Cover art for podcast Podcast Pontifications

Podcast Pontifications

551 EpisodesProduced by Evo TerraWebsite

Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting. These insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier.Designed for the working podcaster, these sh… read more

551 Episodes | 2018 - 2022

Creative Ways To Get More Ad Dollars For Your Smaller Podcast

May 25th, 2022


Big Podcasting seems almost designed to collect advertising dollars, with very little left for small to mid-sized podcasts. Rather than fighting for …

Can You Still Make A Really Big Podcast In 2022?

May 18th, 2022


Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. (And get a little lucky.)

What …

Podcasting: Too Diverse To Fail?

May 11th, 2022


The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself to be rather resilient. But there are lean times ahead. Are you prepared? 

Big Tech Doesn't Care About Your Podcast

April 27th, 2022


Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection points in podcasting's history. But recently, the tide seems to be shifting. 

Host-Read Podcast Ads Aren't Always The Right Answer

April 20th, 2022


Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for every podcast? More importantly, is it true for your podcast? 

If You Work In The Business Of Podcasting, You Need A Podcast

April 13th, 2022


Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart people. But smarts only gets you so far. What's needed is experience. 

I have a …

The Ugly Math Of Podcast Cross-Promotion

April 6th, 2022


Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet! But like …

Evo Terra's Podcast Hall of Fame Speech (For Good!)

March 30th, 2022


One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into …

Podcast Pontifications Season 5 Announcement

March 28th, 2022


I give you, the serious podcaster, lots of things to think about. Not just about the future of podcasting, but how you can make podcasting better. …

Ways To Make Your Podcast More Memorable

March 24th, 2022


When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction? Or would …

A Glimpse of Podcasting's Voice-Only Future

March 23rd, 2022


Podcasting is an audio-first medium consumed on devices that have built-in microphones. Yet the listening experience is reliant on eyes and hands. …

Make Your Niche Podcast More Attractive To Advertisers

March 22nd, 2022


More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are "riches in …

Vocalize For A Better Podcast Ad Experience

March 21st, 2022


Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action?

Podcast advertising …

PREMIUM - Vocalize For A Better Podcast Ad Experience

March 21st, 2022


Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action?

This podcast uses …

Keeping Your Podcast Distraction-Free

March 16th, 2022


Sometimes the advancements we see in podcasting look pretty small compared to the hype we see and hear about in other forms of media. Would you be …

Where's The Churn Rate In Podcasting?

March 15th, 2022


Podcasters love regular listeners. And regular listeners love their podcasts. Dependability on both sides has been a driving and differentiating …

Who Is That Podcaster In The Mirror?

March 14th, 2022


The tools podcasters use are constantly changing. But we tend to ignore changes to a critical piece of our podcasts: the podcaster. Has your podcast …

Less Is More: The Benefits of A Brief Podcast

March 10th, 2022


Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of doing things differently, you can still make a splash with your new show. 

Photo by

4 Questions To Becoming A Better Podcast Interviewee

March 9th, 2022


Figuring out what type of podcaster you want to be is important to establishing your podcast. But have you thought about and established what kind of interviewee or guest you want to be on other podcasts?

Photo by Miguel …

Can Podcasts Keep The Trust They've Earned?

March 8th, 2022


Trust in podcasting extends beyond the host and the listener to a larger, overall trust in the idea of podcasting. Interestingly, podcasting enjoys a greater level of trust than other forms of media. But for how long? 

Building Reflecting Time Into Your Podcast

March 7th, 2022


Everyone leads busy lives, and the smart podcaster doesn't waste their audiences' time. But in your quest to tighten things up, don't forget to build in time to let your audience reflect as they listen.

If there's an …

Why You'll Never Get Ahead With Your Podcast

March 3rd, 2022


A lot of podcasters live episode-to-episode, dreaming of getting ahead so they aren't always rushing to get an episode produced and publish. For many, that's an achievable dream. The trick is staying there. 

Broadly …

All Your Podcast's Data Are Belong to Spotify

March 2nd, 2022


Data power the business world, and podcasting is no exception. Knowing what works and what doesn't across the whole of podcasting is a major …

Teens & Young Adults Prefer Listening To Podcasts

March 1st, 2022


Like any growing industry, podcasting needs to appeal to a younger audience, if only to keep replenishing supply as well, natural attrition occurs, shall we say. The good news is: the kids love podcasts! 

Edison Research …

When Will The Singularity Moment For Podcasts Happen?

February 28th, 2022


What will the Singularity of podcasting look like? That's hard to predict. But I'm certain it won't be creator-focused advances that will bring it …

Should Indie Podcasters Window Their Content?

February 24th, 2022


Many podcasters follow the same playbook: Build a big audience, then give early, special, and private access to a select group who pay for the …

Making Your Commitment To Quality Podcasting

February 23rd, 2022


As much as I rail against the "podcasting is cheap and easy" mentality, I have to admit it: podcasting is cheap and easy for a lot of podcasters. But your content doesn't have to sound that way.

I'm embarrassed to admit …

5 Ways To Serve Your Podcast's Listeners' Future Needs

February 22nd, 2022


Keeping your audience happy is important to maintaining your podcast. But there may be other things you can give your audience to keep them better fed and even happier with your show in the future.

It's unlikely that …

Solving Podcasting's Discoverability Problem At The Cost Of Our Mental Health

February 17th, 2022


Regardless of your position on podcasting's "discoverability problem," you probably wouldn't mind it if it were easier for potential listeners to …

Controlling The Momentum Of Your Podcast

February 16th, 2022


Having a set of processes and procedures to keep you and your podcast moving is an obvious success factor. But when those processes and procedures …

Adding Opt-Out Options From Your Podcast's Ads

February 15th, 2022


The decision of whether or not to run ads on your podcast isn't an easy one. Nor should it be. Smart podcasters understand the risks and rewards. And …

Warning Our Way To Less Toxic Podcasting

February 14th, 2022


Back in May of 2020, Twitter started an experiment in changing the tone of the discourse on its service. Twitter was testing to see if the equivalent …

Adding Some Evo To The Podcast Hall Of Fame

February 10th, 2022


Praise is a weird thing, isn't it? We know it makes others feel good to receive it, but many of us get shy or feel awkward when we're the recipients of praise. I'm right there with you. And I need to get over it.  

4 Questions To Help Predict Your Podcast's Success

February 9th, 2022


Not every podcasting idea is a great podcasting idea. At least not beyond the person who had the idea. How predictable is your next podcasting …

Podcasting Is A Numbers Game You Don't Have To Play

February 8th, 2022


For as creative a pursuit as podcasting is, it sometimes looks like a math equation with so many numbers being tossed around. Numbers that we're told …

Have Best Practices In Podcasting Made Us Boring?

February 7th, 2022


There may not be a formula for success in podcasting, but there are many established best practices that we dutifully follow as we work to perfect …

Changes To Podcasting Mean Changes For You

February 3rd, 2022


When you started podcasting, things were different. Maybe a little. Maybe a lot. At some point, those differences are going to start adding up and you won't podcast the same way ever again. And that's OK. 

Change comes …

Prioritize Community Building With, Not For, Your Podcast

February 2nd, 2022


Audience building and community building in podcasting are two very different things, though we use the terms interchangeably. And tend to ignore the latter. But true-community building has its own rewards.

As a …

Making High-Concept Podcasts On A High-Value Budget

February 1st, 2022


There's something to be said for making a high-value podcast, which is why many continue year after year. But making a high-concept show can also be rewarding. Do you have time to make both? 

Should Your Podcast Get Drawn Into The Spotifight?

January 31st, 2022


Spotify has long faced criticism while buying its way into having a larger slice of the podcasting pie. At all levels. But that criticism is reaching …

Two Paths To Podcasting Leaves No Middle Ground

January 27th, 2022


The future comes at every industry hard, including podcasting. Should you learn bleeding-edge skills you hope will emerge in the future, or …

The Not So Sad World Of Podcast Follower Remorse

January 26th, 2022


Your podcast is followed by lots of people who don't listen. So is mine. So is everyones. Is that a problem to be solved? Or just a reflection of the …

Are You Teaching How To Podcast Or A Podcasting MFA?

January 25th, 2022


As an experienced podcaster, it's only a matter of time before you're called on to teach what you know. But what will you teach? And is it designed to make the next generation of podcasters better? 

From time to time, …

Do We Need The Zillow Of Podcasting?

January 24th, 2022


Buying a house and finding a new podcast have more in common than you'd think. You aren't always in the market for both, and there's a problem if you have too many of either. Can lessons from one inform the other?

I …

Content Strategies For Your Podcast's 3 Different Audiences

January 20th, 2022


Successful podcasters know the importance of making content your audience loves. But your podcast has more than one audience—audiences with different …

Solving Your Audience's Problems With Your Podcast

January 19th, 2022


We don't often think of listening to podcasts as problem-solving, but it happens. A smart podcaster knows how to present solutions to their audience, …

Focus On The STORY Of Your Podcast's Episodes

January 18th, 2022


Many podcasters say they want to improve their shows. One easily overlooked area of improvement is you. Specifically, your ability to tell better stories with your episodes. This mnemonic device can help.

One of the most …

Selfish Reasons To Listen To Your Own Podcast

January 17th, 2022


Appealing to the needs of your listener base is key to making a successful podcast. But there's one listener who has slightly different needs than …

The Case For Making Private Podcasting Data Public

January 13th, 2022


For as public a medium as podcasting is, a lot of information about specific podcasts is private. But private doesn't necessarily mean secret. How …

Can Podcasters Get Paid For Their Attention?

January 12th, 2022


If you've ever snail-mailed a friend, you've paid to get someone's attention. In the future would you allow your listeners to pay you to get your …

Will We Ever Get Better Podcast Engagement?

January 11th, 2022


Few things make podcasters happier than a slew of emails from deeply engaged listeners filled with praise for the latest episode. Good work if you …

Giving Your Podcast's Listeners A Public Voice With PodInbox

January 10th, 2022


It's the rare podcaster who doesn't want more engagement or feedback from their listeners. But getting people to do so has been historically hard. Maybe the incentives need to change?

Many podcasters try to get their …

Writing Your Way To A Successful Podcast

January 6th, 2022

Your podcast is more than just your audio file. And as podcasting continues to mature, the not-just-audio parts of your show will become more …

A Brands-Eye View Of The Podcasting Industry

January 5th, 2022


Nearly twenty years in, and many podcasters still have trouble thinking of podcasting as an industry. But our problem does not plague cash-flush brands looking to enter our industry. Who's perspective will win out? 

2022: The Year Podcasting Says "Hold My Beer!"

January 4th, 2022


My Long Winter's Nap is over, and the podcasting landscape has never looked brighter. And maybe a little different? No, a lot different. I'm …

Episode Drop! PodCraft

December 17th, 2021


No, my Long Winter's Nap is not yet over. Almost. Just a few more weeks. I promise! 

While you wait, I wanted to let you know about another podcast for podcasters that I think you'll be interested in. Podcraft is the …

Episode Drop! Between 2 Mics

December 10th, 2021


My long winters nap is soon coming to an end - just a few more weeks! Today, want to let you know about another podcast I think you'll be interested in. Between 2 Mics is the podcast for podcasters presented by the …

Planned Podcasting Breaks Are The Best!

November 16th, 2021


Like all creators, serious podcasters need to take care of themselves. Sometimes that means taking time for yourself. Sometimes it means adjusting priorities to make the creative process better. I'm doing both! 

Hello …

Facebook Ads for Podcasts: Good Money After Bad Math

November 4th, 2021


It’s said that money can’t buy happiness. can’t buy podcast listeners either, according to the data generated from a Facebook Ad experiment I funded for 76 days and have just terminated. 

Over the last 2.5 …

Podcast Like A Celebrity With 5 Easy Tips

November 3rd, 2021


Celebrity podcasts are killing it, and plenty of podcasters wonder if there’s a secret to podcasting like a celebrity. As it turns out, there is! But is it relevant to podcasters who aren’t celebrities?

Even seasoned …

What Podcasting Can Learn From Apple TV+

November 2nd, 2021


Streaming services like Apple TV+ are changing how television and movie content are created, consumed, and classified as successful or not. Changes …

Indie Podcasting Does Not Mean Poor Podcasters

November 1st, 2021


The romantic notion of the struggling artist runs deep in indie podcasting. But while every indie podcaster struggles to get their production to the world, not all struggle to make ends meet.

Today a topic that just …

4 Questions To Uncover Your Podcast's Unique Point Of View

October 28th, 2021


Your podcast is unique. Just like every other podcast. Or just like every other podcast tries to be. The truth is figuring out your show’s unique point of view is hard. Asking these four questions can help.

My friend and …

Breaking Your Podcast's Format Isn't Always A Bad Thing

October 27th, 2021


Consistency is often key in podcasting, and your show’s format is part of that. But your format is simply a tool that helps you better tell the story …

Podcasting With A Purpose (Even If It's Your Own)

October 26th, 2021


Why do you podcast? Yes, plenty of selfish reasons are important if only to keep you podcasting. But does it go deeper than that? I asked the community and was blown away by the responses I received.

Garret Godfrey says …

They're Making Video Podcasts A Thing Again… Again And It Might Just Work This Time

October 25th, 2021

On the whole, podcasting hasn’t been kind to video content producers. And video hasn’t been kind to podcasters’ wallets. But four developing trends …

Making Your Podcast Better By Controlling The Narrative

October 21st, 2021


Far too many podcasters cede control of the narrative of their episodes to their subject. Here’s how to take that power back, make better episodes, …

You Can Be An Expert On Your Podcast Without Being A Jerk About It

October 20th, 2021


“Just the facts, ma’am,” said no podcast listener ever. Yet, the podcasting directories are filled with niched-down podcasters proclaiming their …

Moving Past The Full-Time Podcast Income Fallacy

October 19th, 2021


Most successful podcasters don’t make most of their income from their podcast. So why do successful people, from celebs to business leaders, keep …

Authentic Podcasting Is The Best Self Care

October 18th, 2021


Worrying about growth, new tech, and other podcasting distractions can cause you to forget that your audience is your audience, not a nameless pool …

Don't Be Afraid To Showcase Your Podcasting Talents

October 14th, 2021


Conflicting advice plagues podcasters. Be yourself, but also follow this exact format, or you won’t have a successful show. Resolving that conflict …

From Free Podcast To Exclusive Podcast & Back Again

October 13th, 2021


Some once-exclusive podcasters are challenging the notion that you can never go home again. They assume their audience will be happy to see them. But reality may not line up with those assumptions.

Podcasters who’ve gone …

Showcasing The Best Episodes Of Your Podcast

October 12th, 2021


You can’t judge a book by its cover. But our podcasts are judged by a single episode—our most recent. It’d be better if we were judged by a …

Listening To Podcasts Is An Easy Habit To Break

October 11th, 2021


Consistently releasing episodes on a set schedule is a good idea to keep your overall audience happy. But that doesn’t mean that every individual …

Blame The Beach For This Interruption

October 4th, 2021


There are those who would have podcasters believe that they have to grind out episodes, day after day, week after week, month after month, and never …

International Podcasting Day 17 Years In The Making

September 30th, 2021


It’s International Podcast Day! A day when podcasters around the globe celebrate their craft and their journey, regardless if they’ve been podcasting for 17 days or 17 years. Speaking of that last one…

Podcasts Tend To Get The Audience They Deserve

September 29th, 2021


Podcasting is easy. For like five minutes. Then reality sets in. The reality of making great content that people can’t help but share. Podcasting doesn’t come with guarantees. So is it worth it?

