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Building Community for Your Business Podcast [Episode 50]


Episode description

As a business podcaster, there's a whole slew of promotional ideas that just don't work. Or maybe, we just think that they don't.

Take community building, a tried-and-true method of getting lots of people to listen to and share podcast content with the larger world.

Luckily, businesses have a built in community just waiting to be "activated" -- their customers.

Customers as community? Absolutely! And in this short episode, you'll get some ideas on how to use what popular personalities know about building community.

----- I make shows for professional firms that support business objectives. Visit for more info and ways to get in touch!

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September 4th, 2019


Today I'm continuing the conversation inspired by Tom Webster's excellent article entitled Three Ways to Survive Podcasting’s Existential Crisis. …

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August 22nd, 2019


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August 21st, 2019


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August 20th, 2019


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August 19th, 2019


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Podcast Movement 2019 Day Two:

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Podcast Movement 2019 - This Changes Everything [Episode 211 Bonus A]

August 13th, 2019


Podcast Movement 2019 Day One:

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What To Expect From Podcast Movement 2019 [Episode 211]

August 12th, 2019


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Advancing Podcasting At Big Events - On Stage Or In The Audience [Episode 210]

August 8th, 2019


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August 7th, 2019


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August 6th, 2019


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August 5th, 2019


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August 1st, 2019


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July 31st, 2019


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How Long Does It Take To Make A Better Podcast? [Episode 204]

July 30th, 2019


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July 29th, 2019


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July 25th, 2019


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July 24th, 2019


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July 23rd, 2019


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July 17th, 2019


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July 16th, 2019


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July 15th, 2019


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July 11th, 2019


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July 10th, 2019


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July 8th, 2019


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Season Two Starts... Now! [Trailer]

July 8th, 2019


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June 20th, 2019


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Should You Grow A Big Podcast Or Work To Build A Better One? [Episode 189]

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June 18th, 2019


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Sharing Is Caring (About Your Podcast) [Episode 187]

June 17th, 2019


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June 13th, 2019


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What SpaceX Webcasts Can Teach Podcasters [Episode 185]

June 12th, 2019


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June 11th, 2019


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June 6th, 2019


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Solving Podcast Discovery With Lists & Search [Episode 181]

June 5th, 2019


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What Apple's Big Changes From WWDC19 Mean For Your Podcast [Episode 180]

June 4th, 2019


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Podcasters Are Making It Too Hard For New Listeners Wide [Episode 179]

June 3rd, 2019


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3 Reasons To Make A Bold Podcast in 2019 [Episode 178]

May 30th, 2019


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It's Not OK For Your First Business Podcast To Suck [Episode 177]

May 29th, 2019


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Podcasting At The Top, Middle, & Bottom Of The Funnel [Episode 176]

May 28th, 2019


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The Future Of Podcasting Might Be Stealing From Instagram Stories [Episode 175]

May 23rd, 2019


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Will The Algorithm Love Your Podcast? [Episode 174]

May 22nd, 2019


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Making Room For Purposely Tiny Podcasts [Episode 173]

May 21st, 2019


While we often think about growth of a podcast as a natural progression. Slowly, you’ll gain more audience. Or, with the right application of marketing strategy, you can accelerate that growth.

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What Business Podcasters Can Learn From Game of Thrones and the Indy 500 [Episode 172]

May 20th, 2019


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3 Tips To Perfect Alignment Between Your Podcast And Your Business’ Brand [Episode 171]

May 16th, 2019


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How To Produce A Podcast On Your Business’ Schedule [Episode 170]

May 15th, 2019


No, you don't have to release an episode of your business’ podcast each and every week. Or every two weeks. Or even every month.

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Going Business-First With Your Podcast Is A Smart Business Move [Episode 169]

May 14th, 2019


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Is Podcasting Harming Your Brand? [Episode 168]

May 13th, 2019


Is your podcast serving the purpose to boost your brand? Or is it actively damaging the hard work you’ve put into building your brand?

I stated before I'm going to say clearly once again: I honestly think that almost …

Google Just Made Podcast Websites Really, Really Important [Episode 167]

May 9th, 2019


I made a joke on Twitter earlier this morning that back in 2004 when someone said “How can I listen to your podcast?”, you'd tell them to download some software and then get them the RSS feed but don’t click on the RSS …

The Business Case For Ignoring Podcast Statistics [Episode 166]

May 8th, 2019


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Canned vs. Fresh: (Podcast Intros, Not Veggies) [Episode 165]

May 7th, 2019


Typically, consistency is important when producing a podcast. And when someone -- subscriber, casual listener, or first-timer -- hears your work, it needs to grab them right away. But what they are listening to can't be …

Is Podcasting Wrong About Time-Shifted Media? [Episode 164]

May 6th, 2019


Time-shifted audio is what podcasting was built upon. We didn't want to be stuck with the appointment-based mentality of radio, television, or other media that require the listener of the content and the producer of the …

How Facebook's Pivot to Privacy Will Impact Your Podcast [Episode 163]

May 2nd, 2019


Facebook's pivot to privacy and 1-to-1 communication will clearly impact your podcast's presence on Facebook. 

