Cover art for podcast Pedaling Podcast

Pedaling Podcast

23 EpisodesProduced by John PearsWebsite

John decided to take on a 20,000km bikepacking from Auckland to London and en route he plans to talk with cycling industry, enthusiasts, athletes and other unique stories along the way. Follow along the journey as he crosses New Zealand, Australia, Asia, India and into Europe.

42:50

Success is Knowing Your Market: Allister Worrall

I get talking with Allister Worrall who operates the family business, Worralls. With over 100 years in the distribution business.

So what exactly is it like leading a premium distribution business like Worralls? How do they decide which products to launch and what is the relationship like with brands?

Do you run a bike shop? Want to know the best ways a company like Worralls can support you? Or curious to know what makes a successful retail shop?

What is Pedaling Podcast?

Im John, I created Pedaling Podcast as a way to document the cycling stories as I cycle all the way from Auckland, New Zealand to London, United Kingdom.

I became interested in the industry almost recently, when I spent a brief period working in Auckland’s oldest bike shop called T Whites. I mulled over this idea of collecting the stories, politics, business and social side of the cycling industry.

I run everything either through the website, http://www.pedalingpodcast.com or via my Instagram https://www.instagram.com/pedalingpodcast

If you have any feedback on my journey home, the show itself or recommend anyone I should speak to on the journey, follow the above links and get in touch.

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