Chat with me about growth …

Avoid These 4 Bad Habits Of Bad Podcasters

September 28th, 2021


It’s hard to predict which podcaster will be successful. But it’s fairly easy to see who won’t make it for long just by looking at their actions. Or …

A Little Bird And The Future Of Value For Value In Podcasts

September 27th, 2021


Micropayments have been touted as the next big revenue source for podcasters since the beginning without much success. But could changes by social …

Get Serious About Your Podcast With These 5 Upgrades

September 23rd, 2021


It’s true that it’s cheap to start a podcast. It’s also true that the best podcasters don’t often podcast on the cheap. Getting serious about …

6 Training Resources To Make You A Better Podcaster

September 22nd, 2021


Starting a podcast is easy. But becoming better by following self-serve, learn-at-your-own-pace materials will only get you so far. Sometimes, you …

5 Resources To Help You Think Like A Serious Podcaster

September 21st, 2021


Where does the serious podcaster go when seeking to up their game? The web is lousy with “how to get started in podcasting” resources. Fortunately, there are also some great next-level resources. Here are five:

1. …

Why Learning Podcasting From The Pros Is Bad Advice

September 20th, 2021


Who better to inspire fledgling podcasters than a podcaster at the top of their game! But for seasoned podcasters who want to get better, the value …

Before You Join A Podcast Network, Check These 5 Boxes

September 16th, 2021


As interest in podcasting heats up, networks new and old are reaching out to podcasters to make it a group effort. Joining a network may be right for …

3 Lessons Podcasters Can Learn From Norm MacDonald's Life

September 15th, 2021


What’s great about podcasting is that not everyone has to get you or your podcast. That was one of the great things about Norm MacDonald, a comedian from whom podcasters can learn a thing or three.

It’s been said that …

Podcast Planning For The Worst Day Of Your Life

September 14th, 2021


Unfortunately, the confidence one gains with podcasting bestows neither invulnerability nor immortality. When you’re taken down—or perhaps out—do you …

Recouping Your Podcast's Reputation Costs

September 13th, 2021


No rational podcaster likes spending money needlessly. But every day, podcasters make choices on and around their shows without understanding the underlying costs to their podcast or themselves.

Mentioning products or …

Embracing The Empowerment Of Podcasting

September 9th, 2021


The degree of autonomy and self-determination we have as podcasters is staggering. But we can get caught up in “the rest” of podcasting & overlook others struggling to find the freedom we enjoy.

I sometimes forget …

Adding Teeth To Podcasting's Promise of Intimacy

September 8th, 2021


Is intimacy overhyped in podcasting? Probably. Advertisers don’t buy podcasts because podcasts are intimate. They buy podcasts because podcasts …

Podcasting 996 - Path To Success Or Early Burnout?

September 2nd, 2021


Many podcasters sacrifice the majority of their free time so they can podcast. Some of them seem to love that, while others wonder if they’re missing out on what life has to offer. Which are you?

You may have seen the …

Celebrate Your Podcast's Reviews Like A Boss!

September 1st, 2021

Glowing podcast reviews feel really, really good. Getting any benefits from them beyond a warm, fuzzy feeling is questionable. Unless you have a plan for celebrating reviews for your podcast, that is. 

If you think …

Do Old People Listen To Podcasts? Yes. Yes, We Do.

August 31st, 2021


Podcasting is often touted as a way to reach a younger, hipper demographic. But that ignores the millions of people 55+ who listen to podcasts today, with different habits and content preferences.

We tend to think of …

When Pointless Podcasting Processes Pay Off

August 30th, 2021


Following podcasting best practices is always smart, but it doesn’t leave much room for creativity. Sometimes success is serendipitous, and what …

In Podcasting, Stories Beat Advice Every Time

August 26th, 2021


It doesn’t matter how long your podcast episodes are, so long as you tell a great story. Great storytellers make all podcasting better, and with some work and dedication, you too can join their ranks.

How do you, the …

The Problems With Podcast Marketing Funnels

August 25th, 2021


A lot of podcast marketing advice starts and ends with: build a funnel and keep feeding people into it! And while that can and does work for some, it’ll frustrate a lot of podcasters. Here’s why:

All models are wrong. …

Can You Podcast Without Reliable Analytics?

August 24th, 2021


If reactions to very real privacy concerns remove our one way to track downloads, it’ll wreck the podcast advertising industry. But what about everyday podcasters who don’t rely on impression-based ad sales?

In the not …

Shortcuts In Podcasting That Aren't Dead Ends

August 23rd, 2021


For as DIY-friendly as podcasting is, it’s still a complex web of creation, distribution, and promotion. So it’s no wonder many are looking for shortcuts through the complexity. Only… do they work?

Generally speaking, …

A Podcast Listening App You Can Proudly Recommend

August 19th, 2021


We know that the podcast listening experience matters. And we know the big podcast apps don’t seem to share that sentiment. It’s time for working podcasters like you to do something intentional about it.

I don’t have to …

Finding Your Podcasting Style And Leaning Into It

August 18th, 2021


Compare podcasting to modern-day animation, where you’re as likely to see hyper-realistic renderings as you are to see cartoons or computer-driven stop-motion, all rendered on a computer. 

But if computers are used in …

Time For Podcast Advertising To Put Up Or Shut Up

August 16th, 2021


Can spending $5 a day on ads really add 10,000 or more new listeners to your podcast? I highly doubt it. But I am crazy enough to put up the money to see if I’m right or if I have 10,000 new listeners.

I don’t think you …

Mastering Your Way To Podcast Growth

August 12th, 2021


Not-shockingly, most listeners aren’t keen on recommending podcasts created by hosts who can’t be bothered to master the craft of podcasting. And yes, podcasting is a craft. 

The good news is that can take a class on …

The Easy Way To Get People To Recommend Your Podcast

August 11th, 2021


Why has your podcast stopped growing? One reason for that might be that it’s not all that easy for them to recommend your podcast. 

Asking listeners to recommend your show while they are actively listening to your show …

The Surprising & Delightful Way To Grow Your Podcast

August 10th, 2021


Begging your listeners to tell others about your podcast will only get you so far. Getting more people to do it starts by understanding what people love about your podcast and why they keep listening.

Today, we’re …

Blame Your Podcast's Audience For Slow Growth

August 9th, 2021


When facing flatline audience numbers, many podcasters turn to various marketing tactics. Perhaps you do need to spend more time on and with your social media. Maybe you need a big name guest who’ll share the episode …

Delay Due To Pesky Time Zone Conversions

August 4th, 2021


I’ve been telling you for weeks that I’ve blocked off the entire week to attend Podcast Movement ‘21, even though I’m not attending in person. I’ll be watching from my living room, probably attending many more sessions …

Making Your Podcast More Than Just An Interview

August 3rd, 2021


Many podcasters find it very hard to edit interviews with their guests. They say This conversation was great from start to finish, and my audience is going to love every single word! I’m not cutting a thing!

But it …

Surviving The Flood Of Celebrity Podcasts

August 2nd, 2021


I’m not quite as worried about the rise of the celebrity podcast, because I know the internet is big enough to hold indie and celebrity podcasts.

But …

The Mental Healthy Way To Podcasting Opportunities

July 29th, 2021


Podcasters face huge pressures to do more. Some of those pressures are self-motivated and internal. But a lot of times, they’re external from people who expect you to do more in podcasting. And don’t forget that all of …

Fickle Podcasters And The Next Big Thing

July 28th, 2021


What happened to all the tech advancements that were supposed to change podcasting forever and usher in a brand new era for us?

GTP-3 promised that …

Using Music In Your Podcast: Fair Use Or Wise Choice?

July 27th, 2021


I don’t need to disclaim my lack of a law degree when I state the fact that yes, it is legal to play copyrighted music on a podcast so long as the …

You Can't Master Podcasting With A Hack Mindset

July 26th, 2021


Thanks to the internet, it’s easy to acquire the “what should I do” knowledge to get started in podcasting. And even keep going. Many multi-year …

Fighting Back At Podcasting's Disinformation Problem

July 22nd, 2021


Unscrupulous actors are quick to offer—for a nominal fee—promises of helping you cut in line or sure-fire ways to accelerate your podcasting efforts. …

Can You Survive Podcasting's Chaotic Era?

July 21st, 2021


Near-constant change has been pretty standard with podcasting. The fabric that underpins all of podcasting is quite flexible and resilient, allowing the podcasting community to live in a relatively stable period for the …

Will You Create or Steal Your Next Podcast's Listeners?

July 20th, 2021


To a certain degree, all new podcasts steal at least some market share from other podcasts. Some 80 million Americans report listening to podcasts on a weekly basis. And it’s really hard to listen to two podcasts at the …

The Best Way To Control Your Podcast's Quality

July 19th, 2021


It’s not often that Dave Jackson, Ray Ortega, and myself find ourselves upstaged by a guest, but that’s just what happened on Podcasters' Roundtable

Refreshing Your Podcast For A New Season

July 15th, 2021


If you’ve been listening to Podcast Pontifications for a while, you likely noticed some changes in this week’s episodes. One change is quite trivial, …

Podcasting. It's What's For Dinner

July 14th, 2021


Where are the “Got Milk?” but for podcasting, billboards? Where are the “Beef. It's what's for dinner.” print layouts, but for podcasting? Where's the podcasting equivalent of animated dancing California grapes?

I …

How To Add Legs To Your Content With Podcasting

July 13th, 2021


Black Widow killed it at the box office and with streaming revenues last week. Even with hundreds (or more) of illicit copies o uploaded to various torrent servers within hours of the movie’s premiere. 

Last week, …

The Future Of Podcasting Needs Your Help

July 12th, 2021


I’ll kick off Season Four of Podcast Pontifications with an incendiary comment: 

All of us since-the-early-days podcasters who’ve done more in podcasting than simply produce a podcast have dropped the ball, letting Apple …

3 Lessons Podcasters Can Learn From Audio Drama Producers [S3E134 Bonus]

July 6th, 2021


Guest host: York Campbell of the podcasts Poetic Earthlings.

Evo’s note: Good news! In a few days, Season Four of Podcast Pontifications will begin. …

Successful Podcasting Beyond The Top 100 [S3E134]

May 27th, 2021


A lot of attention is directed at the Top 100 (or top 50, 10, or pick a number) lists of “most popular” podcasts. But I've a cryptic message for you. …

Give Them An Excuse Not To Podcast [S3E133]

May 26th, 2021


I think anyone who wants to have a podcast should have a podcast. Or at least try it on for size and see if it’s for them.

But the reality is that …

Pushing Podcasting The Responsible Way [S3E132]

May 25th, 2021


My friend Andrew asked a question on Twitter, which boils down to this: Do podcast listening apps bear responsibility for the podcasts that they promote to listeners? 

My comment back to Andrew on Twitter was a qualified …

Facing Podcasting's Round Peg Square Hole Problem [S3E131]

May 24th, 2021


Would it surprise you to learn the most popular podcast listening app, as reported by actual listeners, is not Apple Podcasts or Spotify, but …

Knowing When To Say NO To Podcasting Opportunities [S3E130]

May 20th, 2021


Podcasting is in a period of accelerated growth. As of this morning, Podcast Index is tracking close to 4 million shows. And nearly a quarter of a million of them were published in only the last ten days. More articles …

Playing Up (Or Down) Your Podcasting Personality [S3E129]

May 19th, 2021


Today’s article is not about mental health, but it is adjacent. Before continuing, realize I am not a psychologist. If you have a personality …

How Can You Give Back To Podcasting? [S3E128]

May 18th, 2021


If it isn’t abundantly clear, I have more than a passing interest in making podcasting better, not just easier. Oftentimes, podcasters who listen to or read my words are inspired to take some concepts back to their …

Podcasting For The Brass Ring [S3E127]

May 17th, 2021


Last night was the Ambies, the annual awards ceremony from The Podcast Academy, of which I am a dues-paying member. If you work in the podcasting industry, you’re probably familiar with the list of winners and nominees. …

The Happy Way To Find Podcasting Success [S3E126]

May 13th, 2021


To me, I equate happiness to contentment. That’s not the same thing as complacency, which is to be avoided. What makes me content about my podcasting journey may not be (and likely will not be) the same thing that makes …

Discovering What Makes Your Podcast Uniquely Yours [S3E125]

May 12th, 2021


Unless you’re a famous celebrity, you need to be able to quickly and clearly communicate the uniqueness of your podcast. 

But In my experience, a lot of podcast hosts out there don't know what their show is about. They …

Share Your Podcasting Brilliance With A New Podcast [S3E124]

May 10th, 2021


Podcasters put a lot of effort into building portfolios, media kits, websites, social shares, and myriad other ways to say “these are the things I …

The Process of Changing Your Podcast Is...Well, A Process [S3E123]

May 6th, 2021


In which I reflect back on the 123 episodes of Season 3 of Podcast Pontifications I’ve produced thus far, to examine the changes I’ve put in place for myself. Because if I’m not taking my own advice, how much is that …

Getting Fickle Podcast Listeners To Listen More [S3E122]

May 5th, 2021


A little digging into your podcast’s stats will show a good number of your listeners are… well, fickle. Before you can convert them to loyal listeners, you have to get them listening to more episodes.

Busy People Listen …

Getting Your Podcast To Go Viral: A Healthy Move? [S3E121]

May 4th, 2021


Will Facebook become the home of social audio for podcasters? We’re told Facebook will soon end its prohibition of audio stance, finally allowing …

Pondering Podcasting's Partiality Problem [S3E120]

May 3rd, 2021


Seasoned podcasters have learned to expect a delay between time-of-publish and when the latest episode will publicly appear in various directories. …

Tapping Into The Power Of Podfaded Podcasts [S3E119]

April 29th, 2021


Can you breathe life back into one of your podfaded or inactive shows? Better yet; can you use your podfaded or inactive show as a power source for a different podcast? In my experience, I’ve found that a significant …

The Proud Way Of Finding Success In Podcasting [S3E118]

April 28th, 2021


If you’ll indulge me, I’d like to refactor some Ted Lasso wisdom towards podcasting with this proclamation, which I hope doesn’t offend David

Updating Your Podcast Listener Experience Assumptions [S3E116]

April 26th, 2021


In an odd twist of irony, I'm about to have a chat with Mark Asquith from Rebel Base Media entitled “Creating Experiences that Inspire Loyal Communities”. It’s one of the first sessions happening at PHX Startup Week, …

What's Apple's Motive For Apple Podcasts Subscriptions? [S3E115]

April 22nd, 2021


With the new Apple Podcasts Subscriptions, Apple sees a significant revenue opportunity for them, so podcasting is finally getting the attention it deserves. 

Seamless Podcast Listening Worth Paying For

At its most basic, …

The Easy Way To Make A Great Podcast [S3E114]

April 20th, 2021


I spend a great deal of time talking about the need to make podcasting better, not just easier. But candidly, I'm more than a little concerned that the message received is “don’t do easy things”

So let me be clear: the …

Reducing Your Anxiety Around Big Podcasting Changes [S3E113]

April 19th, 2021


There’s way too much stress in podcasting. Stress brought on by speculation of coming changes that podcasters have little control over.

Take the

Have Evergreen Podcasts Gone Out Of Season? [S3E111]

April 14th, 2021


Recently I’ve been thinking about what’s happening in my listeners’ lives when they aren’t listening to my podcast, and how much they are impacted by …

Choosing The Difficult Path To Making Podcasting Easier [S3E110]

April 13th, 2021


It's too easy to gloss over the difficult parts of podcasting that, when done right, help make a show truly outstanding and remarkable. 