In this short episode, I discuss how podcasters will have to adapt to this new world. It's based not purely …

It's OK To Let Podcasting Changes Pass You By... For Now [Episode 162]

May 1st, 2019


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Free Podcast Hosting or SPHaaS (Subsidized Podcast Hosting as a Service)? [Episode 161]

April 30th, 2019


History hasn't been good to free podcast hosting companies. But for some startups, hosting podcast files for free is an integral part of their …

A Podcaster's Guide To A Podcast Purge [Episode 160]

April 29th, 2019


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Podcast Copyright & Syndication In Conflict [Episode 159]

April 25th, 2019


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Upgrading Your Podcast: Incremental or Overhaul? [Episode 158]

April 24th, 2019


With all the attention and investment opportunities pouring into podcasting, you're probably considering upgrading your show so you can get some of that sweet cash. Or just more ears on your content.

In this short …

How Podcasters Can Win The Podcast App War [Episode 157]

April 23rd, 2019


Largely because of the non-stop love podcasting is getting in financial (and other) publications, developers with novel ideas are finding it easier to raise capital to build the latest and greatest podcasting app.

Some …

Do You Need A Podcast Hygienist? [Episode 156]

April 22nd, 2019


Most of us get by just fine on our own. To make sure we stay on the right track, we regularly see "experts" for checkups. Doctors, financial advisor, …

Making Room For Dissent In Podcasting [Episode 155]

April 18th, 2019


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Leaning Into The Love Of Your Podcast [Episode 153]

April 16th, 2019


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Earlier today, I saw a Tweet from the actor Jameela Jamil that illustrated …

Downward Spiral From Leadership To Legacy [Episode 152]

April 15th, 2019


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The Growing Trend Of Not Subscribing To Podcasts [Episode 151]

April 11th, 2019


As podcasters, we're always looking to get more people to subscribe to our show. But that drive runs counter to the new wave of podcast listeners, who want to be nothing more than that -- a casual listener. 

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April 10th, 2019


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April 9th, 2019


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Broadcasters Killed The Podcasting Star [Episode 148]

April 8th, 2019


The NAB Show is just getting started this week, yet the podosphere is already buzzing with concerned podcasters worried that broadcasters are encroaching into their territory.

They've a good reason to be concerned.

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Control The Future Of Your Podcast [Episode 147]

April 4th, 2019


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Control The Listener Experience Of Your Podcast [Episode 146]

April 3rd, 2019


There's a misconception that podcasters have no control over whether or not a potential listener decides to sample and/or subscribe. The same …

You Control The Quality Of Your Podcast [Episode 145]

April 2nd, 2019


Lots of podcasters are constantly looking for the one piece of tech that will increase the quality of their podcast. But as you'll learn in his short …

Controlling Your Podcasts' Distribution [Episode 144]

April 1st, 2019


As a working podcaster, you have ultimate control of the distribution of your show and episodes. But wielding that control is something worthy of …

Changes To Podcasting Are Just Getting Started [Episode 143]

March 28th, 2019


The changes we've seen thus far this year are just the tip of the iceberg. That's the way change works: always constant and often increasing. This is the hockey stick your mother warned you about.

So how does someone …

Change Your Mind About Your Podcast [Episode 142]

March 27th, 2019


It sounds kind of obvious that the way you think about your podcast impacts your podcast. That's because it is obvious. But like most other obvious things, it's not the kind of thing often re-examined.

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Change Your Podcast Hosting Relationship [Episode 141]

March 26th, 2019


Expect big changes to podcasting at the technical level this year. But you're at the mercy of your hosting provider for many of them. Which begs the question: How well-established is your relationship with your …

Change Your Location, Change Your Podcast [Episode 140]

March 25th, 2019


While change is scary for many, and the unknowns with changing where/how you record/produce your podcast seems like potential boat rocking.

But actually, what might be a terrifying change for you can often be the …

APODCalypse Endgame: When Literally Everyone Has A Podcast [Episode 139]

March 21st, 2019


As mass adoption of podcasting continues, it's becoming easier and easier to create a podcast. And while that sound lovely, fair and idyllic, a world where literally every person has their own podcast might be the worst …

APODcalypse: What If Podcasting Fails... Again? [Episode 138]

March 20th, 2019


While the cash-flush see podcasting as the Next Big Thing, those high expectations can be problematic if the medium fails to deliver serious returns. Where prior boom/bust cycles haven't proven a fatal blow, we've not …

APodCalypse: The Downfall Of Free Podcasts [Episode 137]

March 19th, 2019


Podcasting will likely see at least one billion dollars of investment money in 2019 alone. And while VCs are used to losing most of the bets they …

APODcalypse: Sub-Audible Keyword Stuffing? [Episode 136]

March 18th, 2019


To properly index podcast content, sounds need to be converted to something like text, if only for a robot to parse through and make sense of. It's …

Focus On Business Goals With Your Podcast [Episode 135]

March 14th, 2019


Say it with me: Downloads and increased listener rate of your podcast are NOT BUSINESS OUTCOME.

They are tactical outputs. And while very important to success, THEY ARE NOT BUSINESS GOALS.

In this short episode, I …

Focus On Your Audience [Episode 134]

March 13th, 2019


Podcasting is the most intimate medium we've come up with to date. Yet far too many podcasters treat their show like it's being listened to by hundreds (or thousands, or tens) of people enjoying a movie together.

