Photography & Business With Double Exposure Show

89 EpisodesProduced by Double Exposure Show

The show for creatives, small business owners, and entrepreneurs on marketing, client relationships, and managing a profitable business with professional photographers Sophia Lemon and Petro.

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#90 Delinquent Vendors & How Not To Be One

November 28th, 2018


In this episode petro and Sophia are talking about delinquent vendors. As a small business owner, you'll need to work with all sorts of business people. And sometimes it doesn't go as well as you'd like it to. Here's …

#89 Networking Pt 2: Small Business Networking

November 7th, 2018


This week Petro and Sophia take a deeper dive into marketing for your small business.
Networking is so much more than just meeting someone and handing them your business card. So in this episode we tackle what we think …

#88 Networking Pt 1

October 31st, 2018


In this episode, Petro shares a quick story of networking gone wrong, and the unexpected consequences of networking poorly. Have a listen, and tune in to the next show for our advice on how to network properly.
Catch the …

#87 Non-Business Tools Business Owners Love

October 24th, 2018


This week Petro wanted to talk about something a bit more positive than our last few episodes. So we decided to share some of our favourite …

#86 How To Deal With "Experts" In Your Field

October 17th, 2018


Have you ever been photographing a wedding, when in walks Uncle Bob with a massive camera rig, and sets up right at the end of the aisle? Guest photographers can be a serious problem for professional photographers. …

#85 Delivering The Final Product & How To Look Like A Total Pro

October 10th, 2018


This week we are talking about everyone's favourite topic, delivery!
OK, I lied. It's not everyone's favourite topic, but Petro and Sophia do our best to make it as interesting as possible. We tell you all about how we …

#84 The Meg Bitton Controversy and the Reality of Our World

October 3rd, 2018


This week Petro and Sophia weigh in with our opinoins on the Meg Bitton controversy.
Meg Bitton, if you didn't know, is a talented child photographer. She frequently publishes series of photographs which garner a lot of …

#83 Accepting Credit Cards in Small Business

September 17th, 2018


Charging credit cards is something every small business owner should consider at some point. Petro and Sophia both find the process very useful when …

#82 Pivoting and Making Changes In Business

September 4th, 2018


Use code DELAUNCH on checkout at and receive a free t-shirt of your choosing with your purchase of a bag!
This episode starts off with Sophia admitting that she's shifted to using the auto settings in …

#80 Why You Should Avoid 2am Editing Sessions

August 6th, 2018


In this episode of Double Exposure Show, Petro and Sophia are discussing the type of photographer who stays up until 2am editing photos. Sound like …

#79 Stupid People: Rant & Review Edition

July 19th, 2018


Running a business requires endless patience. Inevitably you will work with people who don't value your work like you do, people who don't read their contracts, and a bunch of people who seem to ask the same damn …

#78 Your Nose Is Growing: Professional Courtesy in Small Business

July 5th, 2018


In this episode Petro and Sophia are discussing professional courtesy, honesty, and transparency in business. Why? Because personal issues... Have you ever experienced social "drama?" Have you had a client come to after …

#77 Asking For Criticism, How To Give Criticism, & How To Take Criticism

June 18th, 2018


This week Petro and Sophia are talking about how to ask, give, and take criticism as a photographer or creative small business owner. We find that, sometimes, people ask for criticism when what we are really looking for …

#76 Client Expectations & Behaving Like A Professional

May 28th, 2018


This week we are talking about managing your client expectations and also behaving like a professional.
As you can imagine, you always, always, always want to do a good job for your clients. But sometimes we push …

#75 Business Evolution, Changing Things Up

May 23rd, 2018


This week, Petro and Sophia talk about shaking things up, changing our businesses, and reevaluating our routines. Because over the years as a business owner you're going to go through times when you're bored and lacking …

#74 Redefining Failure with Lee Mann

May 14th, 2018


In this episode of Double Exposure Show, Petro and Sophia sit down with former wedding photographer and entrepreneur Lee Mann to discuss his exit from his business. When Lee discovered he'd lost his passion for wedding …