If you think …

Making Bigger & Better Podcasts By Sharing The Wealth [S3E109]

April 12th, 2021


When the pandemic just getting started almost a year ago, an existing client introduced me to an associate of hers who was looking for a production partner on a new podcasting idea she had. While the company already had …

Podcasting Like A Pro When You Don't Sound Like A Pro [S3E108]

April 8th, 2021


The phrase “authentic voice” is very overused. But when it comes to the voice listeners want to hear on your podcast, your “authentic voice” is …

Unlocking Podcast Listener Data Without Being Creepy [S3E107]

April 7th, 2021


With the fresh news that Amazon Music/Audible has quietly launched a podcasters portal, I expect they’ll soon join the ranks of Apple, Spotify, and Google Podcasts, probably disappointing podcasters when it comes to our …

Four Dumb Things About Podcasting We Still Haven't Fixed [S3E106]

April 6th, 2021


There’s no doubt that we have, indeed, build a real economy out of podcasting. And I’m thankful for that, as podcasting is my only job! But some …

Five Additions To Move Your Podcast's Episodes From Good To Great [S3E105]

April 5th, 2021


Today we’re going to finally pay attention to that nagging suspicion that we often have when listening to the final mix/master an episode suggesting …

Will The Race For Podcasting's Profits Drive Our Dystopia? [S3E104]

April 1st, 2021


You probably saw the announcement yesterday that AdvertiseCast had been acquired by Libsyn. This isn’t about that. It’s about a possible dystopian future when all podcast hosting companies have such an easy-to-use …

5 Boring Ways To Keep Your Podcast Fresh [S3E103]

March 31st, 2021


There was a time when all a podcaster had to do was launched, publish, and a podcast would find its own audience. 

But today there are millions of …

Growing Your Podcast Like An Architect [S3E102]

March 30th, 2021


Podcast producers who don’t leave things to chance often fall into one of two camps: architects or gardeners.

Architects must understand the client’s (or their own) vision for a podcast and give it all the structure and …

Taking The Creepy Out Of Personalized Podcasts [S3E101]

March 29th, 2021


Marketers ruin everything and it's difficult to have a conversation about personalization in podcasting without drawing some well-deserved side-eye …

Finally! A Podcast Website That Doesn't Suck [S3E100]

March 25th, 2021


Yesterday, I unveiled a new website. It showcases the design talents of graphic designer Nik Gill and hired UX designer Steve Yong. But a lot of …

The Perilous Life Of A Podcast Producer [S3E99]

March 24th, 2021


Being a podcast producer sounds like a fun job. Hey, it’s my job to produce podcasts on other people’s behalf and I can tell you that yes, …

Solving Podcasting's Opportunistic Challenge Today [S3E98]

March 23rd, 2021


Remember surfing through TV channels or scanning through radio stations, stopping when a show or conversation sounded interesting? Or skimming the sections of a newspaper or randomly flipping through a magazine?

For …

Would You Prefer Accurate Or Actionable Podcast Metrics? [S3E96]

March 17th, 2021


Do you want accurate stats that count every single access made to your audio files? Or do you want actionable data that inform you how your audience is responding to your podcast and your podcasting outreach efforts?

You …

Getting Paid For Your Podcast Without Podcasting More [S3E95]

March 16th, 2021


I'm not so sure that bonus content for podcasters is the best thing. As uncovered in this year’s Infinite Dial 2021 report, the average weekly podcast consumer only listens to eight episodes per week. And only 19% of …

Unpacking Podcasting's Growth Seen In Edison's Infinite Dial 2021 [S3E94]

March 15th, 2021


Today’s episode covers the key podcasty bits from the Infinite Dial 2021 report from Edison Research and Triton Digital. Here are the choice bits:

  • 222 …

How Much Trust Can You Have In Podcasting? [S3E93]

March 11th, 2021


The impetus for yesterday's episode, as it turns out, was inaccurate. I’m leaving the content up, but I will be posting clarifications/corrections for the part that turned out to be nothing more than a bug in a beta …

Apple Podcasts' Switch To Streaming Will Decimate Downloads [S3E92 - CORRECTED]

March 10th, 2021


If the beta version of Apple Podcasts in iOS 14.5 is to be believed...


UPDATE AND CORRECTION: No, the beta version is not to be believed, we now know. It’s reported as a bug in the beta version and Apple claims the …

Follow This: Apple Podcasts Is Killing The Subscribe Button [S3E91]

March 9th, 2021


James Cridland of Podnews broke the news that Apple Podcasts will soon the word “subscribe” and present the option to “follow” a show. 

Tom Webster …

Thanking A Few Of The Women Who Make Podcasting Better [S3E90]

March 8th, 2021


In celebration of International Women's Day, this cis-gendered white Gen Xer dude has selected a few women in podcasting who you need to know more …

Ways To Make Real Money In Podcasting Without Selling Your Soul [S3E89]

March 4th, 2021


NFTs or non-fungible tokens have come to podcasting. Like most things cryptocurrency, I’ve but a tenuous grasp. So I’ll leave it to others to give you a primer and simply say it’s a new way for creators to get paid. …

The Case For Upgrading Your Podcasting Recipes [S3E88]

March 3rd, 2021


Podcasting tasks—the things you and I do to ply our craft—fall into one of two categories:

  • Intrinsic tasks are things that you’ve internalized. They …

The Future of Podcasting Conferences Post-Pandemic [S3E87]

March 2nd, 2021


Is it weird for me to hope that podcasting conferences never go back to normal? 

I could do without barely-competent but terribly-enthusiastic …

The Next One Million Podcasts Will Come From Clubhouse, Not Podcasters [S3E85]

February 25th, 2021


In 2020, one million podcasts powered by Anchor launched, effectively doubling the size of podcasting. Concerns podcasters and listeners raised about …

Stop Ignoring Your Podcast's Accessibility Issues [S3E84]

February 24th, 2021


Perhaps I've been too subtle, so let me speak clearly and louder for those in the back: Accessibility matters

Many podcasters are operating under the impression that accessibility is optional. It's not. 

Many podcasters …

If Podcasting Can't Please Everyone, Should We Even Try? [S3E83]

February 23rd, 2021


This episode is based on a tweet from Andrew Wilkinson, co-founder of Tiny Capital and an investor in several podcasting businesses like Castro, Supercast, and Ride Home Media, who said (and I’m paraphrasing) that he’s …

Podcast Categories Have A Bad Apple At The Core [S3E82]

February 22nd, 2021


I recently signed Podcasters Declare, an open letter to Apple designed to pressure the tech-giant into adding Climate Change as a top-level category inside of Apple Podcasts. 

I had reservations about signing the …

How iHeart's Buying Spree Will Effect The Future Of Podcasting [S3E81]

February 18th, 2021


Yesterday's big podcasting news was iHeartMedia’s acquisition of Triton Digital for $230 million. Because apparently, that's what podcasting companies do these days: buy up other podcasting companies. 

I’m not going to …

Podcasting's Elephant In The Evergreens Conundrum [S3E80]

February 17th, 2021


Will the future be kind to your podcast? A good amount of us are making timeless podcast episodes that are fine to listen to 3 days, 3 weeks, 3 months, or even 3 years in the future. 

But… will they be in 19 years?

In …

What We Talk About When We Talk About Podcasting [S3E79]

February 16th, 2021


In the online podcast support communities, there’s a huge amount of demand for podcast monetization, growth hacks, and podcast launch strategies. That’s not surprising: on those topics, largely thanks to the continued …

How To Share Your Podcasting Brilliance & Not Be A Jerk About It [S3E78]

February 11th, 2021


At some point, many podcasters feel the need to share the knowledge they have gained with other less experienced podcasters. But how you do that, and how you bill yourself and the materials you have to present matters. 

Bringing Back The Magic To Your Boring Podcast [S3E77]

February 10th, 2021


What do you do when you get bored with the podcast you're making right now? Yes, I said when you get bored, not if you get bored. Because …

Tweaking Your Serialized Podcast For More Listener Love [S3E76]

February 9th, 2021


Recently I tweeted my frustrations with serialized podcasters. I’m convinced a good portion of podcasters are unaware of the distinction between serial and episodic. As such, many shows are secretly serialized.

If you …

Make Your Good Podcast Great With Syndicated Content [S3E75]

February 8th, 2021


Podcasters tend to love collaboration, but it’s not easy. Unless we embrace the notion of syndicated content. Then it gets much easier.

I don’t mean …

The Gateway Drug To Podcasting Is You [S3E74]

February 3rd, 2021


We podcasters all have a lot of jobs to do. So at the risk of adding one more role to your already-overflowing plate, there’s another job I’m going …

A Podcast's Power To Change People... And The Podcaster [S3E73]

February 2nd, 2021


Whether we know it or not, our podcasts and the episodes we produce change our listeners. And if they listen to the episodes of our podcasts long enough, that change can become permanent. 

Some podcasters lean into that. …

Making Your Podcast Better With Dynamic Content [S3E72]

February 1st, 2021


It's 2021, my dudes, and there exists a way to keep content completely relevant to the audience regardless of when or where they access our content. As proof, I suggest you listen to the first episode of the podcast for …

Can Video Be The Future Of Podcasting If We're Sick Of It? [S3E71]

January 28th, 2021


We live in a world where many of us are getting sick of video-based communications and content.

For a year now video has been forced upon us. We’re …

The Battle Against Irrelevancy In Podcasting [S3E70]

January 27th, 2021


I'm afraid of becoming irrelevant to the world of podcasting.  Not outdated. And not even unimportant. Simply irrelevant. 

My assumption is that the longer one is in the podcasting game, the more changes to the game have …

Is Today's Controversy Tomorrow's Podcast Episode? [S3E69]

January 26th, 2021


When controversy breaks, should you consider throwing your proverbial hat into the ring? If you don’t normally cover current events and have …

The Joy Of Successfully Creative Podcasting [S3E68]

January 25th, 2021


It may be an over-reach on my part, but it seems that every book, every course, and every workshop is about creating a successful podcast. A …

Living Up To The Promises You Made With Your Podcast [S3E67]

January 21st, 2021


Every podcast is a promise. Are you and your show still living up to that promise? You’ve probably changed, which is good and natural. But have you changed the promise you’re making to new listeners?

In podcast listening …

Podcast Your Way Through The Unknown [S3E66]

January 20th, 2021


I have some bad news for you.

  • Having a big-name guest on your podcast—if your episodes feature guests—will not make your podcast popular. 
  • Starting a …

Blending Listener Emotions For A Better Podcast [S3E65]

January 19th, 2021


Every one of your episodes elicits some sort of emotional response from every one of your listeners. Intentional or not, every podcast evokes an emotional response. Even if the podcaster had no intention of doing so. It …

Making More Equity In Podcasting By Stepping Back [S3E64]

January 18th, 2021


In reflection of today, Martin Luther King Day in the United States, I examining my position of privilege within podcasting, and taking what I hope …

Is Clubhouse The Future Of Podcasting? [S3E63]

January 14th, 2021


Not all of 2020’s gifts that keep on giving into ‘21 are bad. Take Clubhouse, a social audio platform that has reached a fever pitch within my podcasting circles. 

I've been on the platform for almost two weeks now, and …

7 Intentional Ways To Boost Your Podcasting [S3E62]

January 13th, 2021


One sweaty time at a distanced Barre class was all it took for the advice of fellow podcaster George Hrab to suddenly made sense to me. So from my …

A Brief Lesson Podcasters Can Learn From Politicians [S3E61]

January 12th, 2021


Podcasters have a reputation for being more than a little rambly. They often dive into various tangents and talk at length on trivial matters when …

Are Helpful Podcasters Averaging Out Podcasting? [S3E60]

January 11th, 2021


I have a complicated relationship with community-driven podcasting groups and events. On one hand, I've started plenty of successful …

Cat-Herding Podcasters Was Always Doomed To Fail [S3E59]

January 7th, 2021


Evo’s note: There was an attempted coup to overthrow the government of the United States of America last night. So you're checking this out years later... well, now you know why this episode seems a bit off.

All …

Podcasting's Advertising Problem Is Your Problem, Podcaster [S3E58]

January 6th, 2021


Buying ads on podcasts are a PITA, regardless if you’re a buyer, a supplier, or someone in the middle. It sucks.

It sucks for a few reasons: 

  • The …

Scratching Your Creative Podcasting Itch [S3E57]

January 5th, 2021


Are you making the podcast you were born to make? Or do you have other creative podcasting itches that need to be scratched? Because podcasters are …

The Death Of Podcasting Dominance, Brought To You By Amazon & Wondery [S3E56]

January 4th, 2021


Wondery will soon be part of the Amazon machine. The acquisition—rumored to be worth some $300 million—garnered a lot of attention from the media, proclaiming this as Amazon’s play to become the dominant player in …

More Podcast Pontifications Soon Stuffed In Your Stockings! [S3E55G Bonus]

December 23rd, 2020


The end of Evo’s Long Winter's Nap is upon us, and brand new episodes of Podcast Pontifications return on January 4th, 2021! I know you’re excited. 

The Trick To Maintaining Motivation For Your Brand New Podcast [S3E55F]

December 16th, 2020


Guest host: Tim Desmond of the podcast RevolutionFI.

Have you ever felt like you're shouting into the wind? Every podcaster knows the excitement …

The Low-Stress Approach To AdTech For New Podcasters [S3E55E]

December 9th, 2020


Guest host: Bryan Barletta of the adtech newsletter, Sounds Profitable.

It may sound odd to hear Bryan saying this, but he has a message for those of …

Pondering The Pandemic’s Indelible Mark On Podcasting [PPS3E55D]

December 2nd, 2020


Guest host: Mark Steadman of the podcast hosting, distribution, and analytics company Podiant.

The pandemic is once again top of mind for Mark Steadman, as at the time of this recording, his home country was about to go …

Temper Your Harsh Critic By Looking For A Podcast's Best Trick [S3E55C]

November 25th, 2020


Guest host: Kevin Patton of the podcasts The A&P Professor and The Academic Podcaster.

We all do that, right? We podcasters often listen to podcasts with an overly critical ear. That's natural. Everybody does that. …

3 Easy Steps To Increase The Global Appeal Of Your Local Podcast [S3E55B]

November 18th, 2020


Guest host: Steph Fuccio from The Geopats Podcasts.

News flash: Your podcast is on the internet. That means it’s available to anyone anywhere in the world. So yes, even if you’re doing a local podcast about New York …

Getting Your Podcast Unstuck With The Three I’s [S3E55A]

November 11th, 2020


Guest host: Patrick Oliver Jones from Why I’ll Never Make It.

When producing a daily podcast or a monthly podcast, it all comes down generating ideas …

Podcasting At Its Best Is Give & Take [S3E55]

October 29th, 2020


Podcasting is very much a two-way street between podcasters and listeners. It’s just that the bidirectional flow of give-and-take isn’t communication-based. 

The give I offer you on Podcast Pontifications consists of …

Why PINOs - Podcasters In Name Only - Own The Future [S3E54]

October 28th, 2020


This US election cycle has been a giant shitshow, but it has caused two terms - RINO and DINO - to become a part of our cultural lexicon. Both are …

A Podcaster's Work Is Never Done... Until They're Done [S3E53]

October 27th, 2020


Some Podcasters Finish Thousands Of Episodes

I have a few friends who have been podcasting since the beginning, and they’re rapidly approaching the 2,000 episode mark. Some might have passed that right on by counting …

Podcasting In Hi-Fi: 3 Trends To Watch [S3E52]

October 26th, 2020


Gamers are largely responsible for the crisp, deep, and rich visual experiences we have come to expect when watching any sort of video on the myriad devices we own.

So it stands to reason that perhaps podcasters can lead …

Podcasting On Smart Speakers Isn't Dumb; It's The Future [S3E51]

October 22nd, 2020


I think we can all agree that the podcast listening experience on smart speakers is pretty terrible. And by “we” I mean podcasters. We know the best podcast experience is listening via our earbuds with our preferred …

Accepting Podcast Listeners' Interest vs Desire Conflict [S3E50]

October 21st, 2020


Growing your podcast’s audience isn’t as easy as you want it to be. Even if you do all the marketing and promotional things right, you’ll likely find that your podcast will only attract a tiny fraction of people who are …

Who's In Charge Here? You Or Your Podcast?

October 20th, 2020


Being a podcaster changes you. It’s certainly changed me. The changes podcasting has on you come in many forms, but the important ones can be …

Why Spotify's Shows With Music Is A Big Deal Beyond Podcasting [S3E48]

October 15th, 2020


Recently, Spotify removed a seemingly unmovable object that some say has plagued podcasting since the beginning of podcasting: music licensing. From the start, podcasters have wanted to play licensed commercial music - …

Normalize The Making Of Abnormal Podcasts... Again [S3E47]

October 14th, 2020


Abnormality is not a bad thing. It’s just not normal. Until you normalize it. Here are four different ideas here that might help you embrace a little more abnormality to your podcast.