Not …

Focus on One Topic All Season Long [Episode 133]

March 12th, 2019


Every good presenter, blogger, or podcaster knows that each item produced (slide, blog post, podcast episode) should be about one single topic.

On …

Focus Collaboration For Focused Audience Growth [Episode 132]

March 11th, 2019


This week, I'm focused. So, therefore, the conversation is all about being focused.

Specifically, I'm going to bring forth some ideas bring getting better focus to your podcast. Tips I gathered mostly from the last week …

Exploring Podcasting's Explosive Growth In 2018 [Episode 131]

March 7th, 2019


Triton Digital's Infinite Dial 2018 report is out, and there are lots of great nuggets that show just how much podcasting grew in 2018. On this …

Picking Sides In The Politics Of Podcasting [Episode 130]

March 6th, 2019


"I'm Evo Terra, and I approve this message." No, I'm not running for office. But I do use the metaphor of politics on this short episode to better …

How Big Money Will Limit & Grow Podcasting At The Same Time [Episode 129]

March 5th, 2019


We've seen around $600M of investment dollars pouring into podcasting in the last 35 days. And we're barely out of the 2nd month of the year.

The …

Open Rate: Podcasting's Forgotten Metric [Episode 128]

March 4th, 2019


Podcasting holds a single metric as sacred: downloads. And to ensure a podcast gets the most downloads consistently, lots of energy is spent …

Stop Not Marketing Your Podcast [Episode 127]

February 28th, 2019


You put all that time, energy, effort, and money into making a great podcast. But it's not growing as fast as you like. And that's probably because you're not marketing it properly.

To properly market a podcast, you …

Stop Competing With Your Guests [Episode 126]

February 27th, 2019


When a podcast host tries to one-up their guest, it's a bad thing. It's also bad when the host continues to interrupt their guest, hoping to plug their book, product, or just get a point in edge wise.

It's not a …

Stop Ignoring Your Podcast's Sound Quality [Episode 125]

February 26th, 2019


"I'm not going to invest in improving the quality of my show until I know this is something I want to do long-term."

That's a common refrain I hear …

Stop Trying To Run Ads On Your Podcast [Episode 124]

February 25th, 2019


"If you go in through the little door, you stay in the little room." That's from some business book I've forgotten the title of. But it's of importance to podcasters who spend a lot of time trying to chase down small …

Introducing The 7 Minute Mentor

February 22nd, 2019


I've been listening to another short podcast that I really think you're going to like. So much, that I'm sharing an episode of the show with you today.

This one is called Understanding The 3 Pillars of Podcast …

Podcasting Intrapreneurs Wanted [Episode 123]

February 21st, 2019


I'm wrapping up my "things that should exist in podcasting but don't" mini-series today with a preview of my upcoming presentation at Podfest Orland …

Getting Past Podcasting's Linear Past [Episode 122]

February 20th, 2019


For a medium that's supposed to represent choice, podcasting is rather restrictive. It's not quite "all or nothing" but it's close.

Today, when someone subscribes to a podcast, they have the choice of either listening …

Do Subscriptions Help Or Hurt Podcasting? [Episode 121]

February 19th, 2019


Subscriptions -- free, mostly -- have been baked into podcasting since the beginning. But back then, there was a big push for "subscribe to my blog". Then Google killed Reader because of poor adoption of the tech.

On …

Upping The Sound Quality Of Podcasts [Episode 120]

February 18th, 2019


It's 2019. A new 5G network with blazing speed is coming out this year. The cost to store larger files has plummeted. Mobile device storage will soon be measured in terabytes. 

But the standard for podcast media file …

The Coming Wave of Custom Podcast Apps [Episode 119]

February 14th, 2019


Custom podcast apps -- a dedicated mobile app that's just for your show and your show alone -- haven't been widely embraced. In this short episode, I'll talk about why that may be changing in the near future.

While it's …

Are Podcasts Worth Paying For? [Episode 118]

February 13th, 2019


Ask the pundits and you'll hear plenty of reasons why paid podcasting will never really take off in America. Most often cited is "the djinni is out of the bottle".

But they forget that other media (see: TV, radio) have …

The Future of Video In Podcasting [Episode 117]

February 12th, 2019


Video was once a strong format in podcasting, but that's been awhile. Today, only a single-digit (or sub-single-digit) percentage of podcasts are video-only. But will it always be that way?

There's no doubt that video …

Live Podcasting Is Not Dead Simple [Episode 116]

February 11th, 2019


"Live podcasting" is a growing trend. From existing services like Spreaker Live, re-tooled platforms like Periscope's new audio-only option, to new …

"Spotify Is Changing Podcasting! What Should My Podcast Do?" [Episode 115]

February 7th, 2019


For all the buzzing from us podcasting insiders, speculation from tech reporting companies, and even financial media companies weighing in on …

Podcasting's Unlikely Social Sharing Savior: Spotify [Episode 114]

February 6th, 2019


Social sharing of audio-only content sucks. Thus far, podcasters have all bad options: Share a direct link to the media file (inflated metrics, zero context), share a link to the episode page (often un-optimized and …

Pride, Prejudice, & Podcasting [Episode 113]

February 5th, 2019


When you create your podcast on your own, you feel a sense of accomplishment. Even if it's not perfect, maybe a little rough around the edges... that sense of pride you feel is well-deserved.

