259]

January 30th, 2020


I podcasted my way right through the 2008 financial crisis. But don't think that I'm some sort of financial genius. I'm also the moron who bought a …

Harder Podcasting Makes Podcasting Better [Episode 258]

January 29th, 2020


It's pretty easy to make a podcast. And getting easier by the minute. Not necessarily better, but it’s a lot easier to make a podcast now than it was just a few years ago. 

With that easiness comes a false sense of …

Planning For Better Podcasting [Episode 257]

January 28th, 2020


There are four levels of podcast planning I want you to think about, and I particularly want you to think of them in sequence so you can see how they …

Better Podcasting By Living Up To The Hype [Episode 256]

January 27th, 2020


Word of mouth not only comes with a recommendation of what you should listen to but why you should listen.

It helps to think about other media content …

No Pain No Gain Podcast Workout [Episode 255]

January 23rd, 2020


The gym or fitness center is a great metaphor for podcasting.

The building itself and all of the equipment inside represent the tools and services we …

It's 2020: Is It Easy To Make A Good Podcast Yet? [Episode 254]

January 22nd, 2020


t's a lot easier to record a podcast today than it was 10 years ago. It's a lot easier to post a podcast episode today than it was when I started in 2004. It's a lot easier to manage your RSS feeds. More podcasters are …

Pitching Your Podcast To Passive People [Episode 253]

January 21st, 2020


Clients often ask me how they can promote their show to gain more listeners. Not that I’m surprised. That same question is still asked by people who've been podcasting for nearly 16 years.

Clearly, some have cracked the …

Podcasting In The Zone (Without Zoning Out) [Episode 252]

January 20th, 2020


I sometimes wish podcasting were as simple as sitting down in front of a microphone and talking (and I certainly try to make it that simple for my clients). But you and I know that there's a lot more to podcasting than …

Unmeasurable Metrics: Tracking Intangibles [Episode 251]

January 16th, 2020


The intangible benefits you get from your podcast are likely the most important evidence of your success as a podcaster.

I can take this fairly complex topic and make it more simple to understand by talking about two …

How To Do More In Podcasting Without Doing More Podcasting [Episode 250]

January 15th, 2020


We live in a world of seemingly non-stop podcast conferences. A flurry of thought-provoking articles about podcasting. Online courses and services for podcasters are coming out on a continual basis.

So it’s quite natural …

Leaning Into Radio's Podcasting Push [Episode 249]

January 9th, 2020


It’s no surprise that big radio companies like CBS and iHeart have been spending lots of on-air time telling their listeners over-the-airwaves that they can also listen to their favorite radio programs or voices as …

An End To Podcast App Agnosticism & Apathy [Episode 248]

January 8th, 2020


For the better part of 15 years, I’ve had the attitude that I really don't care what app someone uses to listen, because all podcast apps do basically the same stuff. As you listen to podcasts these days, you’ll often …

Surviving The Podcast Privacy Wars [Episode 247]

January 7th, 2020


As working podcasters, we can no longer ignore privacy issues.

But as a working podcaster. You're probably not a technologist or a lawyer, so you …

Did Your Podcast Grow In 2019? [Episode 246]

January 6th, 2020


What do we actually track to indicate growth of a podcast? 

  • We can't really track subscribers. At least not easily. 
  • The new wave of podcast listeners …

The End Of Painful Podcasting On Smart Speakers [Episode 245G]

January 2nd, 2020


At first blush, Smart Speakers seem like the perfect companion to podcasters. I mean, they’re smart, right? Well… not so much in practice. And if you haven’t yet tried to listen to your favorite podcast on that fancy …

Perfecting your Podcast's PR Pitch [Episode 245F]

December 31st, 2019


Believe it or not, there are some things I suck at. Taking a vacation isn’t one, but one is writing a press kit. I’m just terrible at it! That’s why I’ve invited Skye Pillsbury, a journalist with PR chops, to tell you …

Simpler Podcasting As A Survival Technique [Episode 245E]

December 30th, 2019


I’m a big fan of keeping podcasting simple. That word is in the name of my podcast consultancy, after all: Simpler Media Productions. Truth be told, …

Share Your Work To Make A Better Podcast [Episode 245D]

December 19th, 2019


Almost by definition, podcasters have to be good at sharing. I mean, that's kind of the point. Just like I'm sharing my show with Ma'ayan Plaut. She's RadioPublic’s podcast librarian (of all crazy job titles) and she …

Keeping Your Show Relevant Is All Relative [Episode 245C]

December 16th, 2019


Today’s topic is relevancy, and the conversation is led by Mark Asquith. Not only does Mark host his own PAP (podcast about podcasting) called the Podcast Success Academy, but he’s the CEO and co-founder of the UK-based …

The Press, Your Podcast, And All Of Podcasting [Episode 245B]

December 11th, 2019


Today, we’re going to have a conversation about the press and the relationship it has with podcasting. It’s led by guest-host Elena Fernández Collins

There Is No Competition For You To Bury [Episode 245A]

December 3rd, 2019


Guest host: Dave Jackson from the School of Podcasting

For all the similarities podcasting shares with radio, there are just as many ways in which …

Social Scrubbing For A Pristine Podcast [Episode 245]

October 31st, 2019


Social media is a powerful tool. We, as podcasters and as listeners, use social media quite a lot. I often find myself turning to social when I want …

Driving Downloads From Drive-Bys [Episode 244]

October 30th, 2019


Today I’m turning my (and hopefully your) attention to your website in an effort to make sure that you’re maximizing your podcast’s exposure to your …

Sharing Sharable Info In Show Notes For Your Podcast [Episode 243]

October 29th, 2019


Today, I'm going to walk you through something very simple that you probably think you're doing right… but it’s highly likely that you might not be. Good news: This is an easy fix!