#73 Balance: Learning How to Live a Fulfilling Lifestyle as an Entrepreneur

March 28th, 2018


As a business owner, you are creative and engaged in many passions in life. But for anyone who has tried yoga, you know that when you start out trying to stand on one foot, you might fall over. Life is all about …

#72 Vero: A Quick Look At New Social Media

March 22nd, 2018


In this episode, Petro and Sophia take a quick look at the new social platform, Vero, and what implications it might have for small business owners and (deep breath) Facebook. If you're a business owner with a social …

#71 Cyber Bullying In Business

March 9th, 2018


This week Petro and Sophia are talking about a topic that is important to both of us. And that is bullying and cyber bullying in business. You know …

#70 Fear of Change or Discomfort: How Not to Settle for the Same Ol' in Business

March 1st, 2018


Join the community on Facebook at
Find the links for this episode at
If you're in a routine with your work and not advancing, then listen to this …

#69 Copy Cats & Breaking Convention Pt 2

February 22nd, 2018


Petro and Sophia have more to say on the topic of breaking convention. This week, we ask that when you're asking for advice that double check with yourself that you aren't actually asking for validation. Because if …

#68 Breaking Conventions: Thinking Outside the Small Business Softbox

February 8th, 2018


Get the links for this episode at
Ship better with Freightcom. Use the promo code "Sophia" at
Friend of the show, Candra Schank, recently had an idea! …

#67 Public Image & How To Behave Like a Business Owner Online

February 1st, 2018


Get the show notes and links at
Recently Petro had an unfortunate interaction with Tank's vet which included some name calling and slander on Facebook. In fact, it all took place on his …

#66 Podcasts We Listen To

January 18th, 2018


#66 Podcasts We Listen To by Sophia Lemon & Petro

#65 Business Competition: The Truth About Competing & Sharing

January 11th, 2018


Join our Facebook community on Facebook where folks just like you are sharing all about working in creative small business:

#64 Fake Facebook Likes: How Paying for Engagement Can Hurt Your Business

January 4th, 2018


Not long ago, friend of the show, Candra Schank, showed Sophia a local photographer's Facebook account which seemed to be blowing up. Candra thought something was amiss about it... and there was. This photographer had …

#63 Small Business Shipping: How To Save Time And Money Shipping Smarter

December 14th, 2017


This week we have a special guest! Malia Remtula is the Sales Director of Freightcom. You've heard us totally nerd out over Freightcom, but if you …

#62 Refunds: When & When Not To Refund Your Customers

December 6th, 2017


Get in the Facebook community RIGHT NOW... This week we have shared a screenshot from one of Sophia's favourite Facebook communities regarding …

#61 Listener Questions: Converting Leads to Customers

November 29th, 2017


Find the links for this episode at
Join the conversation and ask YOUR questions in the Facebook group at
Get Sophia's Picture Perfect Guide at

#60 Listener Questions: Facebook Advertising & Target Marketing for Small Business

November 22nd, 2017


This episode is all about listener questions. We're answering how to advertise on Facebook and how to reach your target market for photographers, small business owners, and entrepreneurs.
Get the show notes at

#59 Workflows & Templates: Easy Ways To Save Time In Your Photography Business

November 15th, 2017


We are all about automation. For small business owners and professional photographers they are so integral in saving time and taking the thinking out of a lot of tasks that really don't need to be thought over. Petro …

#58 Small Business Accountability: How To Commit And Get Shit Done

November 8th, 2017


Get the show notes at -
Join the community at -
The truth is that in small business, accountability is a huge part of your success. If you cannot set a …

#57 Social Media: Simple Tips for Photographers, Entrepreneurs, and Small Business Owners

November 2nd, 2017


In the last episode we told you that marketing is all about building relationships. What better way is there to do that than on social media. Social …