When you share it with your …

Moving Podcasting From Big Joke To Big Deal [Episode 112]

February 4th, 2019


15 years later, and podcasting is still a big joke to most people. That's likely an unpopular sentiment, but it's borne out by the fact that 75% of …

Your Podcast Needs A Loyalty Program [Episode 111]

January 31st, 2019


This episode was inspired by a 6'4" Canadian discussing peeing on his knees in Thailand. And it's also about how to build a "loyalty program" for your podcast. 

For The Bangkok Podcast, they do that with their LINE …

Podcasting Needs Better Standards [Episode 110]

January 30th, 2019


At the risk of offending my libertarian-minded friends: Podcasting's lack of clear standards is hurting the growth of the medium.

Not that I think we …

How To Stop Google From Ignoring Your Podcast [Episode 109]

January 29th, 2019


Spoiler: Paying someone to "SEO" your existing podcast's content isn't the solution to getting more attention from Google.

If you really want Google …

Acute Solutions to Chronic Problems of Listener Growth [Episode 108]

January 28th, 2019


Modern medicine makes it easy for many to deal with chronic problems with acute solutions. "Take two of these" really does work in many cases. At …

When Robots Attack Podcasting! [Episode 107]

January 24th, 2019


Remember when I said that podcasting would never get any easier? Well... what if I was wrong? 

While I don't think an army of robots will take over …

Unmeasurable Metrics: Seeking Serendipity [Episode 106]

January 23rd, 2019


While it's smart to have measurable business objectives for your podcast, focusing too much on easily tracked items such as downloads and reviews can cause you to miss out on serendipity.

In this short episode, I …

The Art of Being Specifically Selfish [Episode 105]

January 22nd, 2019


"So... what do you get out of that podcast you do?"

Every podcaster I know hates (or at least hated) this question. You feel the need to justify what you're doing, often to someone who isn't equipped to judge your …

It Will Never Be Easier To Make A Good Podcast [Episode 104]

January 21st, 2019


There are always new tools, processes, devices, and services to make it easier to podcast. But in podcasting, easier rarely leads to making a better …

Exposing Your Business' Podcast To The Public [Episode 103]

January 17th, 2019


Business with podcasts care most about two types of listeners: current customer and existing customers. 

If your business is one where customers …

How To Convince Your Boss To Send You To A Podcasting Conference [Episode 102]

January 16th, 2019


I'm speaking at several events in the coming months: Phoenix Startup Week, Podfest Expo, and Podcast Movement, with more coming. Plus some new workshops/seminars I'll soon be announcing right here in Phoenix

And …

Will Podcasting Ever Become A Growth Channel? [Episode 101]

January 15th, 2019


No matter how you slice the data, podcasting is growing. More listeners? Check. More shows? Check. More traditional media coverage? Check. More people asking for podcast recommendations? Check.

But for all that growth …

Finding Your Groove & Escaping The Rut [Episode 100]

January 14th, 2019


To succeed in anything, you need to establish a routine. But building processes from scratch takes time and a lot of trial and error, which is one reason clients come to me. I give them the processes, and we work …

Are You Making A Podcast or A Can Of Beans? [Episode 99]

January 10th, 2019


Commoditization happens in all industries. And by some accounts, it's already happening in podcasting. With some 1,000,000 podcasts expected by the end of 2019, it's bound to happen.

The good news: Most of those …

Building Resilience Into Your Podcast [Episode 98]

January 9th, 2019


You can't avoid change in podcasting. And if you're using a free podcast host, that change -- the company closes up shop or start charging -- it's going to happen to you sooner or later.

Recently, a free podcast hosting …

In Defense of Seasons [Episode 97]

January 8th, 2019


I'm a big fan of applying the "seasons" or "mini-series" concept to podcasting. But it has to be done right, and for the right reasons.

Selfish reasons like "I'd just like to take a break every 30 episodes" probably …

From Streaming Audio To Revenue Streams [Episode 96]

January 7th, 2019


Most successful businesses have multiple revenue streams. The same should hold true for business-focused podcasters.

Patreon -- a platform that …

Promoting Your Podcast To The Clueless [Episode 95]

January 3rd, 2019


If you tell four random people you have a podcast, three of them will look at you blankly. That's because around 70% of the US population don't …

Why A Business Podcast Is Better Than A Website [Episode 94]

January 2nd, 2019


At its most basic level, a business website serves two functions:

  • Discoverability
  • Information dispersal

And while I don't think a business podcast …

2-Question Web-Presence Test [Episode 93]

December 20th, 2018


As we near 2019, more people don't listen to podcasts than do. Understanding that reality is key to finding success for any podcast, but especially those podcasters with business goals in mind.

In this short episode, …

Eliminate The Bad Sounds [Episode 92]

December 19th, 2018


"Make great sounding audio", says everyone. Often with little actionable advice on how to make that happen. 

In this short episode -- the third part in my Know Your Podcast, Know Yourself mini series designed to help …

First & Last Impressions [Episode 91]

December 18th, 2018


We all know how important first and last impressions are. One of the problems with podcasting is that we often forget what sort of impression we're starting and ending with. Not because we're clueless, but because of …

Title, Description & Image [Episode 90]

December 17th, 2018


As 2019 approaches, I think it's a good time for a bit of self-examination -- at least podcast self-examination. 