I’m talking about “show notes”, a term …

What Podcasters Can Learn From Tennis Players [Episode 242]

October 24th, 2019


It’s all about cozying up to people this week: The big aggregators, the keepers of the data, or the people who might provide you a way to earn serious money for your next show. Today, I want to talk about another class …

How To Make A Podcast Worth Paying For [Episode 241]

October 23rd, 2019


This week, I’m talking about cozying up to various places and players to make your next podcast better this week. I’ve already covered why it’s smart to get closer to the big dogs in podcast distribution and how big …

The Future of Podcasting Will Be Driven By Data [Episode 240]

October 22nd, 2019


This morning, I was reading an article about new “virtual restaurants” that are booming thanks to data. Though calling them “restaurants” is a stretch, as these establishments have no place for people to dine-in or even …

Tilting At Podcasting's Apple-Shaped Windmill [Episode 239]

October 21st, 2019


A couple of years ago, I penned an article on Medium called Your Hatred of Apple Podcasts Isn't Helping

Here’s one thing that hasn’t changed since …

Podcasting: Precursor To Publishing Pizzazz [Episode 238]

October 17th, 2019


This week’s miniseries has been about leveraging your podcasting chops to make something that isn’t a podcast. We’ve covered:

From Podcast Listeners to Podcast Learners [Episode 237]

October 16th, 2019


This week, I’m talking about things you can do with your podcast that clearly are not podcasting. So far we've talked about hosting live events and putting out an excellent newsletter. Today, I want to shine a light on …

How A Newsletter Can Catch Your Podcast's Overflow [Episode 236]

October 15th, 2019


Today, I’m making the case why you need a newsletter for your podcast. Email is a fine distribution mechanism for special announcements and promotions. 

But there’s the utilitarian aspect of emailing, and then there’s …

How Bob Ross Ruined Live Podcasting [Episode 235]

October 14th, 2019


I’m convinced that most podcasters are picturing Bob Ross in their head as they plan out their own live podcasting event. But no one wants that.

First, you’re not Bob Ross. And second, the final painting isn’t what was …

Breaking for SiglerFest2K19 [Bonus]

October 7th, 2019


I'm taking this week off, so that means no new episodes all this week.

Sorry. If you're looking for someone to blame, you could try Scott Sigler.  …

If All The World's A Stage, I Want Better Podcasting [Episode 234]

October 3rd, 2019


While it's a stretch to lump public speakers in the same miniseries where I talk about TV, radio, and print encroaching on podcasting (and vice versa), it fits well enough for me.

Since the beginning of our species, …

Stop The Presses! Print Plies Podcasting Prowess [Episode 233]

October 2nd, 2019


Of all the old media channels, newspapers make the least sense as the one to find the most success with podcasting. Yet newspapers are winning the …

Who Birthed Who? Radio & Podcasting For The Future [Episode 232]

October 1st, 2019


Many people have been predicting that podcasting would be the death-blow for radio. Heck, I bet if you dug back in the archives of shows I was on 15 …

Podcasting is Better Than TV. Film At 11. [Episode 231]

September 30th, 2019


Spotify is spending money trying to convert TV watchers to podcast listeners. It’s an interesting ploy that’s going to be an uphill battle, but there are implications for working podcasters like you.

Directionally …

Are Podcast Apps Part Of Podcasting's Problems? [Episode 230]

September 26th, 2019


We podcasters are at a disadvantage when it comes to listening apps. We can't control which apps our listeners use to consume our content.

Here’s the …

Angling for Titles That Are More Than Just The Topic [Episode 229]

September 25th, 2019


Every piece of web content -- and the episodes of your podcast are web content -- needs a title that is descriptive and interesting enough to get …

Less Old White Men In Podcasting's Future [Episode 228]

September 24th, 2019


For the culmination of my 10-part future predictions of podcasting that were first made in the inaugural print edition of the Podcast Business …

Podcasting Spins Off Something Brand New [Episode 227]

September 23rd, 2019


For episode nine of my 10-part miniseries on the future of podcasting (1, 2, 3, 4, 5, 6, 7, & 8), I ponder the spinoffs that will be a natural …

Betting On Bits For Better Podcasting [Episode 226]

September 19th, 2019


How will automation change podcasting in the future? That’s the topic of this, the 8th edition of my 10 part miniseries on the future of podcasting. (

Surviving The Cold War Of Podcast Advertising [Episode 225]

September 18th, 2019


We look advertising square in the face on the 7th edition of this 10-part miniseries on the future of podcasting. (1, 2, 3, 4, 5, & 6)

Digital …

A Future Reckoning For The Podcast Ad Bubble [Episode 224]

September 17th, 2019


The pending popping of the podcast ad bubble is the topic on part six of my 10-part miniseries on the future of podcasting. (1, 2, 3, 4, & 5)

Solving Future Podcast Discovery Problems [Episode 223]

September 16th, 2019


Podcasting’s perceived “discovery problem” is the topic for part 5 of my future-of-podcasting mini-series. (1, 2, 3, & 4)

I say “perceived” because podcasting per se doesn't have a discovery problem. People who claim …

Exploring Podcasting's Cost-Free Future [Episode 222]

September 12th, 2019


The future of free podcast hosting is part 4 of my future of podcasting miniseries. (Pts 1, 2, & 3)

In the future, free hosting for podcast media files will be a viable option. I base that prediction on one deciding …

Frenzy or Famine: The Future of RSS in Podcasting [Episode 221]

September 11th, 2019


The future of RSS feeds is part three of my 10-part miniseries on the future of podcasting. [Part 1, 2]

RSS feeds power the backbone of distribution. Barring a few minor namespace additions, they haven’t changed much in …

Mitigating Future Threats To Hobbyist Podcasting [Episode 220]

September 10th, 2019


(This is part two of a 10-part miniseries made up of my predictions of the future of podcasting.)