1. Keep the standards, toss the …

The Minor Role Podcasters Play In Podcasting's Power Dynamics [S3E46]

October 13th, 2020


As podcasters, our control ends as soon as we’ve mastered our .mp3 files. After that, we cede control to other entities. Entities with their own …

Learning To Trust The Podcaster You Are Right Now [S3E45]

October 8th, 2020


There are a lot of unknowns when it comes to podcasting. Without getting too metaphorical, we swim in a sea of uncertainty as we navigate these podcasting waters. I battle the uncertainty that surrounds every decision …

Simply Making The Podcast You Want & Your Audience Needs [S3E44]

October 7th, 2020


Complexity creep happens. Especially in creative endeavors like podcasting where we have at best a set of guidelines and maybe a roadmap, but not a …

Milking Your Podcast's Popularity For All It’s Worth [S3E43]

October 6th, 2020


People - listeners - are attracted to popular podcasts. Other people - podcasters like us - do very little to promote the popularity of the podcast …

A Simple Trick To Power Through More Podcasts In Less Time [S3E42]

October 1st, 2020


You need exposure to inspiring podcast content if you want to make an inspiring podcast of your own. But none of us have an abundance of time, so how do we do that?

I have a technique that lets me be an active consumer …

Tracking Podcast Downloads Is Worthless To Everyone [S3E41]

September 30th, 2020


I’m aware that most podcast advertising inventory today is priced and purchased based on the number of downloads an episode is projected to receive. …

Boost Your Podcast Monetization With A Business Manager [S3E40]

September 29th, 2020


We don’t often hear stories from the business managers of podcasts, because they don’t have the sexiest of jobs. But it’s not an exaggeration to say they have some of the most important jobs. For example: ensuring the …

Podcasting A Hot Take Without Coming Off Like A Jerk [S3E39]

September 28th, 2020


Given the state of our current divisions, podcasters don’t have to look too hard to find controversial topics to cover on an episode. And given what podcasters know about presenting topics to their audiences from behind …

The Benefits To Podcasting When You're Less Critical More Often [S3E38]

September 23rd, 2020


I am a harsh critic. And I have no poker face, so you can clearly tell, either by sight or by sound, when I'm being critical. At least I used to be that way. I’m trying to be better.

Specifically, I'm trying to be less …

The Healthy Way To Deal With Doubts About Your Podcast [S3E37]

September 22nd, 2020


Doubts and suspicions about the content we make for public consumption are normal. We all have them. Even the most successful podcasters in the world …

We The People Are Changing Podcasting For The Better [S3E36]

September 21st, 2020


It should come as a surprise to no one that the media we consume is polluted by misinformation and disinformation. Podcasting is part of that media …

Are Podcasters To Blame For Podcasting’s Slow Growth? [S3E35]

September 17th, 2020


Have you heard that Amazon Music now includes podcasts? Not knowing that means you somehow missed not only the news but also the email Amazon Music sent directly to you and every other podcast manager of the ~1,400,000 …

Uncovering The Tension Between Fast & Slow Podcasting Processes [S3E34]

September 16th, 2020


Abe Lincoln said that if he had six hours to chop down a tree, he'd spend the first four sharpening his ax. The quote’s apocryphal nature isn’t …

Podcasting Through Rose-Colored Glasses & Bunny Ears [S3E33]

September 15th, 2020


I’ve applied lots of filters to this audio. But if you’re able to detect the filters I applied to the audio, it means I did a bad job of applying …

That's Not A Podcasting Mistake - It's A Feature! [S3E32]

September 10th, 2020


Not all mistakes made in the process of making a podcast are bad things. Sometimes, these inadvertent errors can be a gift. To help illustrate that, I’ve chosen 10 completely random examples of probable mistakes that …

The Importance Of The Unimportant Parts Of Podcasting [S3E31]

September 9th, 2020


You want your podcast to be successful, don’t you? You want it to grow, don’t you? You want your episodes to reach as many people as they can, don’t …

Coping Strategies For Podcasters Who Don't Like Change [S3E30]

September 8th, 2020


Remember the flood of new ideas and innovation that came just after the 2008 recession? Well, podcasters; get ready for 2021. I fully expect a …

Having The Stones To Take A Temporary Break From My Podcast [S3E29 Bonus]

August 31st, 2020


Hello and welcome to a bonus episode of Podcast Pontifications with me, Evo Terra. “Uh oh. A bonus episode means bad news, right?” Well… yes. But only temporary bad news. And here it is:

I'm taking a temporary medical …

The Case For Non-Hippie Meditating Over Your Podcast [S3E29]

August 27th, 2020


It's not great to constantly obsess about your podcast. Nor is it great to have it completely out of your mind until the very last second. Those who occupy the middle of the spectrum probably have a more healthy …

Does Your Podcast Need A Tune-Up Or A Tone-Up? [S3E28]

August 26th, 2020


Yes, both content and context are important aspects of your podcast. But it’s the tone of your show that acts as the delivery-device that translates the sounds (and sights) to thoughts, ideas, and feelings inside your …

Your Podcast Doesn't Suck, It Just Needs Un-Stuck [S3E27]

August 25th, 2020


All podcasters get stuck. If you've not experienced being stuck; You must be new. Because on a long enough timescale, all podcasters get stuck.

Creatives from many disciplines have learned that sometimes the trick to …

Sir, This Is Not A Wendy's Podcast... And That's OK [S3E26]

August 24th, 2020


Fast-food giant Wendy's has a podcast, and it’s not particularly good. At least not as we’ve defined what companies are supposed to do with …

Do You Have The Time To Monetize Your Podcast? [S3E25]

August 19th, 2020


According to conventional wisdom, 5,000 downloads the minimum threshold that ad rep firms want to see before they’ll consider adding a podcast. I …

Re-Humanize Your Podcast Before It's Too Late [S3E24]

August 18th, 2020


Reading a Wikipedia entry is oftentimes incredibly boring. And that’s by design. As a repository of knowledge, it’s important to Wikipedia that they maintain a neutral point of view. But few people read Wikipedia for …

Podcasting With A Voice That Could Peel Paint [S3E23]

August 17th, 2020


I really hate the catchphrase, “I have a face for radio!” I'm clearly a fan of self-deprecation, but there’s so much assumption wrapped up in that statement that it really irritates me.  

Think about the last movie or TV …

A Little Thinking On Big Podcast Stats [S3E22]

August 13th, 2020


One of the things I lament most about podcasting is our lack of a common language around stats and performance. 

For the better part of 15 years now, Apple Podcasts (was: iTunes) has been the biggest app used to download …

Saying No To Podcasting Jobs & Yes To Podcaster Relationships [S3E20]

August 11th, 2020


You’ve developed some valuable podcasting skills that others - individuals or companies - might be willing to pay for. And they might as well pay you, right? 

But that’s not the only way to work. You can, if you choose, …

Surviving The Balkanization Of Podcasting [S3E19]

August 10th, 2020


You’ve likely heard the news the administration of these United States is putting the squeeze on Tencent, a company from China that runs or has an interest in the social apps TikTok and WeChat. I don’t know what …

Podcasting Conversations Worth Fighting Over [S3E18]

August 6th, 2020


I had three difficult conversations yesterday. With each, I knew what I was getting into, so I had a little time to prepare. Before the fight gets …

Getting The Podcasting Band Back Together Again [S3E17]

August 4th, 2020


Podcasting and co-working is on my mind once again. Yes, in the middle of a pandemic where getting together in close proximity is a terrible idea. Noted. But there’s a huge supply of commercial real estate driving down …

Correcting Your Authentic Podcasting Voice [S3E16]

August 3rd, 2020


Human’s climb up the evolutionary lateral ladder may have given us the twinkling lights of the heavens, but we still don't want people to see us …

Confronting Your Podcast's Avatar From The Inside [S3E15]

July 30th, 2020


Think about the two audiences your podcast serves: Your avatar (a stand-in for your larger audience) and you, the creator.

Troubles arise when we see those two audiences as distinctly different from each other, each with …

How Do Podcasters Recapture The Ones That Got Away? [S3E14]

July 29th, 2020


A note of caution before we begin: This was not the topic I had planned to cover on today’s episode. But my brain went on a tangent 15 minutes before …

Are Video Podcasts Back From The Dead? [S3E13]

July 28th, 2020


Podcasting and video were never a perfect fit. Video podcasting been tried and mostly failed for years. Some audio producers who pre-date podcasting -- radio personalities -- have had accompanying video programs for …

Solving Podcasting's Linear Listening Problem [S3E12]

July 27th, 2020


Thanks to an episode of Desert Oracle  I discovered an Arizona-based band called Giant Sand. After making a list of all the people I wanted to yell out for not introducing me to this band when I first arrived in Arizona …

Fighting Against The Hateful Side Of Podcasting [S3E11]

July 22nd, 2020


Call me being too woke, P.C., a social justice warrior, a part of cancel culture, or whatever you like. But I think it’s high time we podcasters …

Podcasting For Goodness' Sake [S3E10]

July 21st, 2020


How do you justify working with a charity who needs your valuable podcasting skills…  but can’t pay you the rate that you deserve?

I firmly believe …

The End of Podcasting's Direct-Relationship Model Is In Sight [S3E9]

July 20th, 2020


Spotify and Pandora are coming to podcasting with more than just bags of money. They're coming with teams of data scientists and fiduciary responsibility to make money. That's going to upset the Apple cart.

For 16 years, …

The Inevitable Dismantling Of Podcast Directories [S3E8]

July 16th, 2020


A trend towards disintermediation in podcasting has been quietly developing for years. It leaves me wondering when, not if, the big apps, namely Apple Podcasts, Spotify, Pandora, and Google Podcasts, will …

The Future of Closed Captions May Look Like Podcast Karaoke [S3E7]

July 15th, 2020


Jones v Gimlet could be a landmark case and possibly a turning point for the disability community’s long-standing struggles for acceptance in …

Improving Your Podcast's Acquired Taste [S3E6]

July 14th, 2020


“There is no such thing as selling out; only the chance of selling out top cheaply.” That's a quote I first heard from Dave Slusher, one of the original OG podcasters with the Evil Genius Chronicles

Acquisitions and …

Is Pandora Stitchering A Sirius Podcasting Strategy? [S3E5]

July 13th, 2020


MarketWatch tells us SiriusXM (which means Pandora) is going to spend $265 million in cash to buy E. W. Scripps (which means Stitcher). Pandora will kick in up to $60 million of additional payments if Stitcher can …

It's Time To Address Podcasting's Facebook Problem [S3E4]

July 9th, 2020


We podcasters have come to rely quite heavily on Facebook. From podcaster-ran support groups to the ability to quickly build a Facebook community for the listeners of your podcast to the comment sections on our websites …

Restructuring Your Podcast To Be Advertising-Friendly [S3E3]

July 8th, 2020


My thinking on advertising in the podcasting space is shifting. In the last few days, I’ve landed two ad deals for two clients, and one other client somehow found six different advertisers. Which means we need a …

Is Podcast Listening Too Big Of An Ask? [S3E2]

July 7th, 2020


Humans tend to seek out digital content in one (or more) of three ways:

1. They trust a trusted source: People are happy to let others do the sorting for them, so long as those doing the sorting are trustworthy. The …

How You Can Exploit Podcasting's No-Code Future [S3E1]

July 6th, 2020


There’s more to podcasting -- much more -- than editing an audio waveform. Yet the ability to manipulate an audio file remains one of the biggest …

Season Three Starts Now!

July 5th, 2020


What can you expect from Season Three of Podcast Pontifications with me, Evo Terra? The format is strikingly familiar to Seasons One and Two. Each episode is a short-form, deep-dive into a single topic of importance to …

It's The Institutionalized Racism, Stupid. [Episode 311]

June 3rd, 2020


As a white man pushing 52 years, I have a statement to make:

I am the beneficiary of institutionalized, systemic racism in this country, and I have benefited greatly from white supremacy.

It’s time for me to own that. And …

What To Do During Your Podcast's Season Break [Episode 310]

May 12th, 2020


I am a huge fan of breaking your podcasting efforts into seasons. And to be clear, I’m also a fan of taking long breaks between seasons. Not all of my fellow podcasting pundits agree. Many adopt the position that …

Eye Can't Hear You: A Podcasting Paradigm Shift [Episode 309]

May 11th, 2020


Desktop consumption of podcast episodes is growing for the first time in… forever? Thanks to COVID-19 and the forced lockdown we’re are all having to deal with, we’re seeing people shift to consuming podcasts right on …

Feeling Conflicted About Podcasting Conferences [Episode 308]

May 7th, 2020


Many podcasters woke to an email this morning from a large podcasting conference stating that this year’s event had been pushed back by a couple of months. A few days ago, another large podcasting conference sent out an …

Putting The Simple Back In Podcast RSS Feeds [Episode 307]

May 6th, 2020


It’s not an overstatement to say podcasting would not exist without RSS feeds. But their magic and power is mostly seen by listeners for current and …

Busting The Myth Of Podcast Exceptionalism [Episode 306]

May 5th, 2020


It’s getting easier every day to make a podcast. Yet the act is shrouded in a sea of exceptionalism. Not from the general public or a pool of …

Podcast Episode Management For Tomorrow

May 4th, 2020


Today, podcast subscribers only have two options when it comes to consuming available episodes: start from the most recent episode and work backward, or start from the very first episode and work forward.

Neither of …

Should You Join Or Form A Podcast Network? [Episode 304]

April 30th, 2020


I’m diving into this topic at the suggestion of a Podcast Pontifications listener, Arnie Chapman. He's the host of The Football History Dude podcast. He responded to my call for lockdown stories (Yes, I want your story …

Today's Podcasting Innovations Will Impact Your Show Tomorrow [Episode 303]

April 29th, 2020


The recent entrants into the pod-tech space are just a harbinger of what’s to come. The world is on lockdown. The economy is in the toilet. Lots of …

It’s Curious More Podcasters Aren't More Curious [Episode 302]

April 28th, 2020


More people than ever before are deciding to launch their own podcasts. That takes a certain amount of curiosity to get started. What is it about podcasting that takes that curiosity away?

With newness comes a healthy …

Podcast Success Metrics For Tomorrow [Episode 301]

April 27th, 2020


You want your show to be successful. I want my podcast to be successful. And of course, I want all of my clients’ podcasts to be successful. But how …

European Podcasters Adapt To Life Under Lockdown [Episode 300]

April 23rd, 2020


My body has clearly had enough of this locked-down reality. It’s behaving very strangely and I’ll share that with you in just a moment. But first I want to share a couple of stories from European podcasters (well, …

Lean Into Your Love-Hate Relationship With Your Podcast [Episode 299]

April 22nd, 2020


What part of your podcast do you love the most? What part of your podcast do you like the least? 

Once you have the answers, it’s natural to assume the easy position of eliminating or reducing the thing you don’t like as …

3 Things To Master Before Promoting Your Podcast [Episode 298]

April 21st, 2020


Every time someone requests a proposal from my firm to help promote and or market their podcast, I always politely decline.

I turn down those jobs …

Podcasting: Genre-Defining Or Mired In Medium?

April 20th, 2020


Is comedy a genre? Is podcasting a genre?