Today we're dealing with the three most obvious elements of your show (at least as far as the …

2 Reasons Podcasters Should Love The Idea of RAD [Episode 89]

December 13th, 2018


NPR's much lauded RAD (Remote Audio Data) has been released to the wild, and the predicted flood of "won't someone think of the privacy!" has begun.

Rather than analyzing the merits of the current offering, I'm taking …

Podcasting Pillars for 2019: Character, Conviction, & Conceit [Episode 88]

December 12th, 2018


Making a great podcast episode isn't easy. But with a little intent, planning, and three key ingredients, you can be confident you're making episodes …

10 Reasons Why You Are Not In Control Of Your Podcast [Episode 87]

December 11th, 2018


If you think you're 100% in control of your podcast; your fooling yourself. Not unlike other digital products, every podcast is reliant on a complex …

How Disney+ Will Impact Podcasting [Episode 86]

December 10th, 2018


Online video services are fracturing. Thanks to coming-entrants like Disney+, AT&T, and more, fans of well-made TV and movie content (not broadcasted or in the cinema) will no longer assume the must-watch content is …

Podcasting's Missing Porn Problem [Episode 85]

December 6th, 2018


Yes, podcasting has a porn problem. But by "problem", I mean that it's generally absent from the medium. And that makes it very strange compared to other digital formats 

Here are a few reasons porn never gained much of …

Podcasting's Holiday Paradox [Episode 83]

December 4th, 2018


It's the time of year when podcasters all over Western culture stress out over a single topic: What happens if I take a break with my show over the …

The Best New Year’s Resolution For Seasoned Podcasters [Episode 82]

December 3rd, 2018


It's the time of year when people start thinking about new year's resolutions, and I've a great one for podcasters who've been at it for a while.

Entanglement with Podcasting's Gatekeepers [Episode 81]

November 29th, 2018


Spoiler: Podcasting has gatekeepers. Those gatekeepers? The hosting companies we podcasters use to host and distribute our media files to the world. 

Sure, anyone can pay a cheap price (heck, some are free) to have a …

600K+ Reasons Podcasters Can't Organize [Episode 80]

November 28th, 2018


With almost 15 years of existence, it must be time to organize all podcasters under a governing body, right?

Not so fast. I can offer you many reasons why that's likely not to exceed. More than 600,000 reasons, come to …

Ignore Most Today & Focus On The Best For Tomorrow [Episode 79]

November 27th, 2018


Podcasting today has more in common with broadcasted media rather than digital media. But that won't always be the case.

In this short episode, I make the case for why business-minded podcasters need to start …

Cooking Up A Podcast With Leftovers [Episode 78]

November 26th, 2018


If you're like many American's, your refrigerator overflows with leftovers at certain times of the year. Savvy "food assemblers" know how to turn the goodies inside of those plastic tubs into tasty meals for several …

Podcasting Is The New Book Publishing [Episode 77]

November 21st, 2018


Not long ago, saying you were a published author was a huge shot in the arm for your professional standing. Not only would you get access to speak at …

Play For Free Or Pay Your Fee? [Episode 76]

November 20th, 2018


It's smart to want to make a return on your podcasting effort. But as a business creating a podcast focused on your particular business niche, most …

Stop Obsessing Over Dedicated Podcast Listening Apps [Episode 75]

November 19th, 2018


There are dozens of dedicated podcast listening apps, and podcasters spend a lot of time declaring which one is the best (or just their favorite). And in some cases, podcasters actively encourage their listeners to …

Learning (And Teaching) New Things For (And On) Your Podcast [Episode 74]

November 15th, 2018


With some notable exceptions, most podcasts have an informational component. Which makes, at some level, all podcasters teachers of a sort.

And if there's one thing teachers are good at, it's being life-long learners. …

Your Podcast Is Bigger Than Your Feed [Episode 73]

November 14th, 2018


Recent development by audio-first companies are changing what it means to have a podcast. As players like Spotify, Pandora, and who ever is next expose their audience to podcasts, savvy podcasters are recognizing new …

Has Google Given Up On Podcasting? [Episode 72]

November 13th, 2018


It's been a year since the podcasting world was all excited about Google's latest entry to podcasting: Google Podcasts. 

But today, Google Podcasts commands less than 1% of the marketshare. And that makes a lot of …

Searching For Your Podcast's Niche [Episode 71]

November 12th, 2018


Picking the right niche is key to podcast success. Luckily, your current customers (users, clients, whatevs...) are already telling you what they are looking for in a podcast -- even if they don't know it.

In this short …

Don't Let A Hacker Steal Your Podcast [Episode 70]

November 8th, 2018


How bad would it be if someone stole your podcast? And what does that mean? Is it even possible?

Yeah, it's possible. And when someone gains access …

Merging Your Way To Podcasting Competency [Episode 69]

November 7th, 2018


There's a pretty obvious trend of more companies getting interested in podcasting. But companies tend to be smart -- that's how they stay in business …

Is The "Just Launch" Mentality Bad For Podcasting? [Episode 68]

November 6th, 2018


Apparently, large tech companies and podcasting have a common foe: A "just launch it!" mentality, that has little (if any) repercussions when that which is released just isn't any good.

Because Sturgeon's Law applies to …

Niche-ing Down On Daily Podcasts [Episode 67]

November 5th, 2018


The old Evo cautioned anyone who would listen to stay away from daily podcasting. But after doing it for about 70 episodes, I'm changing my tune. …

Relating America's Car Obsession To Its Dominance In Podcasting [Episode 66]

November 1st, 2018


While cars are a staple in most countries, America clearly has an obsession on automobiles that's hard to top. Perhaps it's no coincidence that America also dominates the podcasting scene, counting either creators or …

No, Podcasting Hasn't Jumped The Shark. But... [Episode 65]

October 31st, 2018


Beyond the fact that the concept of "shark jumping" by definition can't apply to an entire industry, this week we'll take a critical look at a …

EATing Your Way To A Successful Podcast [Episode 64]

October 30th, 2018


If you think 600,000 podcasts sounds like a big number, imagine what number you get when you look at individual episodes of podcasts? Millions, to be sure. 

While that's an arguably large number, it's not big in the …

Don't Micromanage The Future Out Of Your Podcast [Episode 63]

October 29th, 2018


Syndicating a podcast the right way is a mix of art and science. Knowing the right combination of text and images to place in a variety of mostly hidden fields -- mostly RSS feeds and ID3 tags -- is tricky because the …

Atomizing Your Podcast [Episode 62]

October 25th, 2018


Here's a trick: Don't think about your podcast as a continuous piece of content. Instead, think of it as contiguous pieces that can be assembled into …

What NOT To Put In Your Podcast Outro [Episode 61]

October 24th, 2018


Many podcasters struggle to figure out what to put in the outro -- the last bit -- of their show. Oh, and so we're clear: YOU MUST HAVE AN OUTRO. Seriously.

In this short episode, I'll talk about the three (and only …

Podcasting Over The Intranet? [Episode 60]

October 23rd, 2018


Using a podcast as an internal communication tool isn't new to companies. But some companies are taking novel approaches to this intimate …

Overcoming Podcasting's Creativity Paradox [Episode 59]

October 22nd, 2018


Podcasting's greatest strength -- room for unbridled creativity -- is also it's biggest weakness. For some, a wide open playground, with zero rules …

Embracing Podcasting's Punk Rock Roots [Episode 58]

October 18th, 2018


Podcasting and punk share a similar origin story. Both "movements" had people on both sides of the equation wanting something different. The creators broke with tradition and created (often re-assembled from …

The Art Of Renting Out Your Podcast [Episode 57]

October 17th, 2018


Most serious podcasters know the importance of putting out a new episode on a consistent, regular basis. But that's hard to do every day (or week) of …

You, We, and The Audience Makes Three [Episode 56]

October 16th, 2018


The words used on your show matter. Specifically, the words used to describe:

  • the host(s) of the show
  • the company/organization the show is for
  • the …

Choose Your Own Future, Podcaster! [Episode 55]

October 15th, 2018


You need your show to be "everywhere" to reduce the amount of friction it takes for a would-be listener to find and subscribe to it.

Historically, …

The Rise And Fall of Podcast SEO [Episode 54]

October 11th, 2018


There are lot of myths surrounding how the major podcast directories help with podcast discovery. One such myth is that there are people and/or algorithms in place that notice when a new podcast is making waves. This …

My Podcast Can Beat Up Your Facebook Live [Episode 53]

October 10th, 2018


Live video is all the rage, and has been for some time. And it's hard to argue when anyone can see the "view count" of any video. It's impressive when videos have millions of views. And it's likely telling when a video …

What's The Frequency, Podcaster? [Episode 52]

October 9th, 2018


Let's start with a bold statement: You really should publish episodes of your show on a regular basis, business podcaster.

With that out of the …

In Support of Single-Issue Podcasting [Episode 51]

October 8th, 2018


It's often recommended that podcasters follow trends and news, adding their voice in support of or in protest of [insert cause/event].

But as a …

Science Says Monkey With Your Podcast [Episode 49]

October 3rd, 2018


New science indicates that we need to change up things for our listeners, podcasters.

Unless you're podcasting for nothing but entertainment, you want your audience to do something. To learn something.

Here are the …

Podcast Experts Are Not Your Friends [Episode 48]

October 2nd, 2018


Sure, that's a bit bombastic. I know many people who are called "podcast experts" and I call them friends. Heck, I've been called a podcast expert.

But keep this in mind: We have our own agendas, and they may not line …

Podcasting Like An Influencer (Even For Your Business) [Episode 47]

October 1st, 2018


Influencers -- the "tastemakers" that populate just about every vertical -- can teach fledgling podcasters quite a bit.

While influencers are quite …

The Real Line That Divides Podcasters [Episode 46]

September 27th, 2018


Spoiler: The line between "indie" podcasters and "pro" podcasters is NOT the line I'm talking about, because that line doesn't really matter to most people.

Except for those who really want to keep looking at the past. …

Stealing Money To Pay For Podcasting [Episode 45]

September 26th, 2018


Today I bring you a business opportunity, potential podcast peddler. No, it's not a multi-level marketing scheme. Because those suck.

This …

Exploring Podcasting's Effort Hockey Stick [Episode 44]

September 25th, 2018


Not surprisingly, there's a correlation between complexity and effort when it comes to podcasting. The more complex a podcast -- as in pieces and as in processes -- the more work it takes.

In this episode, I'll show you …

You've Launched Your Podcast. Now What? [Episode 43]

September 24th, 2018


There are plenty of myths that keep tripping up new podcasters, and they just won't die. (The myths, not the podcasters.) To help with that, here's a …

Marketing your podcast to the TOP! [Episode 42]

September 20th, 2018


So you want to have a hit podcast that brings you meaningful monthly income, do you?

No worries.

That's easy.

Just build an amazing, high-quality …

I Think We Have Business Podcasting All Wrong [Episode 41]

September 19th, 2018


Most businesses aren't publishers of information. Sure, they have information and they likely publish it on their website. But that's different than media publishing companies.

The way we podcasters think is like, …

The BFR Approach to Podcasting [Episode 40]

September 18th, 2018


What does the first private company to reach space (and soon the moon) have to do with podcasting? Oddly enough, the way Space X is thinking about the BFR -- their new 100-person spacecraft -- is a great way for you to …

Podcasting's Growth: Bigger Audience or Just More Playgrounds? [Episode 39]

September 17th, 2018


Is the (very real) growth in podcasting a rising tide that lifts all boats, or that growth un-evenly distributed?

Spoiler: It's un-evenly distributed, with most of the growth occurring at the "short head" rather than …

Sept 12 2018: The Rise of Skynet of Podcasting? [Episode 38]

September 13th, 2018


I'm only being slightly superlative when I say that Panoply's announcement will lead to a distinct demarkation between the hobbyist and the professional podcaster. But isn't that what we have today? Sort of. But this is …

From Penny Press To Podcasting Powerhouse [Episode 37]

September 12th, 2018


When a small-ish podcast app gets acquired by one of the largest podcast ad platforms that gets acquired by a 150+ year-old publisher, it's not …

Podcasting Your Way Through Your Existential Crisis [Episode 36]

September 11th, 2018


It's not a matter of if but when you'll start to question why your show exists. Or why you keep doing it week after week. It'll happen. So you might …

How Apple and Twitter Are Disrupting Audio [Episode 35]

September 10th, 2018


Apple is buying movies for a new streaming service. Is that a direct line to a paid content, a more robust curated experience... and hosting?

Twitter offering an "audio-only" version of Periscope. Is that a direct …

Yes, Netflix Will Save Podcasting [Episode 34]

September 6th, 2018


Many of my podcasting friends poo-poo the idea that a Netflix of podcasting will arrive. They decry the loss of the open nature of podcasting when …

Is Your Business Podcast Worth $100,000? [Episode 33]

September 5th, 2018


If you're considering launching a podcast for your business, you should be as serious about it as any other investment you'd make for your business.

IAB Compliance Won't Save Podcast Advertising [Episode 32]

September 4th, 2018


IAB compliance is coming, and the money should start flowing to podcasters thanks to all the new advertisers just waiting to advertise on podcasts, …

Do We Need Physical Therapy for Podcasts? [Episode 31]

August 30th, 2018


I'm currently in physical therapy for a bum shoulder, and it's causing me to think about physical therapy for podcasting. Podcast Therapy, if you …

Podcast Discovery In 2026 [Episode 30]

August 28th, 2018


If you think podcast discovery is a problem today, imagine the scale of the problem in 2026 (to pick an arbitrary date).

I don't think the current model employed by Apple is scaleable. And I don't think that the same …

You Say Podfading Like It's A Bad Thing [Episode 29]

August 27th, 2018


It's been recently announced that most of the podcasts in Apple Podcasts' directory have "podfaded", meaning the show has stopped releasing new episodes.

But who says that's a bad thing? Sure, most podcasts produce …

Your Strategy Is Showing, Podcaster! [Episode 28]

August 23rd, 2018


Business can engage in the podcast world too. Most just go super-niche, creating content that a hyper-focused audience would be interested in, …

What Iron Man Can Teach Podcasters About The Future [Episode 27]

August 22nd, 2018


If there's one thing I'm sure of, it's that changes to podcasting over the next 15 years will cause us to listen to podcasts in a completely different way than we do today. We may not even recognize the action as …

Pitch or Launch It? How To Start A New Podcast [Episode 26]

August 21st, 2018


Most podcasters with an idea for a show simply start it. Indie podcasting is (and has been) the largest portion of podcasts in the market.

But others need some resources -- money, staff... something -- in order to get …

The Bad News About Social Media Marketing & Podcasting [Episode 25]

August 20th, 2018


To make your podcast grow, you need to do some marketing. And social media marketing is a staple of marketing.

But all too often, firms assume that starting a brand new [insert social media platform] account is the …

Why RSS Feeds For Podcasts Need To Die [Episode 24]

August 16th, 2018


Podcasting has changed a lot over the last decade and a half. But one thing that has held true is the RSS feed. But maybe we podcasters need to …

Apple Put The Kibosh On Gray Hat Podcasting Practices [Episode 23]

August 15th, 2018


While Apple has been the best friend ever to podcasting, they're starting to crack down on some, well... spammy practices savvy podcasters have been using to help their podcasts be more "discoverable" in Apple …

What Jerry Seinfeld Can Teach Podcasters [Episode 22]

August 14th, 2018


Most podcasts feature an interview. Sometimes, it's a very long interview. That's the beauty of podcasting: There isn't a "show clock" to force a podcaster to trim off the "good bits" of an interview.

But sometimes …

Stop Podcasting Too Close To The Ball [Episode 21]

August 13th, 2018


So many podcasts are stuck in the record-produce-publish model stuck in an infinite loop that mirrors the listening experience.

But just because a show releases and episode each week, that doesn't mean an episode has to …

Can We Still Podcast In A Post-Apple/iTunes World? [Episode 20]

August 9th, 2018


Say what you will about Apple, but they've been the proverbial 800-lb gorilla when it comes to podcasting. No company has done more for podcasting than our friends at Apple.

But that may be coming to an end. For week …

What Alex Jones Can Teach Podcasters [Episode 19]

August 8th, 2018


You've probably heard that Alex Jones and his Infowars has been mostly removed from various social and new media sites. And therein lies some lessons for anyone serious about their podcast.

Even if you aren't likely to …

Nice Podcasters Finish First [Episode 18]

August 7th, 2018


There's a lot more to the podcasting process than just hitting PUBLISH when the audio is done.

Let's call it "finishing", and I've some tips (via a checklist) on making sure that you're really finished before you hit …

The Secret To Growing Podcasting Is More IHNIs [Episode 17]

August 6th, 2018


As much as I love podcasting, there are some statistics I find troubling. Specifically, there's the fact that podcasting is the slowest growing …

Podcasters: Stop Making Sh**ty Show Notes! [Episode 16]

August 2nd, 2018


Wow, but do we podcasters abuse the term "show notes". This whole rant was predicated by two podcasts I recently listened to that didn't care at all …

Is Google Podcasts Making A Play For Everyone? [Episode 15]

August 1st, 2018


Recent changes indicate Google Podcasts is about to go beyond the Android, likely to iOS. But that's just the tip of the iceberg.

What changes are endemic when a powerhouse like Google can make a consistent user …

5 Ways To Quickly Grow Your Business Podcast [Episode 14]

July 31st, 2018


Everyone -- even business podcasters -- wants more listeners. But getting them is hard, and marketing for podcasting isn't easy. But I've some idea for you, ranging from easy to more complex. 1) Do guest appearances on …

Are Conferences and Meetups Good For Business Podcasters? [Episode 13]

July 30th, 2018


Short answer: Yes, business podcasters can (and do) get value out of podcasting conferences, meetup groups, and other gatherings that tend to attract the hobbyist podcaster and fans of podcasters.

But you need some …

Does Your Podcast's Brand Match Your Business? [Episode 12]

July 26th, 2018


Branding isn't what's inside your brand book: it's whatever the public says it is.

Now, with podcasting, we have the ability to give voice to our brand to help shape public perception.

But for business podcasters who …

There's More To Podcasting Than Just Interviews [Episode 11]

July 25th, 2018


Interviews have become synonymous with "interviews", but there's a lot more out there that podcasters -- especially business podcasters -- can explore.

In this episode, I'll give you five ideas for your business podcast …

Perfection Isn't The Enemy of Podcasting [Episode 10]

July 24th, 2018


There's no doubt that it's easier than ever to launch a podcast, thanks to advances in technology. But when you sacrifice quality for ease, you're …

Why You Should (Happily) Pay For Podcast Hosting [Episode 9]

July 23rd, 2018


No one wants to waste money creating their podcast. But before you cut out professional podcast hosting from your budget, consider what all you're getting for the $5 to $20 cost each month. (Yeah, that's all it costs!)

Business Podcasters Need To Be Writers Too [Episode 8]

July 19th, 2018


Many (if not most) podcasters think that their job is done after producing the audio. But to do the publishing process right, you have to write. Hey, that's clever.

In this episode, I'll run through all the microcopy …

What IGTV Can Teach Business Podcasters [Episode 7]

July 18th, 2018


While I'm not suggesting business podcasters abandon their audio-based program and jump on the IGTV (Instagram TV) bandwagon, I do think there are …

What Podcasters Can Learn From Sandwich Makers [Episode 5]

July 16th, 2018


One of the hardest things about podcasting is finding the right production flow. Trying to make a podcast like live radio is quite difficult if …

Optimizing the Listener Experience for Noobs [Episode 4]

July 12th, 2018


Is it easy for noobies to listen to your podcast? Or are you using confusing terms like "subscribe" and pushing apps on them that they likely don't know about or even understand?

In this episode, I'll give you a new way …

Metrics-Based Subscriber Growth [Episode 3]

July 11th, 2018


Every podcaster wants more people listening. But the path from exposure to download is a many-forked one, making it hard to track.

Unless you take a metrics-based approach and think about the problem strategically. …

Math Is The Enemy Of Podcast Monetization [Episode 2]

July 10th, 2018


Ready to grab the buckets of cash from Squarespace, Blue Apron, Casper, ZipRecruiter and more when you launch your general interest podcast? Bad news: Math is against you. Listen to this episode to find out why.

----- I …

Pontificating on Google Podcasts [Episode 1]

July 9th, 2018


Are you a podcaster? You should be listed in Google Podcasts. But more than that, you should be predominantly pushing your website visitors to Google …

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