Premium Podcasting Will Soon Dominate The Short Head [Episode 219]

September 9th, 2019


This is the first part of a 10-part miniseries where I will share some predictions I have for the future of podcasting. Let’s start with a bang:

In the future, the shows that get the majority of attention and therefore …

Let Your Podcast Live Where Your Audience Lives [Episode 217]

September 4th, 2019


Today I'm continuing the conversation inspired by Tom Webster's excellent article entitled Three Ways to Survive Podcasting’s Existential Crisis. …

Be Where Today's Podcast Listeners Expect You To Be [Episode 216]

September 3rd, 2019


The impetus for this week’s series is an article recently published by Tom Webster, Senior Vice President of Edison Research, entitled Three Ways to Survive Podcasting’s Existential Crisis. And you know what a big fan …

One Week Break - Aug 26, 2019

August 26th, 2019


As much as I don't want to disappoint you, I really need back the three hours each day that this show takes. All is good on my end, but I need to put my head down and focus on my business.

Here's a taste of what's going …

How To Make Accessible Podcast Audio In 5 Easy Steps [Episode 215]

August 22nd, 2019


In this episode, I (finally) stop espousing theory and give you the exact audio engineering steps you should follow to make amazing sounding and …

Make An Accessible Podcast With The Right Equipment & Environment [Episode 214]

August 21st, 2019


Equipment and the environment where those tools are deployed have massive implications on your ability to make that podcast episode accessible.

Captioning Your Podcast With A Transcript For Those With Hearing Loss [Episode 213]

August 20th, 2019


If you care nothing about accessibility and take only one thing from this episode, please let it be that shitty transcripts will not help your website’s SEO.

Transcripts of podcast episodes are an accessibility feature, …

Hearing Loss, Accessibility, and Your Podcast [Episode 212]

August 19th, 2019


Why am I pumped about making podcasts accessible for those of us with hearing loss? (Hint: it’s the word “us” in that sentence.)

This may come as a shock, but people with hearing loss listen to podcasts. Or rather, we …

Podcasting's Two-and-a-Half-Men Problem [Episode 211 Bonus E]

August 18th, 2019


"What? A Friday and a Saturday show, Evo?"

Don't worry. I'm not making a habit out of this. It's just that you people keep going to and demanding more. So... thanks!

With the sounds of the …

Podcast Movement 2019 - Making Friends Will Make Podcasting Better [Episode 211D]

August 17th, 2019


Podcast Movement 2019 Day Four:

Yes, it's a special Friday episode! You can thank the fine folks who went to and... bought …

Podcast Movement 2019 - A Little Hoarse & A Lot Of Awesome [Episode 211 Bonus C]

August 16th, 2019


Podcast Movement 2019 Day Three:

You still have one day to meet me for coffee, lunch, breakfast, or whatever! Hit me on Twitter or send me an email. Let's get together this Podcast Movement!

Even though my voice crapped …

Podcast Movement 2019 - As It Turns Out, I Don't Know Everything [Episode 211 Bonus B]

August 15th, 2019


Podcast Movement 2019 Day Two:

My offer to meet you for coffee, lunch, breakfast, or whatever still stands! Hit me on Twitter or send me an email. Let's get together this Podcast Movement!

My approach today was simple: …

Podcast Movement 2019 - This Changes Everything [Episode 211 Bonus A]

August 14th, 2019


Podcast Movement 2019 Day One:

Yes, I want to meet you for coffee, lunch, breakfast... whatever! Hit me on Twitter or send me an email. Let's get together this Podcast Movement!

Today I walked the vendor exhibition …

What To Expect From Podcast Movement 2019 [Episode 211]

August 12th, 2019


In a couple of hours, I fly out to Orlando Florida to attend Podcast Movement 2019. I was a keynote speaker at the first-ever Podcast Movement back in 2014, so I'm excited to see how the event -- the very large event -- …

Advancing Podcasting At Big Events - On Stage Or In The Audience [Episode 210]

August 8th, 2019


For the final episode of the miniseries, I’m turning your focus to podcasting events and enlisting you in the cause of Advancing Podcasting.

It's worth revisiting the tenets of Advancing Podcasting to help illustrate why …

Becoming THE Local Podcast Advocate [Episode 209]

August 7th, 2019


Today, we're going local with your own influence as you strive to make all of podcasting better. Why not go to the larger online communities? One reason: Going local means you can become the big podcasting fish in the …

How To Be A Not-So-Pushy Podcast Pusher [Episode 208]

August 6th, 2019


Today the focus in on you as an advocate for podcasting made better, spreading the good news of better podcasts to friends, co-workers, and people you meet in the course of your day. But not in a pushy or …

Guiding & Mentoring Junior Podcasters With Honesty & Expertise [Episode 207]

August 5th, 2019


Today, I want to focus on your relationship with people who have been podcasting for less time than you.

I think, as a working podcaster who also wants to help make podcasting better for the rest of the world, helping …

Age & Treachery vs Youth & Skill In Podcasting [Episode 206]

August 1st, 2019


Part 4: How long does it take to actually get better at podcasting so you can call yourself an expert? We’ll cover that today. But ICYMI:

The Long & Short Of Better Podcast Episodes [Episode 205]

July 31st, 2019


I’ll answer the question “how long should a podcast episode be?”, but only from the perspective of making a better podcast. 

You should never try to …

How Long Does It Take To Make A Better Podcast? [Episode 204]

July 30th, 2019


We’re investigating time in this four-part miniseries. Yesterday was all about your personal time-horizon. Today we're going to tackle the hard question that a lot of podcasters avoid: How much time does it take to make …

Expanding Your Podcasting Time-Horizon [Episode 203]

July 29th, 2019


If you make better use of time, it will get you on the track of making podcasting better. Today, we’ll focus on where you focus: Your own personal time-horizon.

Some podcasters have a super-short time-horizon, perhaps …

Getting Your Mind Right About Becoming A Podcasting Professional [Episode 202]

July 25th, 2019


Getting your mindset right and making a commitment to move from hobbyist podcaster to podcasting professional is key, but only after you:

Cultivate The Right Connections To Become A Professional Podcaster [Episode 201]

July 24th, 2019


The connections you need to cultivate is part three of my four-part miniseries on switching from amateur/hobbyist/just having fun with podcasting to …

Upgrading Your Ability To Become A Pro Podcaster [Episode 200]

July 23rd, 2019


Part two of a four-part miniseries. Did you miss the reality check on what turning pro actually means?