#56 Marketing Basics for Small Business: The Secrets to Modern Marketing for Photographers

October 26th, 2017


Social media has changed how business owners market their products and services. Gone are the days of relying on Yellow Pages ads and car graphics. Today, in addition to investing in brand recognition, you need to …

#55 Our Favourite Tools: The Best Tools For Every Photography Business

October 18th, 2017


This week we talk about our favourite tools for managing our photography businesses! Get all the links to our favourite tools at

#54 WWDD: Ethics & Marketing for Photographers

October 15th, 2017


Check out the Ellen video at
Tell us what you would do if you were in Darren's position at

#53 One Year Recap: What Every Photographer Needs To Know

October 4th, 2017


Get the show list at
We've been recording for one year! Yaaaaaay! And we hope you've been learning something about photography and business. In this episode we want to share with you our …

#52 Sexual Harassment: How to Behave When Your Clients Don't Behave

September 27th, 2017


Join the community on Facebook at
Last year while at a wedding, a groomsman grabbed my (Sophia's) second shooter's butt. The guy had been drinking and seemed to think he had developed …

#51 Smartphones: How Photographers Can Use Their iPhones For Business

September 20th, 2017


Review us on iTunes for your chance to win a copy of the Aardvark!
Join the community on Facebook at
Both Petro and Sophia admit to using our cellphones in some capacity for our …

#50 Client Tragedy: How Photographers Should Respond to Natural Disasters and Tragedy

September 10th, 2017


Join the community and tell us how you'd handle client tragedy at -
Natural disaster and tragedy cannot be avoided. If the hurricane in Texas has taught us anything, that is it. In …

#49 Camera Upgrades: When Photographers Should Actually Upgrade Their Equipment

August 30th, 2017


Join the community at
This is a quick episode as Petro and Sophia have absolutely 0 time! But it's an important …

#48 Media Relations: Why and How Photographers Can Get Free Advertising

August 23rd, 2017


Find the show notes at
Join the community at
This week Petro and Sophia Lemon are discussing media relations for photographers. The media is a stellar …

#47 Charities: How Photographers Can Work With Charities And Make Money

August 16th, 2017


Join the community on Facebook at
Download Sophia's Picture Perfect Guide at
Leave us a review for your chance to win a copy of the aardvark by Benjamin …

#46 Shit We Learned In School

August 9th, 2017


Join the Facebook community at
This week Petro and I (Sophia) decided to have a little bit of fun and discuss …

#45 Editing: How To Edit Photos Faster, Or Quit Editing Altogether

August 4th, 2017


Read the show notes for this episode at
This week we are talking about how to speed up your photo editing process so that you can spend more of your time shooting and bringing in …

#44 Portfolios: 10 Steps To Building A Kick Ass Photography Portfolio For Your Industry

July 27th, 2017


Join the Facebook community at -
As a photographer who is intending to get hired on your technical and creative …

#43 Motivation: 10 Ways To Get Motivated And Stay That Way

July 19th, 2017


Get the show notes for this episode at -

We've all felt what it's like to be unhappy at one point or another. For me (Sophia), it was in university. I was out of shape, in an …

#42 Getting Scammed: How To Recognize And Avoid Photography Lead Scams

July 12th, 2017


Get the show notes for this episode at -

As a professional photographer whose contact information can be found online, you are bound to be the target of a scam at some point. At …

#41 Bad Advice: When To Ignore Poor Guidance From Other Photographers

July 7th, 2017


This week we sat down and talked about some of the bad and useless advice we've received in our photography careers both before and after going pro. …

#40 Fauxtographers: How To Be Nice And Win Photographer Friends

June 28th, 2017


This week's episode all started when I (Sophia) went on a rant on Facebook. I was venting about a horribly disgusting sexist post I saw pop up online. (Listen to the episode to hear the post.) This got Petro and I …

#38 Practicing Safe Photography: How Not To Get A Reputation As A Creepy Photographer