I get that comedy is the underlying thread that ties standup comedians to comedic actors in movies. It’s the common thread that ties together the writing room of a sitcom as well …

Podcasters Report A Mixed Pandemic Performance [Episode 296]

April 16th, 2020


Today you’ll hear from three podcasters on the front line of the pandemic:

Don't Panic And Pivot Your Podcast To Video During The Pandemic [Episode 295]

April 15th, 2020


The perennial topic and the existential crisis of making the pivot away from audio podcasting to favor video is back! Under these extenuating circumstances, there seems to be a perfect storm brewing, and much of is …

Stay Out Of Our Podcasting Lanes, Broadcasters! [Episode 294]

April 14th, 2020


Perhaps you’ve noticed the trend of broadcasters who no longer have access to their professional broadcast studios are producing …

Podcasting's Present Problems [Episode 293]

April 13th, 2020


There are some best practices in podcasting that haven’t changed a very long time. Many of them exist for very good reasons, ensuring that podcasts can be enjoyed by as many people as possible. The world doesn’t yet …

Coping With COVID19 In Podcast Land [Episode 292]

April 9th, 2020


If I come off a little weird and flippant, please forgive me. If you’ll recall from prior episodes or my various social postings, you’ll note that my wife and I have been experiencing intermittent, low-grade fevers for …

Podcast SEO is Hard. Is It Worth The Effort? [Episode 291]

April 8th, 2020


In the eyes of search engines, podcast content is just web content. And there are no special rules for podcast search engine optimization. Google …

Podcast Episode Planning For Hip-Shooters [Episode 290]

April 7th, 2020


For every successful show that uses the “no-planning” approach, there are hundreds of others that only entertain or provide value to those talking …

Busting The Myths of COPE and CORE For Podcasting [Episode 289]

April 6th, 2020


Lots of people struggle to grasp the difficulty of making all of the content necessary when we want out podcasts to be as great as they possibly can …

Podcasters Powering Through The Pandemic [Episode 288]

April 2nd, 2020


One of the things I'd like to do with my show is to do the occasional check-in with you, the working podcaster, trying your best to survive under conditions forced upon us by a stupid virus. And vice versa. I’ll start, …

Ethical Dilemmas Of Working Podcasters [Episode 287]

April 1st, 2020


We working podcasters have a responsibility to the people who listen to our shows. We have responsibilities when we choose to lend our voices beyond our podcast. And for those of us who help produce podcast content for …

April Is Podcast Experiment Month [Episode 286]

March 31st, 2020


In an effort to “lemonade” our current global situation, I’m declaring April 2020 as Podcast Experimentation Month. No, there’s no “official” proclamation from anyone other than me. But someone has to be first, right?

Podcasting From A Place Of Abundance [Episode 285]

March 30th, 2020


Today, I want to get into the topic of an abundance mindest vs a scarcity mindset. It's partly a scarcity mindset that got us into this trouble. For the purposes of this article, we’ll let abundance mean a situation …

Pandemic Parley For Podcasters [Episode 284]

March 26th, 2020


The novel coronavirus pandemic either has or will hit all podcasters. And the impact will be unevenly distributed, affecting some more than others. 

I want to hear your stories of how it’s impacting you and your …

Reaching Beyond The Pod For Human Connection [Episode 283]

March 25th, 2020


Yesterday I went outside on my tiny little patio and smoked a pipe with 20 other people. Earlier in the week, my friend Rachel wrote dozens of people tiny poems using a tiny typewriter. And last night, my friend Addy

Everything Has Changed. Why Hasn't Your Podcast? [Episode 282]

March 24th, 2020


According to studies by Voxnest and Podtrac, podcast consumption does not seem to be decreasing. Hooray!

But don’t get too comfy. Combined with yesterday’s news, it means that listeners are shifting away from many shows, …

Why Podcast Listening Won't Ever Return To Normal [Episode 281]

March 23rd, 2020


Listenership is down across the board in podcasting. Your listener's routines have been disrupted. In a big way. Some much worse than others, obviously. But rest assured that just about every listener you have is having …

Dealing With Decimated Downloads [Episode 280]

March 19th, 2020


What do you do in a situation where you notice that your podcast downloads have dropped by 10%? (That's what decimated really means, by the way. 1 in 10.) If you notice that has happened to your show… what do you do? …

Disassembling Your Podcast Media Stack [Episode 279]

March 18th, 2020


Podcasters often fail to understand the fundamental difference between using media for distribution or promotional purposes versus using media for content creation purposes. 

How strategic are you with …

Make The Most Of Podcast Bonus Episodes [Episode 278]

March 17th, 2020


Today’s focus will a broader conversation that features some creative ways podcasters can make better use of bonus episodes. 

This is a tough thing for a lot of podcasters to wrap their head around. They're thinking -- …

Should You Produce An Episode About COVID19 (Or The Next Crisis)? [Episode 276]

March 16th, 2020


Many podcasters are struggling with that same decision:  Should you say something to your audience acknowledging the reality of the pandemic?

On one …

Yes, Indie Podcasters Can Compete... And Win! [Episode 276]

March 12th, 2020


Big media companies have piles of cash to throw at awareness campaigns, grab the best and most recognizable names in the world, and hire gigantic teams of a dozen or more talented people to work on a single episode.

And …

Your Podcast Is #1. Now What? [Episode 275]

March 11th, 2020


I’ve been fortunate enough to have some of my content (or my clients’ content) ranked number one for a highly desirable term. It’s great to see traffic come flooding in, For a while. For an all-too-short amount of time. …

Growing Your Podcast By Solving Someone's Pain [Episode 274]

March 10th, 2020


Every podcaster I know (including this guy) wants to grow their show. It doesn't matter if they run a gigantic show with hundreds of thousands of listeners; they want to grow their audience. It doesn't matter if they're …

Balancing Skepticism & Support At A Podcast Conference [Episode 273]

March 9th, 2020


Yes, I think you, as a working podcaster, should attend a podcast conference if you can find the budget for it. The chance to build connections …

The Primary Politics of Podcasting [Episode 272]

March 4th, 2020


This is not about politics. This is about learning lessons from the current frenzy that dominates the news here in America and abroad. Yes, I’m …

Knives Out! Podcast Fiction Vs The World [Episode 271]

March 3rd, 2020


Podcast fiction is probably my favorite genre. If you're thinking today’s podcast fiction is simply a resurgence of audio drama 1930s radio, you have the wrong assumption. While podcast fiction certainly can replicate …

Podcasting's Hollowed-Out Middle Class [Episode 270]

March 2nd, 2020


Podcasting has some really good benchmarking statistics. But what we (or at least I) really need to see is a distribution chart that shows clusters of podcasts by audience size.

We don't have that distribution chart in …

Podcasting Through The COVID-19 Crisis [Episode 269]

February 27th, 2020


So today I’m going to think through how COVID-19 could impact podcasting and the lives of podcasters. I’m not a doctor, so we won’t be talking …

Paywalls, Podcasting, and Prejudice [Episode 268]

February 26th, 2020


The decision to put content -- popular content -- behind a paywall is always an agonizing choice for any decent person. Podcasters included. 

It’s not …

Dealing With The Skeletons In Your Podcasting Closet [Episode 267]

February 25th, 2020


Episodic podcasts don’t require the listener to back up to the beginning to get caught up. The most recent episode is sufficient, and even someone does take an immediate shine to your content, they might go back and …

Mid-Level Podcasters' Biggest Mistake: Complacency [Episode 266]

February 24th, 2020


Hang around with enough podcasters who've been at it for a while and you’ll eventually hear many of them ask the same question: “I don't know if my …

Hitting The Limits Of Low-Cost Podcast Hosting [Episode 265]

February 20th, 2020


The promise most low-cost podcast media hosting providers make with you is for “unmetered” bandwidth. It doesn't matter how big your show gets, they say. They’ve got the bandwidth taken care of, and your monthly bill …

Is Selling Ads On Your Podcast Worth A Dime? [Episode 264]

February 19th, 2020


Last week at Podcast Movement Evolutions 2020, I paid a lot of attention to the conversations regarding podcast advertising as a business model. …

The Podcast Academy: Podcasting's Usurper or Savior? [Episode 263]

February 18th, 2020


When The Podcast Academy was announced last week, the reactions were split. One side was excited to see a solid and amazing professional awards …

Your New Podcasting Strategy: Viability-First [Episode 262]

February 17th, 2020


If Podcast Movement Evolutions 2020 had a theme, it was this: commercial viability is podcasting’s new brass ring. 

Commercial viability means that …

Podcast Subscriber Tracking Is Pointless [Episode 261]

February 11th, 2020


Last week a new service launched (not important enough to name or link) that lets anybody see how many subscribers any podcast has. When the buzz hit, many podcasters who checked their own show reported that the public …

Turning SEO for Podcasts On Its Head [Episode 260]

February 10th, 2020


Everything you think you know about podcasting and SEO is backward. Once you get it in the right order, you will have a much better approach to SEO and your podcast. 

Here's what I mean by a backward understanding of …

Podcasting Your Way Through The Coming Recession [Episode 259]

January 30th, 2020


I podcasted my way right through the 2008 financial crisis. But don't think that I'm some sort of financial genius. I'm also the moron who bought a …

Harder Podcasting Makes Podcasting Better [Episode 258]

January 29th, 2020


It's pretty easy to make a podcast. And getting easier by the minute. Not necessarily better, but it’s a lot easier to make a podcast now than it was just a few years ago. 

With that easiness comes a false sense of …

Planning For Better Podcasting [Episode 257]

January 28th, 2020


There are four levels of podcast planning I want you to think about, and I particularly want you to think of them in sequence so you can see how they …

Better Podcasting By Living Up To The Hype [Episode 256]

January 27th, 2020


Word of mouth not only comes with a recommendation of what you should listen to but why you should listen.

It helps to think about other media content …

No Pain No Gain Podcast Workout [Episode 255]

January 23rd, 2020


The gym or fitness center is a great metaphor for podcasting.

The building itself and all of the equipment inside represent the tools and services we …

It's 2020: Is It Easy To Make A Good Podcast Yet? [Episode 254]

January 22nd, 2020


t's a lot easier to record a podcast today than it was 10 years ago. It's a lot easier to post a podcast episode today than it was when I started in 2004. It's a lot easier to manage your RSS feeds. More podcasters are …

Pitching Your Podcast To Passive People [Episode 253]

January 21st, 2020


Clients often ask me how they can promote their show to gain more listeners. Not that I’m surprised. That same question is still asked by people who've been podcasting for nearly 16 years.

Clearly, some have cracked the …

Podcasting In The Zone (Without Zoning Out) [Episode 252]

January 20th, 2020


I sometimes wish podcasting were as simple as sitting down in front of a microphone and talking (and I certainly try to make it that simple for my clients). But you and I know that there's a lot more to podcasting than …

Unmeasurable Metrics: Tracking Intangibles [Episode 251]

January 16th, 2020


The intangible benefits you get from your podcast are likely the most important evidence of your success as a podcaster.

I can take this fairly complex topic and make it more simple to understand by talking about two …

How To Do More In Podcasting Without Doing More Podcasting [Episode 250]

January 15th, 2020


We live in a world of seemingly non-stop podcast conferences. A flurry of thought-provoking articles about podcasting. Online courses and services for podcasters are coming out on a continual basis.

So it’s quite natural …

Leaning Into Radio's Podcasting Push [Episode 249]

January 9th, 2020


It’s no surprise that big radio companies like CBS and iHeart have been spending lots of on-air time telling their listeners over-the-airwaves that they can also listen to their favorite radio programs or voices as …

An End To Podcast App Agnosticism & Apathy [Episode 248]

January 8th, 2020


For the better part of 15 years, I’ve had the attitude that I really don't care what app someone uses to listen, because all podcast apps do basically the same stuff. As you listen to podcasts these days, you’ll often …

Surviving The Podcast Privacy Wars [Episode 247]

January 7th, 2020


As working podcasters, we can no longer ignore privacy issues.

But as a working podcaster. You're probably not a technologist or a lawyer, so you …

Did Your Podcast Grow In 2019? [Episode 246]

January 6th, 2020


What do we actually track to indicate growth of a podcast? 

  • We can't really track subscribers. At least not easily. 
  • The new wave of podcast listeners …

The End Of Painful Podcasting On Smart Speakers [Episode 245G]

January 2nd, 2020


At first blush, Smart Speakers seem like the perfect companion to podcasters. I mean, they’re smart, right? Well… not so much in practice. And if you haven’t yet tried to listen to your favorite podcast on that fancy …

Perfecting your Podcast's PR Pitch [Episode 245F]

December 31st, 2019


Believe it or not, there are some things I suck at. Taking a vacation isn’t one, but one is writing a press kit. I’m just terrible at it! That’s why I’ve invited Skye Pillsbury, a journalist with PR chops, to tell you …

Simpler Podcasting As A Survival Technique [Episode 245E]

December 30th, 2019


I’m a big fan of keeping podcasting simple. That word is in the name of my podcast consultancy, after all: Simpler Media Productions. Truth be told, …

Share Your Work To Make A Better Podcast [Episode 245D]

December 19th, 2019


Almost by definition, podcasters have to be good at sharing. I mean, that's kind of the point. Just like I'm sharing my show with Ma'ayan Plaut. She's RadioPublic’s podcast librarian (of all crazy job titles) and she …

Keeping Your Show Relevant Is All Relative [Episode 245C]

December 16th, 2019


Today’s topic is relevancy, and the conversation is led by Mark Asquith. Not only does Mark host his own PAP (podcast about podcasting) called the Podcast Success Academy, but he’s the CEO and co-founder of the UK-based …

The Press, Your Podcast, And All Of Podcasting [Episode 245B]

December 11th, 2019


Today, we’re going to have a conversation about the press and the relationship it has with podcasting. It’s led by guest-host Elena Fernández Collins

There Is No Competition For You To Bury [Episode 245A]

December 3rd, 2019


Guest host: Dave Jackson from the School of Podcasting

For all the similarities podcasting shares with radio, there are just as many ways in which …

Social Scrubbing For A Pristine Podcast [Episode 245]

October 31st, 2019


Social media is a powerful tool. We, as podcasters and as listeners, use social media quite a lot. I often find myself turning to social when I want …

Driving Downloads From Drive-Bys [Episode 244]

October 30th, 2019


Today I’m turning my (and hopefully your) attention to your website in an effort to make sure that you’re maximizing your podcast’s exposure to your …

Sharing Sharable Info In Show Notes For Your Podcast [Episode 243]

October 29th, 2019


Today, I'm going to walk you through something very simple that you probably think you're doing right… but it’s highly likely that you might not be. Good news: This is an easy fix!

I’m talking about “show notes”, a term …

What Podcasters Can Learn From Tennis Players [Episode 242]

October 24th, 2019


It’s all about cozying up to people this week: The big aggregators, the keepers of the data, or the people who might provide you a way to earn serious money for your next show. Today, I want to talk about another class …

How To Make A Podcast Worth Paying For [Episode 241]

October 23rd, 2019


This week, I’m talking about cozying up to various places and players to make your next podcast better this week. I’ve already covered why it’s smart to get closer to the big dogs in podcast distribution and how big …

The Future of Podcasting Will Be Driven By Data [Episode 240]

October 22nd, 2019


This morning, I was reading an article about new “virtual restaurants” that are booming thanks to data. Though calling them “restaurants” is a stretch, as these establishments have no place for people to dine-in or even …

Tilting At Podcasting's Apple-Shaped Windmill [Episode 239]

October 21st, 2019


A couple of years ago, I penned an article on Medium called Your Hatred of Apple Podcasts Isn't Helping

Here’s one thing that hasn’t changed since …

Podcasting: Precursor To Publishing Pizzazz [Episode 238]

October 17th, 2019


This week’s miniseries has been about leveraging your podcasting chops to make something that isn’t a podcast. We’ve covered:

From Podcast Listeners to Podcast Learners [Episode 237]

October 16th, 2019


This week, I’m talking about things you can do with your podcast that clearly are not podcasting. So far we've talked about hosting live events and putting out an excellent newsletter. Today, I want to shine a light on …

How A Newsletter Can Catch Your Podcast's Overflow [Episode 236]

October 15th, 2019


Today, I’m making the case why you need a newsletter for your podcast. Email is a fine distribution mechanism for special announcements and promotions. 