Today’s focus is on you, targeting the skills and abilities that got you where you are in podcasting today. Because …

Turning Pro In Podcasting: A Reality Check [Episode 199]

July 22nd, 2019


There’s more to being a professional podcaster than you probably think, especially if you think only the cream-of-the-crop are worthy of the title of “pro”.

My definition is simple: Pro = makes a paycheck. Just like …

Understanding Your Podcast's Most Important Growth Metric [Episode 198]

July 18th, 2019


If you really want your show to grow, the metric that matters is Conversion Rate. Before I get into it, here’s what you missed that you may want to …

Spying On Your Listeners Can Improve Your Podcast [Episode 197]

July 17th, 2019


Part 3 of the “metrics that matter for podcasters”, today’s episode is an in-depth look at Apple’s Podcast Analytics and how they can help you improve your podcast.

ICYMI, check out Monday’s episode about  obsessing over …

Can Social Stats Track Your Podcast’s Growth? [Episode 196]

July 16th, 2019


Social media sites treat audio content as a second-class citizen. Yet we podcasters are told we must engage with our audience socially. But… what if …

Overcoming Download Depression Syndrome [Episode 195]

July 15th, 2019


All this talk about “downloads” isn’t helping. Unless you’re paid per download (like some shows are via advertising), you should probably care less …

Appeasing The Fickle Podcast Listener [Episode 194]

July 11th, 2019


This episode will help make sure your show appeals to the 25% of people who listen to podcasts regularly. 

You'd think this would be easy, as I just …

Turning Happy Accidents Into A Podcast Audience [Episode 193]

July 10th, 2019


For all of podcasting’s greatness, it’s really hard for podcast content to be “stumbled upon”. But if you’re willing to make the investment, you can …

Convincing Your Contacts To Listen To Your Podcast [Episode 192]

July 9th, 2019


Turning to your contacts and other communication channels are some of the best ways to grow your podcast’s audience. However, it’s not as easy as …

Design Your Podcast for the 75% Who Don't Listen To Podcasts [Episode 191]

July 8th, 2019


What happens if your avatar is part of the 75% who have not yet picked up the habit of listening to podcasts? This episode gives some practical …

Season Two Starts... Now! [Trailer]

July 8th, 2019


Hello and welcome to the Second Season of Podcast Pontifications with me, Evo Terra.

If you missed the 190 episodes of season 1, don’t worry. There won’t be a quiz. And if you did catch them all, I have good news for …

Will Time Change Your Podcast? [Episode 190]

June 20th, 2019


An old boss once told me (and it’s proven out true) that work expands to fill the time allotted for it. That’s probably why I’m a fan of artificial …

Should You Grow A Big Podcast Or Work To Build A Better One? [Episode 189]

June 19th, 2019


Growth at all costs is a big mantra in the startup world. But does it make sense for your podcast?

Can Old Podcasting Dogs Learn New Tricks? [Episode 188]

June 18th, 2019


Podcasting is 15 years old now. And while you still might drive a 15-year-old car and think nothing of it, consider this: teenagers who were in the …

Sharing Is Caring (About Your Podcast) [Episode 187]

June 17th, 2019


TAKE NOTE: is now live. Yes, you should sign up if you have an interest in making podcasting better, not just easier.

Unless …

The Advancing Podcasting Party Wants YOU! [Episode 186]

June 13th, 2019


Announcing the official launch of the Advancing Podcasting Party! No, we’re not running for office. But we are working to make podcasting better. And …

What SpaceX Webcasts Can Teach Podcasters [Episode 185]

June 12th, 2019


As I was watching today’s SpaceX launch “webcast”, I found a few lessons that I think are applicable to podcasters. The population of the world …

Poking Holes In Your Podcasting Plan [Episode 184]

June 11th, 2019


I hear from a lot of companies who present this as their business plan:

Make great content > Attract a huge audience > See huge profits.

As great as that sounds, it doesn’t prove out. Why? Because it’s not a …

Are You Podcasting On Purpose? [Episode 183]

June 10th, 2019


If your podcast is more than a year old, you should have two things “dialed-in”:

  • Your comfortable behind the mic (or you fake it well enough)
  • You’ve …

What To Do When You're Overwhelmed By Podcasting Changes [Episode 182]

June 6th, 2019


It's been a wild-and-crazy week in the podcasting world. No, make that a wild-and-crazy six months. Though an argument could be made that we’ve been …

Solving Podcast Discovery With Lists & Search [Episode 181]

June 5th, 2019


You may have missed the news, but search is about to work in podcasting. Apple recently announced a magnificent upgrade to searching inside the Apple Podcasts app (yes, I’ve talked about this before). If you missed that …

What Apple's Big Changes From WWDC19 Mean For Your Podcast [Episode 180]

June 4th, 2019


Wow,  but are the podcast-aware Twitter people, Facebook groups, Discord channels, Slack workspaces and seemingly everywhere else going wild. The …

Podcasters Are Making It Too Hard For New Listeners Wide [Episode 179]

June 3rd, 2019


This content was created just before the big WWDC -- World Wide Developers Conference -- from Apple kicked off. All around the world, podcasters just like you (and me) will be watching live to see how the company that …

3 Reasons To Make A Bold Podcast in 2019 [Episode 178]

May 30th, 2019


Many early podcasters got into podcasting with the idea of doing something different than was possible with other mediums. And while that’s still the case, many podcasters -- especially businesses just getting started …

It's Not OK For Your First Business Podcast To Suck [Episode 177]

May 29th, 2019


Conventional wisdom in the podcasting world is that the first few episodes of your podcast are going to suck. Conventional wisdom says you just need to get those sucky episodes out of your system, and then you'll be all …

Podcasting At The Top, Middle, & Bottom Of The Funnel [Episode 176]

May 28th, 2019


You don’t have to be a marketing expert to put out a podcast. But unless you’re doing your show purely for fun, your podcast episodes play a role in …

The Future Of Podcasting Might Be Stealing From Instagram Stories [Episode 175]

May 23rd, 2019


No, this isn’t an article about using Snapchat and Instagram to promote your podcast. This is an article about packaging the contents of a single episode of a podcast by borrowing (read: stealing) a big part of …

Will The Algorithm Love Your Podcast? [Episode 174]

May 22nd, 2019


Ask around and you’ll hear a common theme amongst digital marketers and content creators lauding praises on podcasting: There’s no algorithm to try and game/fight/adapt to. Once someone subscribes to your show, they’ll …

Making Room For Purposely Tiny Podcasts [Episode 173]

May 21st, 2019


While we often think about growth of a podcast as a natural progression. Slowly, you’ll gain more audience. Or, with the right application of marketing strategy, you can accelerate that growth.

But that actually runs …

What Business Podcasters Can Learn From Game of Thrones and the Indy 500 [Episode 172]

May 20th, 2019


The series finale of Game of Thrones just happened. This coming weekend, the Indy 500 is happening. I know these things, but I’m not (yet) a watcher of Game of Thrones. Nor am I fan of auto racing.

But nonetheless, I'm …

3 Tips To Perfect Alignment Between Your Podcast And Your Business’ Brand [Episode 171]

May 16th, 2019


Over the last three episodes, I've convinced you of the importance of making sure your podcast accurately represents your business’s brand. Today, …

How To Produce A Podcast On Your Business’ Schedule [Episode 170]

May 15th, 2019


No, you don't have to release an episode of your business’ podcast each and every week. Or every two weeks. Or even every month.

The myth of “publish …

Going Business-First With Your Podcast Is A Smart Business Move [Episode 169]

May 14th, 2019


Do you know why so many business-focused podcasts are interview-based? For the same reason that the tire ads are in the sports section of your Sunday newspaper. Not because people who read the sports section are more …

Is Podcasting Harming Your Brand? [Episode 168]

May 13th, 2019


Is your podcast serving the purpose to boost your brand? Or is it actively damaging the hard work you’ve put into building your brand?

I stated before I'm going to say clearly once again: I honestly think that almost …

Google Just Made Podcast Websites Really, Really Important [Episode 167]

May 9th, 2019


I made a joke on Twitter earlier this morning that back in 2004 when someone said “How can I listen to your podcast?”, you'd tell them to download some software and then get them the RSS feed but don’t click on the RSS …

The Business Case For Ignoring Podcast Statistics [Episode 166]

May 8th, 2019


Stats are important. They tell you how well your business is functioning. Podcasts also have stats. They exist to ensure your podcast is functioning properly.

At least that’s the theory. In practice, business owners with …

Canned vs. Fresh: (Podcast Intros, Not Veggies) [Episode 165]

May 7th, 2019


Typically, consistency is important when producing a podcast. And when someone -- subscriber, casual listener, or first-timer -- hears your work, it needs to grab them right away. But what they are listening to can't be …

Is Podcasting Wrong About Time-Shifted Media? [Episode 164]

May 6th, 2019


Time-shifted audio is what podcasting was built upon. We didn't want to be stuck with the appointment-based mentality of radio, television, or other media that require the listener of the content and the producer of the …

How Facebook's Pivot to Privacy Will Impact Your Podcast [Episode 163]

May 2nd, 2019


Facebook's pivot to privacy and 1-to-1 communication will clearly impact your podcast's presence on Facebook. 

In this short episode, I discuss how podcasters will have to adapt to this new world. It's based not purely …

It's OK To Let Podcasting Changes Pass You By... For Now [Episode 162]

May 1st, 2019


If I'm feeling exhausted keeping up with all the changes in podcasting, pontificating about how our industry will change in the future... you must be near catatonic. Sorry about that.

In this short episode, I share some …

Free Podcast Hosting or SPHaaS (Subsidized Podcast Hosting as a Service)? [Episode 161]

April 30th, 2019


History hasn't been good to free podcast hosting companies. But for some startups, hosting podcast files for free is an integral part of their …

A Podcaster's Guide To A Podcast Purge [Episode 160]

April 29th, 2019


While purging in the dietary sense is very bad for you, a good purge every now and again can be just the thing you need to do as a podcaster.

In this …

Podcast Copyright & Syndication In Conflict [Episode 159]

April 25th, 2019


As Luminary fights off a flood of takedown requests, podcasters have to ask themselves how they feel about having their content automatically added to new products and services. More importantly, podcasters need to take …

Upgrading Your Podcast: Incremental or Overhaul? [Episode 158]

April 24th, 2019


With all the attention and investment opportunities pouring into podcasting, you're probably considering upgrading your show so you can get some of that sweet cash. Or just more ears on your content.

In this short …

How Podcasters Can Win The Podcast App War [Episode 157]

April 23rd, 2019


Largely because of the non-stop love podcasting is getting in financial (and other) publications, developers with novel ideas are finding it easier to raise capital to build the latest and greatest podcasting app.

Some …

Do You Need A Podcast Hygienist? [Episode 156]

April 22nd, 2019


Most of us get by just fine on our own. To make sure we stay on the right track, we regularly see "experts" for checkups. Doctors, financial advisor, …

Making Room For Dissent In Podcasting [Episode 155]

April 18th, 2019


As a professional contrarian, I know first hand the power of the dissenting voice. And I also know what it's like to be raked over the coals for …

Leaning Into The Love Of Your Podcast [Episode 153]

April 16th, 2019


Here's a fact I live but often forget: Most people aren't looking for perfection. That's as true in podcasting as it in every aspect of life.