June 21st, 2017


Some folks in our industry have earned themselves a reputation for being a creepy photographer. I think you know the personality we are talking …

#39 Photographer Lifestyle: 5 Ways To Take Better Care Of Yourself And Run A Better Business

June 16th, 2017


As a business owner it is especially important that you take good care of yourself. If you're under the weather no one can perform your duties for you and that may cause a loss of income. That's what we're talking about …

#37 Photographer Faux Pas

June 7th, 2017


This week we talk about those behaviours you should avoid while working with your clients. Here's the list, and listen to the episode (above) for for …

#36 Pricing Your Commercial & Portrait Photography

May 31st, 2017


Are you a portrait photographer thinking of branching out to commercial work? Pricing your service is a little bit different. Listen to this episode for our tips on properly pricing your commercial photography service …

#35 Ridiculously Happy PPL

May 25th, 2017


This week Petro and Sophia are taking a break from the podcast to catch up on work and recover from the long weekend. Instead we've included the …

#34 Which Products?

May 17th, 2017


This week we're answering a listener question!

Hey Petro and Sophia. Starting a biz, and wanted your insight on what products I should offer and which …

#33 Awwwkward

May 10th, 2017


No on likes small talk. Especially about the weather. But nothing is more awkward than silence. Well what happens when you hit a rough patch with a client and things get a little bit uncomfortable and weird? Listen to …

#32 Learning With Stevie

May 4th, 2017


This week received a question in the Facebook group which we think deserves a good conversation. If you are not in the Facebook group already, be sure to join, and remember to post. If Petro and I don't have an answer …

#31 Do You Has Insurance?

April 26th, 2017


Petro and I sat down with his first year wedding and portrait photography students on their last day of class. I was excited by how engaged they were, and they asked some important questions! In this episode we're …

#30 Your Website

April 19th, 2017


Your website is an essential part of your photography business. That doesn't mean it should be made up of 70 billion pages, though. In most cases, …

#29 Top 5 Items We Can't Work Without

April 12th, 2017


This week we list our Top 5 lists of things we love, things we regret purchasing and things we want. To hear about the items we can't work without or items we wish we never had tune in and enjoy.

Have your own top 5 …

#28 The Mailing List Frontier

April 5th, 2017


Your mailing list is the most powerful digital marketing tool in your toolbox. Unlike social media which relies on algorithms and followers' …

#27 Like For More

March 29th, 2017


While Facebook can be a powerful tool for some, the influence of your Facebook page doesn't lie in the number of likes you have. The truth is, it's …

#26 You Know You Love Me

March 22nd, 2017


It's important that at the end of the day your clients like you. Why? Because referrals. Your clients are more likely to talk you up if they like you, and even more likely to say bad things about you if they don't. Many …

#25 I Control The Calendar

March 15th, 2017


If you've ever been so stressed out about calling a client that you procrastinated, or if you are having trouble focusing on one task at a time this …

#24 Have Camera, Will Travel

March 8th, 2017


Help! I'm travelling with my photography equipment and I don't want to lose or break it! Get our tips on travelling for photographers in this week's episode!

Join the conversation on Facebook at

#23 Always Be Prepared

March 1st, 2017


Hey, photographer! How do you know you are absolutely ready for your first wedding (or another other kind of shoot for a client)? (Or for your first …

#22 She's Got Style

February 22nd, 2017


Style is more than just post processing your images. It's how you evoke emotion from your clients. From your branding, to how you talk to your clients, to how you direct people at a wedding day, your style is in …

#21 Shoot & Burn

February 15th, 2017


This week Petro played shit-disturber on Facebook. He called out some photographers on providing a half day of photography coverage and 200 digital edits for $400. Charging $400 for 4 hours of your time (plus 20 to 40 …

#20 Going Solo

February 8th, 2017


This week I [Petro] am going solo. In huge part thanks to Sophia for taking off on me and leaving me to do the show all by myself. This got me …

#19 Real Photographers

February 1st, 2017


This week we have our very first listener audio question! Yay! This one is from Eric from Red Button Photography. Eric asks what to tell amateur photographers looking to make their first small investment (of about $1500 …

#18 Communication

January 26th, 2017


If you've listened to episode 15 and 17 you've set up your business, you're getting out and shaking hands, and clients are starting to pour in. As a …

#17 Now What?