But there’s the utilitarian aspect of emailing, and then there’s …

How Bob Ross Ruined Live Podcasting [Episode 235]

October 14th, 2019


I’m convinced that most podcasters are picturing Bob Ross in their head as they plan out their own live podcasting event. But no one wants that.

First, you’re not Bob Ross. And second, the final painting isn’t what was …

Breaking for SiglerFest2K19 [Bonus]

October 7th, 2019


I'm taking this week off, so that means no new episodes all this week.

Sorry. If you're looking for someone to blame, you could try Scott Sigler.  …

If All The World's A Stage, I Want Better Podcasting [Episode 234]

October 3rd, 2019


While it's a stretch to lump public speakers in the same miniseries where I talk about TV, radio, and print encroaching on podcasting (and vice versa), it fits well enough for me.

Since the beginning of our species, …

Stop The Presses! Print Plies Podcasting Prowess [Episode 233]

October 2nd, 2019


Of all the old media channels, newspapers make the least sense as the one to find the most success with podcasting. Yet newspapers are winning the …

Who Birthed Who? Radio & Podcasting For The Future [Episode 232]

October 1st, 2019


Many people have been predicting that podcasting would be the death-blow for radio. Heck, I bet if you dug back in the archives of shows I was on 15 …

Podcasting is Better Than TV. Film At 11. [Episode 231]

September 30th, 2019


Spotify is spending money trying to convert TV watchers to podcast listeners. It’s an interesting ploy that’s going to be an uphill battle, but there are implications for working podcasters like you.

Directionally …

Are Podcast Apps Part Of Podcasting's Problems? [Episode 230]

September 26th, 2019


We podcasters are at a disadvantage when it comes to listening apps. We can't control which apps our listeners use to consume our content.

Here’s the …

Angling for Titles That Are More Than Just The Topic [Episode 229]

September 25th, 2019


Every piece of web content -- and the episodes of your podcast are web content -- needs a title that is descriptive and interesting enough to get …

Less Old White Men In Podcasting's Future [Episode 228]

September 24th, 2019


For the culmination of my 10-part future predictions of podcasting that were first made in the inaugural print edition of the Podcast Business …

Podcasting Spins Off Something Brand New [Episode 227]

September 23rd, 2019


For episode nine of my 10-part miniseries on the future of podcasting (1, 2, 3, 4, 5, 6, 7, & 8), I ponder the spinoffs that will be a natural …

Betting On Bits For Better Podcasting [Episode 226]

September 19th, 2019


How will automation change podcasting in the future? That’s the topic of this, the 8th edition of my 10 part miniseries on the future of podcasting. (

Surviving The Cold War Of Podcast Advertising [Episode 225]

September 18th, 2019


We look advertising square in the face on the 7th edition of this 10-part miniseries on the future of podcasting. (1, 2, 3, 4, 5, & 6)

Digital …

A Future Reckoning For The Podcast Ad Bubble [Episode 224]

September 17th, 2019


The pending popping of the podcast ad bubble is the topic on part six of my 10-part miniseries on the future of podcasting. (1, 2, 3, 4, & 5)

Solving Future Podcast Discovery Problems [Episode 223]

September 16th, 2019


Podcasting’s perceived “discovery problem” is the topic for part 5 of my future-of-podcasting mini-series. (1, 2, 3, & 4)

I say “perceived” because podcasting per se doesn't have a discovery problem. People who claim …

Exploring Podcasting's Cost-Free Future [Episode 222]

September 12th, 2019


The future of free podcast hosting is part 4 of my future of podcasting miniseries. (Pts 1, 2, & 3)

In the future, free hosting for podcast media files will be a viable option. I base that prediction on one deciding …

Frenzy or Famine: The Future of RSS in Podcasting [Episode 221]

September 11th, 2019


The future of RSS feeds is part three of my 10-part miniseries on the future of podcasting. [Part 1, 2]

RSS feeds power the backbone of distribution. Barring a few minor namespace additions, they haven’t changed much in …

Mitigating Future Threats To Hobbyist Podcasting [Episode 220]

September 10th, 2019


(This is part two of a 10-part miniseries made up of my predictions of the future of podcasting.)

Premium Podcasting Will Soon Dominate The Short Head [Episode 219]

September 9th, 2019


This is the first part of a 10-part miniseries where I will share some predictions I have for the future of podcasting. Let’s start with a bang:

In the future, the shows that get the majority of attention and therefore …

Let Your Podcast Live Where Your Audience Lives [Episode 217]

September 4th, 2019


Today I'm continuing the conversation inspired by Tom Webster's excellent article entitled Three Ways to Survive Podcasting’s Existential Crisis. …

Be Where Today's Podcast Listeners Expect You To Be [Episode 216]

September 3rd, 2019


The impetus for this week’s series is an article recently published by Tom Webster, Senior Vice President of Edison Research, entitled Three Ways to Survive Podcasting’s Existential Crisis. And you know what a big fan …

One Week Break - Aug 26, 2019

August 26th, 2019


As much as I don't want to disappoint you, I really need back the three hours each day that this show takes. All is good on my end, but I need to put my head down and focus on my business.

Here's a taste of what's going …

How To Make Accessible Podcast Audio In 5 Easy Steps [Episode 215]

August 22nd, 2019


In this episode, I (finally) stop espousing theory and give you the exact audio engineering steps you should follow to make amazing sounding and …

Make An Accessible Podcast With The Right Equipment & Environment [Episode 214]

August 21st, 2019


Equipment and the environment where those tools are deployed have massive implications on your ability to make that podcast episode accessible.

Captioning Your Podcast With A Transcript For Those With Hearing Loss [Episode 213]

August 20th, 2019


If you care nothing about accessibility and take only one thing from this episode, please let it be that shitty transcripts will not help your website’s SEO.

Transcripts of podcast episodes are an accessibility feature, …

Hearing Loss, Accessibility, and Your Podcast [Episode 212]

August 19th, 2019


Why am I pumped about making podcasts accessible for those of us with hearing loss? (Hint: it’s the word “us” in that sentence.)

This may come as a shock, but people with hearing loss listen to podcasts. Or rather, we …

Podcasting's Two-and-a-Half-Men Problem [Episode 211 Bonus E]

August 18th, 2019


"What? A Friday and a Saturday show, Evo?"

Don't worry. I'm not making a habit out of this. It's just that you people keep going to and demanding more. So... thanks!

With the sounds of the …

Podcast Movement 2019 - Making Friends Will Make Podcasting Better [Episode 211D]

August 17th, 2019


Podcast Movement 2019 Day Four:

Yes, it's a special Friday episode! You can thank the fine folks who went to and... bought …

Podcast Movement 2019 - A Little Hoarse & A Lot Of Awesome [Episode 211 Bonus C]

August 16th, 2019


Podcast Movement 2019 Day Three:

You still have one day to meet me for coffee, lunch, breakfast, or whatever! Hit me on Twitter or send me an email. Let's get together this Podcast Movement!

Even though my voice crapped …

Podcast Movement 2019 - As It Turns Out, I Don't Know Everything [Episode 211 Bonus B]

August 15th, 2019


Podcast Movement 2019 Day Two:

My offer to meet you for coffee, lunch, breakfast, or whatever still stands! Hit me on Twitter or send me an email. Let's get together this Podcast Movement!

My approach today was simple: …

Podcast Movement 2019 - This Changes Everything [Episode 211 Bonus A]

August 14th, 2019


Podcast Movement 2019 Day One:

Yes, I want to meet you for coffee, lunch, breakfast... whatever! Hit me on Twitter or send me an email. Let's get together this Podcast Movement!

Today I walked the vendor exhibition …

What To Expect From Podcast Movement 2019 [Episode 211]

August 12th, 2019


In a couple of hours, I fly out to Orlando Florida to attend Podcast Movement 2019. I was a keynote speaker at the first-ever Podcast Movement back in 2014, so I'm excited to see how the event -- the very large event -- …

Advancing Podcasting At Big Events - On Stage Or In The Audience [Episode 210]

August 8th, 2019


For the final episode of the miniseries, I’m turning your focus to podcasting events and enlisting you in the cause of Advancing Podcasting.

It's worth revisiting the tenets of Advancing Podcasting to help illustrate why …

Becoming THE Local Podcast Advocate [Episode 209]

August 7th, 2019


Today, we're going local with your own influence as you strive to make all of podcasting better. Why not go to the larger online communities? One reason: Going local means you can become the big podcasting fish in the …

How To Be A Not-So-Pushy Podcast Pusher [Episode 208]

August 6th, 2019


Today the focus in on you as an advocate for podcasting made better, spreading the good news of better podcasts to friends, co-workers, and people you meet in the course of your day. But not in a pushy or …

Guiding & Mentoring Junior Podcasters With Honesty & Expertise [Episode 207]

August 5th, 2019


Today, I want to focus on your relationship with people who have been podcasting for less time than you.

I think, as a working podcaster who also wants to help make podcasting better for the rest of the world, helping …

Age & Treachery vs Youth & Skill In Podcasting [Episode 206]

August 1st, 2019


Part 4: How long does it take to actually get better at podcasting so you can call yourself an expert? We’ll cover that today. But ICYMI:

The Long & Short Of Better Podcast Episodes [Episode 205]

July 31st, 2019


I’ll answer the question “how long should a podcast episode be?”, but only from the perspective of making a better podcast. 

You should never try to …

How Long Does It Take To Make A Better Podcast? [Episode 204]

July 30th, 2019


We’re investigating time in this four-part miniseries. Yesterday was all about your personal time-horizon. Today we're going to tackle the hard question that a lot of podcasters avoid: How much time does it take to make …

Expanding Your Podcasting Time-Horizon [Episode 203]

July 29th, 2019


If you make better use of time, it will get you on the track of making podcasting better. Today, we’ll focus on where you focus: Your own personal time-horizon.

Some podcasters have a super-short time-horizon, perhaps …

Getting Your Mind Right About Becoming A Podcasting Professional [Episode 202]

July 25th, 2019


Getting your mindset right and making a commitment to move from hobbyist podcaster to podcasting professional is key, but only after you:

Cultivate The Right Connections To Become A Professional Podcaster [Episode 201]

July 24th, 2019


The connections you need to cultivate is part three of my four-part miniseries on switching from amateur/hobbyist/just having fun with podcasting to …

Upgrading Your Ability To Become A Pro Podcaster [Episode 200]

July 23rd, 2019


Part two of a four-part miniseries. Did you miss the reality check on what turning pro actually means?

Today’s focus is on you, targeting the skills and abilities that got you where you are in podcasting today. Because …

Turning Pro In Podcasting: A Reality Check [Episode 199]

July 22nd, 2019


There’s more to being a professional podcaster than you probably think, especially if you think only the cream-of-the-crop are worthy of the title of “pro”.

My definition is simple: Pro = makes a paycheck. Just like …

Understanding Your Podcast's Most Important Growth Metric [Episode 198]

July 18th, 2019


If you really want your show to grow, the metric that matters is Conversion Rate. Before I get into it, here’s what you missed that you may want to …

Spying On Your Listeners Can Improve Your Podcast [Episode 197]

July 17th, 2019


Part 3 of the “metrics that matter for podcasters”, today’s episode is an in-depth look at Apple’s Podcast Analytics and how they can help you improve your podcast.

ICYMI, check out Monday’s episode about  obsessing over …

Can Social Stats Track Your Podcast’s Growth? [Episode 196]

July 16th, 2019


Social media sites treat audio content as a second-class citizen. Yet we podcasters are told we must engage with our audience socially. But… what if …

Overcoming Download Depression Syndrome [Episode 195]

July 15th, 2019


All this talk about “downloads” isn’t helping. Unless you’re paid per download (like some shows are via advertising), you should probably care less …

Appeasing The Fickle Podcast Listener [Episode 194]

July 11th, 2019


This episode will help make sure your show appeals to the 25% of people who listen to podcasts regularly. 

You'd think this would be easy, as I just …

Turning Happy Accidents Into A Podcast Audience [Episode 193]

July 10th, 2019


For all of podcasting’s greatness, it’s really hard for podcast content to be “stumbled upon”. But if you’re willing to make the investment, you can …

Convincing Your Contacts To Listen To Your Podcast [Episode 192]

July 9th, 2019


Turning to your contacts and other communication channels are some of the best ways to grow your podcast’s audience. However, it’s not as easy as …

Design Your Podcast for the 75% Who Don't Listen To Podcasts [Episode 191]

July 8th, 2019


What happens if your avatar is part of the 75% who have not yet picked up the habit of listening to podcasts? This episode gives some practical …

Season Two Starts... Now! [Trailer]

July 8th, 2019


Hello and welcome to the Second Season of Podcast Pontifications with me, Evo Terra.

If you missed the 190 episodes of season 1, don’t worry. There won’t be a quiz. And if you did catch them all, I have good news for …

Will Time Change Your Podcast? [Episode 190]

June 20th, 2019


An old boss once told me (and it’s proven out true) that work expands to fill the time allotted for it. That’s probably why I’m a fan of artificial …

Should You Grow A Big Podcast Or Work To Build A Better One? [Episode 189]

June 19th, 2019


Growth at all costs is a big mantra in the startup world. But does it make sense for your podcast?

Can Old Podcasting Dogs Learn New Tricks? [Episode 188]

June 18th, 2019


Podcasting is 15 years old now. And while you still might drive a 15-year-old car and think nothing of it, consider this: teenagers who were in the …

Sharing Is Caring (About Your Podcast) [Episode 187]

June 17th, 2019


TAKE NOTE: is now live. Yes, you should sign up if you have an interest in making podcasting better, not just easier.

Unless …

The Advancing Podcasting Party Wants YOU! [Episode 186]

June 13th, 2019


Announcing the official launch of the Advancing Podcasting Party! No, we’re not running for office. But we are working to make podcasting better. And …

What SpaceX Webcasts Can Teach Podcasters [Episode 185]

June 12th, 2019


As I was watching today’s SpaceX launch “webcast”, I found a few lessons that I think are applicable to podcasters. The population of the world …

Poking Holes In Your Podcasting Plan [Episode 184]

June 11th, 2019


I hear from a lot of companies who present this as their business plan:

Make great content > Attract a huge audience > See huge profits.

As great as that sounds, it doesn’t prove out. Why? Because it’s not a …

Are You Podcasting On Purpose? [Episode 183]

June 10th, 2019


If your podcast is more than a year old, you should have two things “dialed-in”:

  • Your comfortable behind the mic (or you fake it well enough)
  • You’ve …

What To Do When You're Overwhelmed By Podcasting Changes [Episode 182]

June 6th, 2019


It's been a wild-and-crazy week in the podcasting world. No, make that a wild-and-crazy six months. Though an argument could be made that we’ve been …

Solving Podcast Discovery With Lists & Search [Episode 181]

June 5th, 2019


You may have missed the news, but search is about to work in podcasting. Apple recently announced a magnificent upgrade to searching inside the Apple Podcasts app (yes, I’ve talked about this before). If you missed that …

What Apple's Big Changes From WWDC19 Mean For Your Podcast [Episode 180]

June 4th, 2019


Wow,  but are the podcast-aware Twitter people, Facebook groups, Discord channels, Slack workspaces and seemingly everywhere else going wild. The …

Podcasters Are Making It Too Hard For New Listeners Wide [Episode 179]

June 3rd, 2019


This content was created just before the big WWDC -- World Wide Developers Conference -- from Apple kicked off. All around the world, podcasters just like you (and me) will be watching live to see how the company that …

3 Reasons To Make A Bold Podcast in 2019 [Episode 178]

May 30th, 2019


Many early podcasters got into podcasting with the idea of doing something different than was possible with other mediums. And while that’s still the case, many podcasters -- especially businesses just getting started …

It's Not OK For Your First Business Podcast To Suck [Episode 177]

May 29th, 2019


Conventional wisdom in the podcasting world is that the first few episodes of your podcast are going to suck. Conventional wisdom says you just need to get those sucky episodes out of your system, and then you'll be all …

Podcasting At The Top, Middle, & Bottom Of The Funnel [Episode 176]

May 28th, 2019


You don’t have to be a marketing expert to put out a podcast. But unless you’re doing your show purely for fun, your podcast episodes play a role in …

The Future Of Podcasting Might Be Stealing From Instagram Stories [Episode 175]

May 23rd, 2019


No, this isn’t an article about using Snapchat and Instagram to promote your podcast. This is an article about packaging the contents of a single episode of a podcast by borrowing (read: stealing) a big part of …

Will The Algorithm Love Your Podcast? [Episode 174]

May 22nd, 2019


Ask around and you’ll hear a common theme amongst digital marketers and content creators lauding praises on podcasting: There’s no algorithm to try and game/fight/adapt to. Once someone subscribes to your show, they’ll …

Making Room For Purposely Tiny Podcasts [Episode 173]

May 21st, 2019


While we often think about growth of a podcast as a natural progression. Slowly, you’ll gain more audience. Or, with the right application of marketing strategy, you can accelerate that growth.