Earlier today, I saw a Tweet from the actor Jameela Jamil that illustrated …

Downward Spiral From Leadership To Legacy [Episode 152]

April 15th, 2019


I've been blessed (cursed?) with an abundance of confidence. Couple that with nearly 15 years experience in podcasting and my leadership role seems …

The Growing Trend Of Not Subscribing To Podcasts [Episode 151]

April 11th, 2019


As podcasters, we're always looking to get more people to subscribe to our show. But that drive runs counter to the new wave of podcast listeners, who want to be nothing more than that -- a casual listener. 

In this …

Re-Establishing A Podfaded Show [Episode 150]

April 10th, 2019


Yesterday, I went back to the gym after a 5-week break. I'm more than a little sore today, but it got me thinking about how similar this is to re-establishing a podcast that has faded away.

In this short episode, I'll …

Daily Podcasting: Should You Make The Switch? [Episode 149]

April 9th, 2019


The next big thing in podcasting is daily podcasting. Which shows how history likes to repeat/rhyme because one of the first podcasts ever was a daily show.

But with so many newspapers, magazines, and other sorts of …

Broadcasters Killed The Podcasting Star [Episode 148]

April 8th, 2019


The NAB Show is just getting started this week, yet the podosphere is already buzzing with concerned podcasters worried that broadcasters are encroaching into their territory.

They've a good reason to be concerned.

In …

Control The Future Of Your Podcast [Episode 147]

April 4th, 2019


To bring the theme of "control" to a close, I'm taking on the heavy topic of controlling the future. No, I'm not magic. No, I can't predict the …

Control The Listener Experience Of Your Podcast [Episode 146]

April 3rd, 2019


There's a misconception that podcasters have no control over whether or not a potential listener decides to sample and/or subscribe. The same …

You Control The Quality Of Your Podcast [Episode 145]

April 2nd, 2019


Lots of podcasters are constantly looking for the one piece of tech that will increase the quality of their podcast. But as you'll learn in his short …

Controlling Your Podcasts' Distribution [Episode 144]

April 1st, 2019


As a working podcaster, you have ultimate control of the distribution of your show and episodes. But wielding that control is something worthy of …

Changes To Podcasting Are Just Getting Started [Episode 143]

March 28th, 2019


The changes we've seen thus far this year are just the tip of the iceberg. That's the way change works: always constant and often increasing. This is the hockey stick your mother warned you about.

So how does someone …

Change Your Mind About Your Podcast [Episode 142]

March 27th, 2019


It sounds kind of obvious that the way you think about your podcast impacts your podcast. That's because it is obvious. But like most other obvious things, it's not the kind of thing often re-examined.

In this short …

Change Your Podcast Hosting Relationship [Episode 141]

March 26th, 2019


Expect big changes to podcasting at the technical level this year. But you're at the mercy of your hosting provider for many of them. Which begs the question: How well-established is your relationship with your …

Change Your Location, Change Your Podcast [Episode 140]

March 25th, 2019


While change is scary for many, and the unknowns with changing where/how you record/produce your podcast seems like potential boat rocking.

But actually, what might be a terrifying change for you can often be the …

APODCalypse Endgame: When Literally Everyone Has A Podcast [Episode 139]

March 21st, 2019


As mass adoption of podcasting continues, it's becoming easier and easier to create a podcast. And while that sound lovely, fair and idyllic, a world where literally every person has their own podcast might be the worst …

APODcalypse: What If Podcasting Fails... Again? [Episode 138]

March 20th, 2019


While the cash-flush see podcasting as the Next Big Thing, those high expectations can be problematic if the medium fails to deliver serious returns. Where prior boom/bust cycles haven't proven a fatal blow, we've not …

APODCalypse: The Downfall Of Free Podcasts [Episode 137]

March 19th, 2019


Podcasting will likely see at least one billion dollars of investment money in 2019 alone. And while VCs are used to losing most of the bets they …

APODcalypse: Sub-Audible Keyword Stuffing? [Episode 136]

March 18th, 2019


To properly index podcast content, sounds need to be converted to something like text, if only for a robot to parse through and make sense of. It's …

Focus On Business Goals With Your Podcast [Episode 135]

March 14th, 2019


Say it with me: Downloads and increased listener rate of your podcast are NOT BUSINESS OUTCOME.

They are tactical outputs. And while very important to success, THEY ARE NOT BUSINESS GOALS.

In this short episode, I …

Focus On Your Audience [Episode 134]

March 13th, 2019


Podcasting is the most intimate medium we've come up with to date. Yet far too many podcasters treat their show like it's being listened to by hundreds (or thousands, or tens) of people enjoying a movie together.

Not …

Focus on One Topic All Season Long [Episode 133]

March 12th, 2019


Every good presenter, blogger, or podcaster knows that each item produced (slide, blog post, podcast episode) should be about one single topic.

On …

Focus Collaboration For Focused Audience Growth [Episode 132]

March 11th, 2019


This week, I'm focused. So, therefore, the conversation is all about being focused.

Specifically, I'm going to bring forth some ideas bring getting better focus to your podcast. Tips I gathered mostly from the last week …

Exploring Podcasting's Explosive Growth In 2018 [Episode 131]

March 7th, 2019


Triton Digital's Infinite Dial 2018 report is out, and there are lots of great nuggets that show just how much podcasting grew in 2018. On this …

Picking Sides In The Politics Of Podcasting [Episode 130]

March 6th, 2019


"I'm Evo Terra, and I approve this message." No, I'm not running for office. But I do use the metaphor of politics on this short episode to better …

How Big Money Will Limit & Grow Podcasting At The Same Time [Episode 129]

March 5th, 2019


We've seen around $600M of investment dollars pouring into podcasting in the last 35 days. And we're barely out of the 2nd month of the year.

The …

Open Rate: Podcasting's Forgotten Metric [Episode 128]

March 4th, 2019


Podcasting holds a single metric as sacred: downloads. And to ensure a podcast gets the most downloads consistently, lots of energy is spent …

Stop Not Marketing Your Podcast [Episode 127]

February 28th, 2019


You put all that time, energy, effort, and money into making a great podcast. But it's not growing as fast as you like. And that's probably because you're not marketing it properly.

To properly market a podcast, you need …

Stop Competing With Your Guests [Episode 126]

February 27th, 2019


When a podcast host tries to one-up their guest, it's a bad thing. It's also bad when the host continues to interrupt their guest, hoping to plug their book, product, or just get a point in edge wise.

It's not a …

Stop Ignoring Your Podcast's Sound Quality [Episode 125]

February 26th, 2019


"I'm not going to invest in improving the quality of my show until I know this is something I want to do long-term."

That's a common refrain I hear …

Stop Trying To Run Ads On Your Podcast [Episode 124]

February 25th, 2019


"If you go in through the little door, you stay in the little room." That's from some business book I've forgotten the title of. But it's of importance to podcasters who spend a lot of time trying to chase down small …

Introducing The 7 Minute Mentor

February 22nd, 2019


I've been listening to another short podcast that I really think you're going to like. So much, that I'm sharing an episode of the show with you today.

This one is called Understanding The 3 Pillars of Podcast …

Podcasting Intrapreneurs Wanted [Episode 123]

February 21st, 2019


I'm wrapping up my "things that should exist in podcasting but don't" mini-series today with a preview of my upcoming presentation at Podfest Orland …

Getting Past Podcasting's Linear Past [Episode 122]

February 20th, 2019


For a medium that's supposed to represent choice, podcasting is rather restrictive. It's not quite "all or nothing" but it's close.

Today, when someone subscribes to a podcast, they have the choice of either listening …

Do Subscriptions Help Or Hurt Podcasting? [Episode 121]

February 19th, 2019


Subscriptions -- free, mostly -- have been baked into podcasting since the beginning. But back then, there was a big push for "subscribe to my blog". Then Google killed Reader because of poor adoption of the tech.

On …

Upping The Sound Quality Of Podcasts [Episode 120]

February 18th, 2019


It's 2019. A new 5G network with blazing speed is coming out this year. The cost to store larger files has plummeted. Mobile device storage will soon be measured in terabytes. 

But the standard for podcast media file …

The Coming Wave of Custom Podcast Apps [Episode 119]

February 14th, 2019


Custom podcast apps -- a dedicated mobile app that's just for your show and your show alone -- haven't been widely embraced. In this short episode, I'll talk about why that may be changing in the near future.

While it's …

Are Podcasts Worth Paying For? [Episode 118]

February 13th, 2019


Ask the pundits and you'll hear plenty of reasons why paid podcasting will never really take off in America. Most often cited is "the djinni is out of the bottle".

But they forget that other media (see: TV, radio) have …

The Future of Video In Podcasting [Episode 117]

February 12th, 2019


Video was once a strong format in podcasting, but that's been awhile. Today, only a single-digit (or sub-single-digit) percentage of podcasts are video-only. But will it always be that way?

There's no doubt that video …

Live Podcasting Is Not Dead Simple [Episode 116]

February 11th, 2019


"Live podcasting" is a growing trend. From existing services like Spreaker Live, re-tooled platforms like Periscope's new audio-only option, to new …

"Spotify Is Changing Podcasting! What Should My Podcast Do?" [Episode 115]

February 7th, 2019


For all the buzzing from us podcasting insiders, speculation from tech reporting companies, and even financial media companies weighing in on …

Podcasting's Unlikely Social Sharing Savior: Spotify [Episode 114]

February 6th, 2019


Social sharing of audio-only content sucks. Thus far, podcasters have all bad options: Share a direct link to the media file (inflated metrics, zero context), share a link to the episode page (often un-optimized and …

Pride, Prejudice, & Podcasting [Episode 113]

February 5th, 2019


When you create your podcast on your own, you feel a sense of accomplishment. Even if it's not perfect, maybe a little rough around the edges... that sense of pride you feel is well-deserved.

When you share it with your …

Moving Podcasting From Big Joke To Big Deal [Episode 112]

February 4th, 2019


15 years later, and podcasting is still a big joke to most people. That's likely an unpopular sentiment, but it's borne out by the fact that 75% of …

Your Podcast Needs A Loyalty Program [Episode 111]

January 31st, 2019


This episode was inspired by a 6'4" Canadian discussing peeing on his knees in Thailand. And it's also about how to build a "loyalty program" for your podcast. 

For The Bangkok Podcast, they do that with their LINE …

Podcasting Needs Better Standards [Episode 110]

January 30th, 2019


At the risk of offending my libertarian-minded friends: Podcasting's lack of clear standards is hurting the growth of the medium.

Not that I think we …

How To Stop Google From Ignoring Your Podcast [Episode 109]

January 29th, 2019


Spoiler: Paying someone to "SEO" your existing podcast's content isn't the solution to getting more attention from Google.

If you really want Google …

Acute Solutions to Chronic Problems of Listener Growth [Episode 108]

January 28th, 2019


Modern medicine makes it easy for many to deal with chronic problems with acute solutions. "Take two of these" really does work in many cases. At …

When Robots Attack Podcasting! [Episode 107]

January 24th, 2019


Remember when I said that podcasting would never get any easier? Well... what if I was wrong? 

While I don't think an army of robots will take over …

Unmeasurable Metrics: Seeking Serendipity [Episode 106]

January 23rd, 2019


While it's smart to have measurable business objectives for your podcast, focusing too much on easily tracked items such as downloads and reviews can cause you to miss out on serendipity.

In this short episode, I …

The Art of Being Specifically Selfish [Episode 105]

January 22nd, 2019


"So... what do you get out of that podcast you do?"

Every podcaster I know hates (or at least hated) this question. You feel the need to justify what you're doing, often to someone who isn't equipped to judge your …

It Will Never Be Easier To Make A Good Podcast [Episode 104]

January 21st, 2019


There are always new tools, processes, devices, and services to make it easier to podcast. But in podcasting, easier rarely leads to making a better …

Exposing Your Business' Podcast To The Public [Episode 103]

January 17th, 2019


Business with podcasts care most about two types of listeners: current customer and existing customers. 

If your business is one where customers …

How To Convince Your Boss To Send You To A Podcasting Conference [Episode 102]

January 16th, 2019


I'm speaking at several events in the coming months: Phoenix Startup Week, Podfest Expo, and Podcast Movement, with more coming. Plus some new workshops/seminars I'll soon be announcing right here in Phoenix

And …

Will Podcasting Ever Become A Growth Channel? [Episode 101]

January 15th, 2019


No matter how you slice the data, podcasting is growing. More listeners? Check. More shows? Check. More traditional media coverage? Check. More people asking for podcast recommendations? Check.

But for all that growth …

Finding Your Groove & Escaping The Rut [Episode 100]

January 14th, 2019


To succeed in anything, you need to establish a routine. But building processes from scratch takes time and a lot of trial and error, which is one reason clients come to me. I give them the processes, and we work …

Are You Making A Podcast or A Can Of Beans? [Episode 99]

January 10th, 2019


Commoditization happens in all industries. And by some accounts, it's already happening in podcasting. With some 1,000,000 podcasts expected by the end of 2019, it's bound to happen.

The good news: Most of those …

Building Resilience Into Your Podcast [Episode 98]

January 9th, 2019


You can't avoid change in podcasting. And if you're using a free podcast host, that change -- the company closes up shop or start charging -- it's going to happen to you sooner or later.

Recently, a free podcast hosting …

In Defense of Seasons [Episode 97]

January 8th, 2019


I'm a big fan of applying the "seasons" or "mini-series" concept to podcasting. But it has to be done right, and for the right reasons.

Selfish reasons like "I'd just like to take a break every 30 episodes" probably …

From Streaming Audio To Revenue Streams [Episode 96]

January 7th, 2019


Most successful businesses have multiple revenue streams. The same should hold true for business-focused podcasters.

Patreon -- a platform that …

Promoting Your Podcast To The Clueless [Episode 95]

January 3rd, 2019


If you tell four random people you have a podcast, three of them will look at you blankly. That's because around 70% of the US population don't …

Why A Business Podcast Is Better Than A Website [Episode 94]

January 2nd, 2019


At its most basic level, a business website serves two functions:

  • Discoverability
  • Information dispersal

And while I don't think a business podcast …

2-Question Web-Presence Test [Episode 93]

December 20th, 2018


As we near 2019, more people don't listen to podcasts than do. Understanding that reality is key to finding success for any podcast, but especially those podcasters with business goals in mind.

In this short episode, …

Eliminate The Bad Sounds [Episode 92]

December 19th, 2018


"Make great sounding audio", says everyone. Often with little actionable advice on how to make that happen. 

In this short episode -- the third part in my Know Your Podcast, Know Yourself mini series designed to help …

First & Last Impressions [Episode 91]

December 18th, 2018


We all know how important first and last impressions are. One of the problems with podcasting is that we often forget what sort of impression we're starting and ending with. Not because we're clueless, but because of …

Title, Description & Image [Episode 90]

December 17th, 2018


As 2019 approaches, I think it's a good time for a bit of self-examination -- at least podcast self-examination. 

Today we're dealing with the three most obvious elements of your show (at least as far as the …

2 Reasons Podcasters Should Love The Idea of RAD [Episode 89]

December 13th, 2018


NPR's much lauded RAD (Remote Audio Data) has been released to the wild, and the predicted flood of "won't someone think of the privacy!" has begun.

Rather than analyzing the merits of the current offering, I'm taking …

Podcasting Pillars for 2019: Character, Conviction, & Conceit [Episode 88]

December 12th, 2018


Making a great podcast episode isn't easy. But with a little intent, planning, and three key ingredients, you can be confident you're making episodes …

10 Reasons Why You Are Not In Control Of Your Podcast [Episode 87]

December 11th, 2018


If you think you're 100% in control of your podcast; your fooling yourself. Not unlike other digital products, every podcast is reliant on a complex …

How Disney+ Will Impact Podcasting [Episode 86]

December 10th, 2018


Online video services are fracturing. Thanks to coming-entrants like Disney+, AT&T, and more, fans of well-made TV and movie content (not broadcasted or in the cinema) will no longer assume the must-watch content is …

Podcasting's Missing Porn Problem [Episode 85]

December 6th, 2018


Yes, podcasting has a porn problem. But by "problem", I mean that it's generally absent from the medium. And that makes it very strange compared to other digital formats 

Here are a few reasons porn never gained much of …

Podcasting's Holiday Paradox [Episode 83]

December 4th, 2018


It's the time of year when podcasters all over Western culture stress out over a single topic: What happens if I take a break with my show over the …

The Best New Year’s Resolution For Seasoned Podcasters [Episode 82]

December 3rd, 2018


It's the time of year when people start thinking about new year's resolutions, and I've a great one for podcasters who've been at it for a while.

Entanglement with Podcasting's Gatekeepers [Episode 81]

November 29th, 2018


Spoiler: Podcasting has gatekeepers. Those gatekeepers? The hosting companies we podcasters use to host and distribute our media files to the world. 

Sure, anyone can pay a cheap price (heck, some are free) to have a …

600K+ Reasons Podcasters Can't Organize [Episode 80]

November 28th, 2018


With almost 15 years of existence, it must be time to organize all podcasters under a governing body, right?

Not so fast. I can offer you many reasons why that's likely not to exceed. More than 600,000 reasons, come to …

Ignore Most Today & Focus On The Best For Tomorrow [Episode 79]

November 27th, 2018


Podcasting today has more in common with broadcasted media rather than digital media. But that won't always be the case.

In this short episode, I make the case for why business-minded podcasters need to start …

Cooking Up A Podcast With Leftovers [Episode 78]

November 26th, 2018


If you're like many American's, your refrigerator overflows with leftovers at certain times of the year. Savvy "food assemblers" know how to turn the goodies inside of those plastic tubs into tasty meals for several …

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