January 18th, 2017


You've registered your new photography business, set up your website, and you have a few likes Facebook. Now what? In this week's episode we discuss real ways to connect with clients and discuss the do's and don'ts of …

#16 Save For Later

January 11th, 2017


Tax time is creeping up on us and that has us thinking about saving those pennies. In this week's episode we talk with Carla Black from Investment Planning Counsel about saving for tax and retirement. Thanks to Christy …

#15 Photography Biz 101

January 4th, 2017


If your 2017 resolution is to finally start your photography business you need to listen to this episode. Petro and Sophia share some insights into …

#14 Sign Here

December 28th, 2016


This week's episode is a long one because we're dealing with a hugely important topic for photographers. Contracts! They're SUPER important, but can be a bit terrifying for some. Listen here for some important clauses …

#13 Snowed In

December 22nd, 2016


Merry Holidays! From Petro and Sophia. In this episode we talk a little bit about how we treat our clients for the holidays. We also talk about snow …

#12 Say Yes To The Photographer

December 14th, 2016


This week we are talking bridal shows (aka wedding shows). Bridal shows are a great way to connect with engaged couples for both new and seasoned photographers. But they might not be exactly straight forward. In this …

#11 Wave, It's Rob

December 7th, 2016


This week Petro and Sophia sit down with Rob from Wave to for a follow up discussion on episode 9 and talk credit card processing and invoicing …

#10 More Coffee?

November 30th, 2016


Not all photographers are equipped with a meeting space, let alone a studio. So coffee shops can be a great place to meet clients. But there are a couple things you need to consider, especially if you want to look like …

#9 Accent Egu??

November 23rd, 2016


Let’s get down to business... This episode is about efficiency, workflow, and time management. We've picked out 4 apps (Wave, Tàve, OmniFocus, and Asana) which we actually use every day to keep our businesses on track …

#8 Satnesday

November 19th, 2016


In this special episode we reintroduce ourselves and remind you why we're hosting this podcast. Thanks to Camera Canada for helping us exist and Bensound for our theme music.

#7 Three And A Half Kids

November 16th, 2016


This week’s guest is Melissa Crannie from Mme Shutterfly who has been photographing people for the past 10 years. But that's not what is special …

#6 Totally Ignoring Sophia

November 9th, 2016


In this episode Andrew asks, "Am I best suited as a portrait photographer, photojournalist, commercial/product photographer, lifestyle/wedding photographer, hobbyist, etc and how do I make that a part of my lifestyle …

#5 Crack, Carbohydrates and a Salary

November 2nd, 2016


In this episode I (Sophia) spoke with Drew Dudley, founder and CEO of Day One Leadership about making the decision to start his own company and dealing with the fears and anxieties associated with it. We discussed some …

#4 The Great Digital Debate

October 25th, 2016


The prints vs digital files debate isn't much of a debate for Petro and Sophia. We both agree that prints are a necessary part of most photography …

#3 Trump Vs Jenny Jay

October 17th, 2016


In this episode we talked with photographer and journalist Jenny Jay from The Double Jay Collective about her experience photographing a Donald Trump …

#2 All The Other PPL

October 9th, 2016


This one is a doozie! Sophia tells the story of the cranky community member who chased her down on a country road after an engagement session and accused her of vandalism. This is the inspiration for this week's …

#1 Other Photographers Are Your Friends

October 7th, 2016


Hey! It's our pilot episode! In this one Petro and Sophia discuss how other photographers are your friends. Because you'd never make it in the photography business without them! Sophia tells us all how mean she used to …

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