Cover art for podcast Perfectly Mentored with Jason Portnoy

Perfectly Mentored with Jason Portnoy

298 EpisodesProduced by Jason PortnoyWebsite

Welcome to the Perfectly Mentored podcast! This podcast is designed to be your in-pocket mentor. Everything you will need to achieve success will be discussed. We'll share tips on: Business, marketing, finance, mindset, and more all delivered with entertainment and superstar guests! We will give you… read more

45:52

EP67: Andy Krainak: Growing a Brand (The GaryVee Way)

Branding is the entrepreneur's jigsaw puzzle. You need the right pieces in the right places and in the right number. How do the giant names do it all so flawlessly?

Well, did you ever wonder who's behind the personal brand for Gary Vaynerchuk, for instance? Andy Krainak is the Brand Director for VaynerMedia, the man responsible for funneling Gary's ideas and inspirations into high-performing, optimized content across several channels - all of which works together to grow the GaryVee brand.

On this episode of the Perfectly Mentored podcast, Andy and Jason dig deep into mastering new platforms for content and branding, the vital importance of knowing yourself and following your own strategies for growth, and the tactical details that Gary Vee uses to turn his content to gold (no matter where it gets posted). Tune in for a rare opportunity to learn from one of the brilliant minds behind the Gary Vee brand.

Topics Covered:

  • How did Jason and Andy meet? [00:15]
  • What does Gary Vee's Brand Director do? [01:55]
  • How did the journey go from when you started with the team till now? [02:49]
  • Has curiosity played a big role in your growth? [06:03]
  • What's the process like when you have to master a new platform? [07:27]
  • Is Gary's experience on a new app different than someone else's? [09:26]
  • How do you get past the fear of failure? [12:19]
  • Is there room to make mistakes on a team as important as Gary's? [13:36]
  • Can we hear more about the hiring process for your team? [15:36]
  • How does a business owner know who to follow and how to strategize? [17:13]
  • Is Gary very different off-camera? [18:33]
  • What are the most important things to know about brand building? [21:05]
  • Should everyone be everywhere online? [23:56]
  • What are the best platforms right now? [24:47]
  • Is paid or organic the way to go? [26:57]
  • How does knowing yourself determine where you show up? [30:00]
  • How often should I be posting? [30:57]
  • What does "quality" actually mean for content? [32:19]
  • Which KPIs are you watching? [34:08]
  • How do you prioritize different parts of the content? [36:29]
  • Any tips for performing well on Instagram, TikTok and LinkedIn? [37:33]
  • Is Facebook dead? [41:45]
  • Any top-secret tools to recommend? [42:44]
  • How do you keep your finger on the cultural pulse? [44:02]
  • Want to get more expertise? [45:19]

Connect with Andy Krainak

Connect with Jason Portnoy

Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Perfectly Mentored with Jason Portnoy

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.buzzsprout.com/1460902.rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens