Cover art for podcast Plutus Awards Podcast

Plutus Awards Podcast

67 EpisodesProduced by The Plutus AwardsWebsite

You will be inspired by these stories. Hear from the top financial authors, podcasters, video creators, and speakers. What are the secrets of their success?This podcast is for the independent financial media. Bloggers, writers, podcasters, and more will hear from the best of the best.The Plutus Awar… read more

36:46

Attract Loyal Fans By Sharing Stories Authentically with Michelle Jackson

We've all seen the attention-grabbing headlines that are used in personal finance media and on blogs. They can be useful in pulling people in but are these unique narratives attracting your true audience or turning them away?

Sarah Li-Cain speaks with Michelle Jackson of the Money Hungry podcast about the amazing personal finance stories we see and why they can't be the only portrayals that are given attention. Michelle explains that being authentic in her content, even though not always 'sexy', best serves her audience and her desire to be true to herself.

- The money mistakes Michelle made and where she is now
- How she overcame the roadblocks to her financial freedom
- Her thoughts on the "financial unicorn" narrative
- What is her ultimate goal when creating content?

For more information, visit the show notes at https://plutusfoundation.org/2020/attract-loyal-fans

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