But that actually runs …

What Business Podcasters Can Learn From Game of Thrones and the Indy 500 [Episode 172]

May 20th, 2019


The series finale of Game of Thrones just happened. This coming weekend, the Indy 500 is happening. I know these things, but I’m not (yet) a watcher of Game of Thrones. Nor am I fan of auto racing.

But nonetheless, I'm …

3 Tips To Perfect Alignment Between Your Podcast And Your Business’ Brand [Episode 171]

May 16th, 2019


Over the last three episodes, I've convinced you of the importance of making sure your podcast accurately represents your business’s brand. Today, …

How To Produce A Podcast On Your Business’ Schedule [Episode 170]

May 15th, 2019


No, you don't have to release an episode of your business’ podcast each and every week. Or every two weeks. Or even every month.

The myth of “publish …

Going Business-First With Your Podcast Is A Smart Business Move [Episode 169]

May 14th, 2019


Do you know why so many business-focused podcasts are interview-based? For the same reason that the tire ads are in the sports section of your Sunday newspaper. Not because people who read the sports section are more …

Is Podcasting Harming Your Brand? [Episode 168]

May 13th, 2019


Is your podcast serving the purpose to boost your brand? Or is it actively damaging the hard work you’ve put into building your brand?

I stated before I'm going to say clearly once again: I honestly think that almost …

Google Just Made Podcast Websites Really, Really Important [Episode 167]

May 9th, 2019


I made a joke on Twitter earlier this morning that back in 2004 when someone said “How can I listen to your podcast?”, you'd tell them to download some software and then get them the RSS feed but don’t click on the RSS …

The Business Case For Ignoring Podcast Statistics [Episode 166]

May 8th, 2019


Stats are important. They tell you how well your business is functioning. Podcasts also have stats. They exist to ensure your podcast is functioning properly.

At least that’s the theory. In practice, business owners with …

Canned vs. Fresh: (Podcast Intros, Not Veggies) [Episode 165]

May 7th, 2019


Typically, consistency is important when producing a podcast. And when someone -- subscriber, casual listener, or first-timer -- hears your work, it needs to grab them right away. But what they are listening to can't be …

Is Podcasting Wrong About Time-Shifted Media? [Episode 164]

May 6th, 2019


Time-shifted audio is what podcasting was built upon. We didn't want to be stuck with the appointment-based mentality of radio, television, or other media that require the listener of the content and the producer of the …

How Facebook's Pivot to Privacy Will Impact Your Podcast [Episode 163]

May 2nd, 2019


Facebook's pivot to privacy and 1-to-1 communication will clearly impact your podcast's presence on Facebook. 

In this short episode, I discuss how podcasters will have to adapt to this new world. It's based not purely …

It's OK To Let Podcasting Changes Pass You By... For Now [Episode 162]

May 1st, 2019


If I'm feeling exhausted keeping up with all the changes in podcasting, pontificating about how our industry will change in the future... you must be near catatonic. Sorry about that.

In this short episode, I share some …

Free Podcast Hosting or SPHaaS (Subsidized Podcast Hosting as a Service)? [Episode 161]

April 30th, 2019


History hasn't been good to free podcast hosting companies. But for some startups, hosting podcast files for free is an integral part of their …

A Podcaster's Guide To A Podcast Purge [Episode 160]

April 29th, 2019


While purging in the dietary sense is very bad for you, a good purge every now and again can be just the thing you need to do as a podcaster.

In this …

Podcast Copyright & Syndication In Conflict [Episode 159]

April 25th, 2019


As Luminary fights off a flood of takedown requests, podcasters have to ask themselves how they feel about having their content automatically added to new products and services. More importantly, podcasters need to take …

Upgrading Your Podcast: Incremental or Overhaul? [Episode 158]

April 24th, 2019


With all the attention and investment opportunities pouring into podcasting, you're probably considering upgrading your show so you can get some of that sweet cash. Or just more ears on your content.

In this short …

How Podcasters Can Win The Podcast App War [Episode 157]

April 23rd, 2019


Largely because of the non-stop love podcasting is getting in financial (and other) publications, developers with novel ideas are finding it easier to raise capital to build the latest and greatest podcasting app.

Some …

Do You Need A Podcast Hygienist? [Episode 156]

April 22nd, 2019


Most of us get by just fine on our own. To make sure we stay on the right track, we regularly see "experts" for checkups. Doctors, financial advisor, …

Making Room For Dissent In Podcasting [Episode 155]

April 18th, 2019


As a professional contrarian, I know first hand the power of the dissenting voice. And I also know what it's like to be raked over the coals for …

Leaning Into The Love Of Your Podcast [Episode 153]

April 16th, 2019


Here's a fact I live but often forget: Most people aren't looking for perfection. That's as true in podcasting as it in every aspect of life.

Earlier today, I saw a Tweet from the actor Jameela Jamil that illustrated …

Downward Spiral From Leadership To Legacy [Episode 152]

April 15th, 2019


I've been blessed (cursed?) with an abundance of confidence. Couple that with nearly 15 years experience in podcasting and my leadership role seems …

The Growing Trend Of Not Subscribing To Podcasts [Episode 151]

April 11th, 2019


As podcasters, we're always looking to get more people to subscribe to our show. But that drive runs counter to the new wave of podcast listeners, who want to be nothing more than that -- a casual listener. 

In this …

Re-Establishing A Podfaded Show [Episode 150]

April 10th, 2019


Yesterday, I went back to the gym after a 5-week break. I'm more than a little sore today, but it got me thinking about how similar this is to re-establishing a podcast that has faded away.

In this short episode, I'll …

Daily Podcasting: Should You Make The Switch? [Episode 149]

April 9th, 2019


The next big thing in podcasting is daily podcasting. Which shows how history likes to repeat/rhyme because one of the first podcasts ever was a daily show.

But with so many newspapers, magazines, and other sorts of …

Broadcasters Killed The Podcasting Star [Episode 148]

April 8th, 2019


The NAB Show is just getting started this week, yet the podosphere is already buzzing with concerned podcasters worried that broadcasters are encroaching into their territory.

They've a good reason to be concerned.

In …

Control The Future Of Your Podcast [Episode 147]

April 4th, 2019


To bring the theme of "control" to a close, I'm taking on the heavy topic of controlling the future. No, I'm not magic. No, I can't predict the …

Control The Listener Experience Of Your Podcast [Episode 146]

April 3rd, 2019


There's a misconception that podcasters have no control over whether or not a potential listener decides to sample and/or subscribe. The same …

You Control The Quality Of Your Podcast [Episode 145]

April 2nd, 2019


Lots of podcasters are constantly looking for the one piece of tech that will increase the quality of their podcast. But as you'll learn in his short …

Controlling Your Podcasts' Distribution [Episode 144]

April 1st, 2019


As a working podcaster, you have ultimate control of the distribution of your show and episodes. But wielding that control is something worthy of …

Changes To Podcasting Are Just Getting Started [Episode 143]

March 28th, 2019


The changes we've seen thus far this year are just the tip of the iceberg. That's the way change works: always constant and often increasing. This is the hockey stick your mother warned you about.

So how does someone …

Change Your Mind About Your Podcast [Episode 142]

March 27th, 2019


It sounds kind of obvious that the way you think about your podcast impacts your podcast. That's because it is obvious. But like most other obvious things, it's not the kind of thing often re-examined.

In this short …

Change Your Podcast Hosting Relationship [Episode 141]

March 26th, 2019


Expect big changes to podcasting at the technical level this year. But you're at the mercy of your hosting provider for many of them. Which begs the question: How well-established is your relationship with your …

Change Your Location, Change Your Podcast [Episode 140]

March 25th, 2019


While change is scary for many, and the unknowns with changing where/how you record/produce your podcast seems like potential boat rocking.

But actually, what might be a terrifying change for you can often be the …

APODCalypse Endgame: When Literally Everyone Has A Podcast [Episode 139]

March 21st, 2019


As mass adoption of podcasting continues, it's becoming easier and easier to create a podcast. And while that sound lovely, fair and idyllic, a world where literally every person has their own podcast might be the worst …

APODcalypse: What If Podcasting Fails... Again? [Episode 138]

March 20th, 2019


While the cash-flush see podcasting as the Next Big Thing, those high expectations can be problematic if the medium fails to deliver serious returns. Where prior boom/bust cycles haven't proven a fatal blow, we've not …

APODCalypse: The Downfall Of Free Podcasts [Episode 137]

March 19th, 2019


Podcasting will likely see at least one billion dollars of investment money in 2019 alone. And while VCs are used to losing most of the bets they …

APODcalypse: Sub-Audible Keyword Stuffing? [Episode 136]

March 18th, 2019


To properly index podcast content, sounds need to be converted to something like text, if only for a robot to parse through and make sense of. It's …

Focus On Business Goals With Your Podcast [Episode 135]

March 14th, 2019


Say it with me: Downloads and increased listener rate of your podcast are NOT BUSINESS OUTCOME.

They are tactical outputs. And while very important to success, THEY ARE NOT BUSINESS GOALS.

In this short episode, I …

Focus On Your Audience [Episode 134]

March 13th, 2019


Podcasting is the most intimate medium we've come up with to date. Yet far too many podcasters treat their show like it's being listened to by hundreds (or thousands, or tens) of people enjoying a movie together.

Not …

Focus on One Topic All Season Long [Episode 133]

March 12th, 2019


Every good presenter, blogger, or podcaster knows that each item produced (slide, blog post, podcast episode) should be about one single topic.

On …

Focus Collaboration For Focused Audience Growth [Episode 132]

March 11th, 2019


This week, I'm focused. So, therefore, the conversation is all about being focused.

Specifically, I'm going to bring forth some ideas bring getting better focus to your podcast. Tips I gathered mostly from the last week …

Exploring Podcasting's Explosive Growth In 2018 [Episode 131]

March 7th, 2019


Triton Digital's Infinite Dial 2018 report is out, and there are lots of great nuggets that show just how much podcasting grew in 2018. On this …

Picking Sides In The Politics Of Podcasting [Episode 130]

March 6th, 2019


"I'm Evo Terra, and I approve this message." No, I'm not running for office. But I do use the metaphor of politics on this short episode to better …

How Big Money Will Limit & Grow Podcasting At The Same Time [Episode 129]

March 5th, 2019


We've seen around $600M of investment dollars pouring into podcasting in the last 35 days. And we're barely out of the 2nd month of the year.

The …

Open Rate: Podcasting's Forgotten Metric [Episode 128]

March 4th, 2019


Podcasting holds a single metric as sacred: downloads. And to ensure a podcast gets the most downloads consistently, lots of energy is spent …

Stop Not Marketing Your Podcast [Episode 127]

February 28th, 2019


You put all that time, energy, effort, and money into making a great podcast. But it's not growing as fast as you like. And that's probably because you're not marketing it properly.

To properly market a podcast, you need …

Stop Competing With Your Guests [Episode 126]

February 27th, 2019


When a podcast host tries to one-up their guest, it's a bad thing. It's also bad when the host continues to interrupt their guest, hoping to plug their book, product, or just get a point in edge wise.

It's not a …

Stop Ignoring Your Podcast's Sound Quality [Episode 125]

February 26th, 2019


"I'm not going to invest in improving the quality of my show until I know this is something I want to do long-term."

That's a common refrain I hear …

Stop Trying To Run Ads On Your Podcast [Episode 124]

February 25th, 2019


"If you go in through the little door, you stay in the little room." That's from some business book I've forgotten the title of. But it's of importance to podcasters who spend a lot of time trying to chase down small …

Introducing The 7 Minute Mentor

February 22nd, 2019


I've been listening to another short podcast that I really think you're going to like. So much, that I'm sharing an episode of the show with you today.

This one is called Understanding The 3 Pillars of Podcast …

Podcasting Intrapreneurs Wanted [Episode 123]

February 21st, 2019


I'm wrapping up my "things that should exist in podcasting but don't" mini-series today with a preview of my upcoming presentation at Podfest Orland …

Getting Past Podcasting's Linear Past [Episode 122]

February 20th, 2019


For a medium that's supposed to represent choice, podcasting is rather restrictive. It's not quite "all or nothing" but it's close.

Today, when someone subscribes to a podcast, they have the choice of either listening …

Do Subscriptions Help Or Hurt Podcasting? [Episode 121]

February 19th, 2019


Subscriptions -- free, mostly -- have been baked into podcasting since the beginning. But back then, there was a big push for "subscribe to my blog". Then Google killed Reader because of poor adoption of the tech.

On …

Upping The Sound Quality Of Podcasts [Episode 120]

February 18th, 2019


It's 2019. A new 5G network with blazing speed is coming out this year. The cost to store larger files has plummeted. Mobile device storage will soon be measured in terabytes. 

But the standard for podcast media file …

The Coming Wave of Custom Podcast Apps [Episode 119]

February 14th, 2019


Custom podcast apps -- a dedicated mobile app that's just for your show and your show alone -- haven't been widely embraced. In this short episode, I'll talk about why that may be changing in the near future.

While it's …

Are Podcasts Worth Paying For? [Episode 118]

February 13th, 2019


Ask the pundits and you'll hear plenty of reasons why paid podcasting will never really take off in America. Most often cited is "the djinni is out of the bottle".

But they forget that other media (see: TV, radio) have …

The Future of Video In Podcasting [Episode 117]

February 12th, 2019


Video was once a strong format in podcasting, but that's been awhile. Today, only a single-digit (or sub-single-digit) percentage of podcasts are video-only. But will it always be that way?

There's no doubt that video …

Live Podcasting Is Not Dead Simple [Episode 116]

February 11th, 2019


"Live podcasting" is a growing trend. From existing services like Spreaker Live, re-tooled platforms like Periscope's new audio-only option, to new …

"Spotify Is Changing Podcasting! What Should My Podcast Do?" [Episode 115]

February 7th, 2019


For all the buzzing from us podcasting insiders, speculation from tech reporting companies, and even financial media companies weighing in on …

Podcasting's Unlikely Social Sharing Savior: Spotify [Episode 114]

February 6th, 2019


Social sharing of audio-only content sucks. Thus far, podcasters have all bad options: Share a direct link to the media file (inflated metrics, zero context), share a link to the episode page (often un-optimized and …

Pride, Prejudice, & Podcasting [Episode 113]

February 5th, 2019


When you create your podcast on your own, you feel a sense of accomplishment. Even if it's not perfect, maybe a little rough around the edges... that sense of pride you feel is well-deserved.

When you share it with your …

Moving Podcasting From Big Joke To Big Deal [Episode 112]

February 4th, 2019


15 years later, and podcasting is still a big joke to most people. That's likely an unpopular sentiment, but it's borne out by the fact that 75% of …

Your Podcast Needs A Loyalty Program [Episode 111]

January 31st, 2019


This episode was inspired by a 6'4" Canadian discussing peeing on his knees in Thailand. And it's also about how to build a "loyalty program" for your podcast. 

For The Bangkok Podcast, they do that with their LINE …

Podcasting Needs Better Standards [Episode 110]

January 30th, 2019


At the risk of offending my libertarian-minded friends: Podcasting's lack of clear standards is hurting the growth of the medium.

Not that I think we …

How To Stop Google From Ignoring Your Podcast [Episode 109]

January 29th, 2019


Spoiler: Paying someone to "SEO" your existing podcast's content isn't the solution to getting more attention from Google.

If you really want Google …

Acute Solutions to Chronic Problems of Listener Growth [Episode 108]

January 28th, 2019


Modern medicine makes it easy for many to deal with chronic problems with acute solutions. "Take two of these" really does work in many cases. At …

When Robots Attack Podcasting! [Episode 107]

January 24th, 2019


Remember when I said that podcasting would never get any easier? Well... what if I was wrong? 

While I don't think an army of robots will take over …

Unmeasurable Metrics: Seeking Serendipity [Episode 106]

January 23rd, 2019


While it's smart to have measurable business objectives for your podcast, focusing too much on easily tracked items such as downloads and reviews can cause you to miss out on serendipity.

In this short episode, I …

The Art of Being Specifically Selfish [Episode 105]

January 22nd, 2019


"So... what do you get out of that podcast you do?"

Every podcaster I know hates (or at least hated) this question. You feel the need to justify what you're doing, often to someone who isn't equipped to judge your …

It Will Never Be Easier To Make A Good Podcast [Episode 104]

January 21st, 2019


There are always new tools, processes, devices, and services to make it easier to podcast. But in podcasting, easier rarely leads to making a better …

Exposing Your Business' Podcast To The Public [Episode 103]

January 17th, 2019


Business with podcasts care most about two types of listeners: current customer and existing customers. 

If your business is one where customers …

How To Convince Your Boss To Send You To A Podcasting Conference [Episode 102]

January 16th, 2019


I'm speaking at several events in the coming months: Phoenix Startup Week, Podfest Expo, and Podcast Movement, with more coming. Plus some new workshops/seminars I'll soon be announcing right here in Phoenix

And …

Will Podcasting Ever Become A Growth Channel? [Episode 101]

January 15th, 2019


No matter how you slice the data, podcasting is growing. More listeners? Check. More shows? Check. More traditional media coverage? Check. More people asking for podcast recommendations? Check.

But for all that growth …

Finding Your Groove & Escaping The Rut [Episode 100]

January 14th, 2019


To succeed in anything, you need to establish a routine. But building processes from scratch takes time and a lot of trial and error, which is one reason clients come to me. I give them the processes, and we work …

Are You Making A Podcast or A Can Of Beans? [Episode 99]

January 10th, 2019


Commoditization happens in all industries. And by some accounts, it's already happening in podcasting. With some 1,000,000 podcasts expected by the end of 2019, it's bound to happen.

The good news: Most of those …

Building Resilience Into Your Podcast [Episode 98]

January 9th, 2019


You can't avoid change in podcasting. And if you're using a free podcast host, that change -- the company closes up shop or start charging -- it's going to happen to you sooner or later.

Recently, a free podcast hosting …

In Defense of Seasons [Episode 97]

January 8th, 2019


I'm a big fan of applying the "seasons" or "mini-series" concept to podcasting. But it has to be done right, and for the right reasons.

Selfish reasons like "I'd just like to take a break every 30 episodes" probably …

From Streaming Audio To Revenue Streams [Episode 96]

January 7th, 2019


Most successful businesses have multiple revenue streams. The same should hold true for business-focused podcasters.

Patreon -- a platform that …

Promoting Your Podcast To The Clueless [Episode 95]

January 3rd, 2019


If you tell four random people you have a podcast, three of them will look at you blankly. That's because around 70% of the US population don't …

Why A Business Podcast Is Better Than A Website [Episode 94]

January 2nd, 2019


At its most basic level, a business website serves two functions:

  • Discoverability
  • Information dispersal

And while I don't think a business podcast …

2-Question Web-Presence Test [Episode 93]

December 20th, 2018


As we near 2019, more people don't listen to podcasts than do. Understanding that reality is key to finding success for any podcast, but especially those podcasters with business goals in mind.

In this short episode, …

Eliminate The Bad Sounds [Episode 92]

December 19th, 2018


"Make great sounding audio", says everyone. Often with little actionable advice on how to make that happen. 

In this short episode -- the third part in my Know Your Podcast, Know Yourself mini series designed to help …

First & Last Impressions [Episode 91]

December 18th, 2018


We all know how important first and last impressions are. One of the problems with podcasting is that we often forget what sort of impression we're starting and ending with. Not because we're clueless, but because of …

Title, Description & Image [Episode 90]

December 17th, 2018


As 2019 approaches, I think it's a good time for a bit of self-examination -- at least podcast self-examination. 

Today we're dealing with the three most obvious elements of your show (at least as far as the …

2 Reasons Podcasters Should Love The Idea of RAD [Episode 89]

December 13th, 2018


NPR's much lauded RAD (Remote Audio Data) has been released to the wild, and the predicted flood of "won't someone think of the privacy!" has begun.

Rather than analyzing the merits of the current offering, I'm taking …

Podcasting Pillars for 2019: Character, Conviction, & Conceit [Episode 88]

December 12th, 2018


Making a great podcast episode isn't easy. But with a little intent, planning, and three key ingredients, you can be confident you're making episodes …

10 Reasons Why You Are Not In Control Of Your Podcast [Episode 87]

December 11th, 2018


If you think you're 100% in control of your podcast; your fooling yourself. Not unlike other digital products, every podcast is reliant on a complex …

How Disney+ Will Impact Podcasting [Episode 86]

December 10th, 2018


Online video services are fracturing. Thanks to coming-entrants like Disney+, AT&T, and more, fans of well-made TV and movie content (not broadcasted or in the cinema) will no longer assume the must-watch content is …

Podcasting's Missing Porn Problem [Episode 85]

December 6th, 2018


Yes, podcasting has a porn problem. But by "problem", I mean that it's generally absent from the medium. And that makes it very strange compared to other digital formats 

Here are a few reasons porn never gained much of …

Podcasting's Holiday Paradox [Episode 83]

December 4th, 2018


It's the time of year when podcasters all over Western culture stress out over a single topic: What happens if I take a break with my show over the …

The Best New Year’s Resolution For Seasoned Podcasters [Episode 82]

December 3rd, 2018


It's the time of year when people start thinking about new year's resolutions, and I've a great one for podcasters who've been at it for a while.

Entanglement with Podcasting's Gatekeepers [Episode 81]

November 29th, 2018


Spoiler: Podcasting has gatekeepers. Those gatekeepers? The hosting companies we podcasters use to host and distribute our media files to the world. 

Sure, anyone can pay a cheap price (heck, some are free) to have a …

600K+ Reasons Podcasters Can't Organize [Episode 80]

November 28th, 2018


With almost 15 years of existence, it must be time to organize all podcasters under a governing body, right?

Not so fast. I can offer you many reasons why that's likely not to exceed. More than 600,000 reasons, come to …

Ignore Most Today & Focus On The Best For Tomorrow [Episode 79]

November 27th, 2018


Podcasting today has more in common with broadcasted media rather than digital media. But that won't always be the case.

In this short episode, I make the case for why business-minded podcasters need to start …

Cooking Up A Podcast With Leftovers [Episode 78]

November 26th, 2018


If you're like many American's, your refrigerator overflows with leftovers at certain times of the year. Savvy "food assemblers" know how to turn the goodies inside of those plastic tubs into tasty meals for several …

Podcasting Is The New Book Publishing [Episode 77]

November 21st, 2018


Not long ago, saying you were a published author was a huge shot in the arm for your professional standing. Not only would you get access to speak at …

Play For Free Or Pay Your Fee? [Episode 76]

November 20th, 2018


It's smart to want to make a return on your podcasting effort. But as a business creating a podcast focused on your particular business niche, most …

Stop Obsessing Over Dedicated Podcast Listening Apps [Episode 75]

November 19th, 2018


There are dozens of dedicated podcast listening apps, and podcasters spend a lot of time declaring which one is the best (or just their favorite). And in some cases, podcasters actively encourage their listeners to …

Learning (And Teaching) New Things For (And On) Your Podcast [Episode 74]

November 15th, 2018


With some notable exceptions, most podcasts have an informational component. Which makes, at some level, all podcasters teachers of a sort.

And if there's one thing teachers are good at, it's being life-long learners. …

Your Podcast Is Bigger Than Your Feed [Episode 73]

November 14th, 2018


Recent development by audio-first companies are changing what it means to have a podcast. As players like Spotify, Pandora, and who ever is next expose their audience to podcasts, savvy podcasters are recognizing new …

Has Google Given Up On Podcasting? [Episode 72]

November 13th, 2018


It's been a year since the podcasting world was all excited about Google's latest entry to podcasting: Google Podcasts. 

But today, Google Podcasts commands less than 1% of the marketshare. And that makes a lot of …

Searching For Your Podcast's Niche [Episode 71]

November 12th, 2018


Picking the right niche is key to podcast success. Luckily, your current customers (users, clients, whatevs...) are already telling you what they are looking for in a podcast -- even if they don't know it.

In this short …

Don't Let A Hacker Steal Your Podcast [Episode 70]

November 8th, 2018


How bad would it be if someone stole your podcast? And what does that mean? Is it even possible?

Yeah, it's possible. And when someone gains access …

Merging Your Way To Podcasting Competency [Episode 69]

November 7th, 2018


There's a pretty obvious trend of more companies getting interested in podcasting. But companies tend to be smart -- that's how they stay in business …

Is The "Just Launch" Mentality Bad For Podcasting? [Episode 68]

November 6th, 2018


Apparently, large tech companies and podcasting have a common foe: A "just launch it!" mentality, that has little (if any) repercussions when that which is released just isn't any good.

Because Sturgeon's Law applies to …

Niche-ing Down On Daily Podcasts [Episode 67]

November 5th, 2018


The old Evo cautioned anyone who would listen to stay away from daily podcasting. But after doing it for about 70 episodes, I'm changing my tune. …

Relating America's Car Obsession To Its Dominance In Podcasting [Episode 66]

November 1st, 2018


While cars are a staple in most countries, America clearly has an obsession on automobiles that's hard to top. Perhaps it's no coincidence that America also dominates the podcasting scene, counting either creators or …

No, Podcasting Hasn't Jumped The Shark. But... [Episode 65]

October 31st, 2018


Beyond the fact that the concept of "shark jumping" by definition can't apply to an entire industry, this week we'll take a critical look at a …

EATing Your Way To A Successful Podcast [Episode 64]

October 30th, 2018


If you think 600,000 podcasts sounds like a big number, imagine what number you get when you look at individual episodes of podcasts? Millions, to be sure. 

While that's an arguably large number, it's not big in the …

Don't Micromanage The Future Out Of Your Podcast [Episode 63]

October 29th, 2018


Syndicating a podcast the right way is a mix of art and science. Knowing the right combination of text and images to place in a variety of mostly hidden fields -- mostly RSS feeds and ID3 tags -- is tricky because the …

Atomizing Your Podcast [Episode 62]

October 25th, 2018


Here's a trick: Don't think about your podcast as a continuous piece of content. Instead, think of it as contiguous pieces that can be assembled into …

What NOT To Put In Your Podcast Outro [Episode 61]

October 24th, 2018


Many podcasters struggle to figure out what to put in the outro -- the last bit -- of their show. Oh, and so we're clear: YOU MUST HAVE AN OUTRO. Seriously.

In this short episode, I'll talk about the three (and only …

Podcasting Over The Intranet? [Episode 60]

October 23rd, 2018


Using a podcast as an internal communication tool isn't new to companies. But some companies are taking novel approaches to this intimate …

Overcoming Podcasting's Creativity Paradox [Episode 59]

October 22nd, 2018


Podcasting's greatest strength -- room for unbridled creativity -- is also it's biggest weakness. For some, a wide open playground, with zero rules …

Embracing Podcasting's Punk Rock Roots [Episode 58]

October 18th, 2018


Podcasting and punk share a similar origin story. Both "movements" had people on both sides of the equation wanting something different. The creators broke with tradition and created (often re-assembled from …

The Art Of Renting Out Your Podcast [Episode 57]

October 17th, 2018


Most serious podcasters know the importance of putting out a new episode on a consistent, regular basis. But that's hard to do every day (or week) of …

You, We, and The Audience Makes Three [Episode 56]

October 16th, 2018


The words used on your show matter. Specifically, the words used to describe:

  • the host(s) of the show
  • the company/organization the show is for
  • the …

Choose Your Own Future, Podcaster! [Episode 55]

October 15th, 2018


You need your show to be "everywhere" to reduce the amount of friction it takes for a would-be listener to find and subscribe to it.

Historically, …

The Rise And Fall of Podcast SEO [Episode 54]

October 11th, 2018


There are lot of myths surrounding how the major podcast directories help with podcast discovery. One such myth is that there are people and/or algorithms in place that notice when a new podcast is making waves. This …

My Podcast Can Beat Up Your Facebook Live [Episode 53]

October 10th, 2018


Live video is all the rage, and has been for some time. And it's hard to argue when anyone can see the "view count" of any video. It's impressive when videos have millions of views. And it's likely telling when a video …

What's The Frequency, Podcaster? [Episode 52]

October 9th, 2018


Let's start with a bold statement: You really should publish episodes of your show on a regular basis, business podcaster.

With that out of the …

In Support of Single-Issue Podcasting [Episode 51]

October 8th, 2018


It's often recommended that podcasters follow trends and news, adding their voice in support of or in protest of [insert cause/event].

But as a …

Building Community for Your Business Podcast [Episode 50]

October 4th, 2018


As a business podcaster, there's a whole slew of promotional ideas that just don't work. Or maybe, we just think that they don't.

Take community …

Science Says Monkey With Your Podcast [Episode 49]

October 3rd, 2018


New science indicates that we need to change up things for our listeners, podcasters.

Unless you're podcasting for nothing but entertainment, you want your audience to do something. To learn something.

Here are the …

Podcast Experts Are Not Your Friends [Episode 48]

October 2nd, 2018


Sure, that's a bit bombastic. I know many people who are called "podcast experts" and I call them friends. Heck, I've been called a podcast expert.

But keep this in mind: We have our own agendas, and they may not line …

Podcasting Like An Influencer (Even For Your Business) [Episode 47]

October 1st, 2018


Influencers -- the "tastemakers" that populate just about every vertical -- can teach fledgling podcasters quite a bit.

While influencers are quite …

The Real Line That Divides Podcasters [Episode 46]

September 27th, 2018


Spoiler: The line between "indie" podcasters and "pro" podcasters is NOT the line I'm talking about, because that line doesn't really matter to most people.

Except for those who really want to keep looking at the past. …

Stealing Money To Pay For Podcasting [Episode 45]

September 26th, 2018


Today I bring you a business opportunity, potential podcast peddler. No, it's not a multi-level marketing scheme. Because those suck.

This …

Exploring Podcasting's Effort Hockey Stick [Episode 44]

September 25th, 2018


Not surprisingly, there's a correlation between complexity and effort when it comes to podcasting. The more complex a podcast -- as in pieces and as in processes -- the more work it takes.

In this episode, I'll show you …

You've Launched Your Podcast. Now What? [Episode 43]

September 24th, 2018


There are plenty of myths that keep tripping up new podcasters, and they just won't die. (The myths, not the podcasters.) To help with that, here's a …

Marketing your podcast to the TOP! [Episode 42]

September 20th, 2018


So you want to have a hit podcast that brings you meaningful monthly income, do you?

No worries.

That's easy.

Just build an amazing, high-quality …

I Think We Have Business Podcasting All Wrong [Episode 41]

September 19th, 2018


Most businesses aren't publishers of information. Sure, they have information and they likely publish it on their website. But that's different than media publishing companies.

The way we podcasters think is like, …

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