Paul Hickey's Data Driven Daily Tips

135 EpisodesProduced by Paul Hickey

Paul Hickey is a business leader, digital strategist and web developer who is starting to get loud while documenting the journey of helping businesses grow. We talk Google Analytics, Social Media Content Creation, Facebook Ads, SEO, Paid Search, Web Design and more, as well as the occasional intervi… read more

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Ep.135: Facebook Ads Tip: How To Narrow Your Audience In A Facebook Ad (and why you'd want to) - Data Driven Daily Tip 257

February 15th, 2019


Ep.134: Google Domains Tip: How To Forward A Domain Name And Why You’d Want To: Data Driven Daily Tip 256

February 14th, 2019


Ep.133: How To Use Google Analytics Over Optimize To A/B Test Your Website: Data Driven Daily Tip 255

February 13th, 2019


Ep.132: How To Redirect Your Users To A Custom URL In Your Membership Website Using Memberpress - Data Driven Daily Tip 254

February 12th, 2019


Ep.131: How To Track YouTube Views On Your Website With The Facebook Pixel - Data Driven Daily Tip 253

February 11th, 2019


I've blogged a lot about the Facebook Tracking Pixel, and posted dozens of videos about Facebook Ads, and now I'm starting to get follow up questions …

Ep.130: What You Need To Know About Stripe Transactions In MemberPress - Data Driven Daily Tip 252

February 8th, 2019


The thing I absolutely love about building Membership Websites using WordPress is that any subject matter expert can build their own business. For …

Ep.129: Hey Facebook Ads: Where Did Website Purchase Conversion Value Go? Data Driven Daily Tip 251

February 7th, 2019

This is my favorite kind of Data Driven Daily Tip. I'm calling it a "Follow-up Tip."

It also encompasses my favorite thing about digital …

Ep.128: How To Use WordPress and Gravity Forms to Show Different Confirmation Pages and Route Emails

February 6th, 2019


How To Use WordPress and Gravity Forms to Show Users Different Confirmation Pages and Route Emails to Different Employees. Data Driven Daily Tip 250.

Ep.127: How To Get Your Small Business To The Top of Google: Post on Google My Business

February 5th, 2019


Ep.126: How To Add Schema To WordPress Custom Post Types: Data Driven Daily Tip 248

February 4th, 2019


Ep.125: How To Tell If A Location Has A Google My Business Listing and How To Link To It

February 1st, 2019


Ep.124: How To Turn WordPress Comments Off Without Losing SEO Value: Data Driven Daily Tip 246

January 31st, 2019

WordPress and Search Engine Optimization Help

Is your WordPress Website getting totally spammed with comments? Are your blog posts seeing any kind of legit comments from real readers? If your answer to the first …

Ep.123: How To Download Entries From Gravity Forms Into A Spreadsheet: Data Driven Daily Tip 245

January 30th, 2019

Top Forms WordPress Plug-Ins

One of our favorite WordPress Plug-ins is Gravity Forms. It not only allows simple form building, but it has great styling capabilities, and the ability to extend into many integrations with …

Ep.122: How To Fix This Site May Be Hacked Message On Google: Data Driven Daily Tip 244

January 29th, 2019


Have you ever searched for a website, hopefully not your website, and seen a "THIS SITE MAY BE HACKED" message on the Google Search Results page? If …

Ep.121: How To Run ECommerce Facebook Ads To Past Customers: Data Driven Daily Tip 243

January 28th, 2019


ECommerce Marketers and Small Business Owners, this one is for you. 

Facebook Ads is a super-robust platform with the ability to do a lot of custom audience targeting to people who fit the exact audience profile likely …

Ep.120: How To Install A Smart App Banner On Your WordPress Website: Data Driven Daily Tip 242

January 25th, 2019


One of the many things we love about WordPress is the extension of free functionality via useful plug-ins, for example, the Smart App Banner.

Oh you! …

Ep.119: How To Use LinkedIn Campaign Manager: Data Driven Daily Tip 241

January 24th, 2019


Ep.118: How To Turn Your Website Into A Revenue Generation Tool: Data Driven Daily Tip 240

January 23rd, 2019


Smart businesspeople will use their WordPress website as a true sales tool, NOT JUST a lead generation tool.

When most people think of "Return On …

Ep.117: WTF Is A Google Beacon And What Can It Do For My Business? Data Driven Daily Tip 239

January 22nd, 2019


Ep.116: How To Create And Install A Heatmap On Your Website: Data Driven Daily Tip 238

January 21st, 2019


Raise your hand if you know what a heatmap of your website is!

It's okay if you have no clue, that's why I'm here, friends. :)

A heatmap is a recording of a visualization of your EXACTLY where users have clicked and …

Ep.115: How To Fix Coverage Issues In Google Search Console: Data Driven Daily Tip 237

January 18th, 2019


The world of Google Webmaster Tools has changed. It used to be super easy to find "Fetch As Google" or "Robots.TXT" tester in the old platform, but …

Ep.114: How To Migrate A WordPress Site Using GoDaddy Managed WordPress: Data Driven Daily Tip 236

January 17th, 2019


I’ve written at length about how tools like WordPress and GoDaddy Managed WordPress can help save time, money and help companies gain efficiencies.

Ep.113: Podcast Advertising For Small Businesses Is Here - Data Driven Daily Tip 235

January 16th, 2019


Ep.112: Why Every Business Needs To Run A Facebook Page Promotion Constantly

January 15th, 2019


Data Driven Daily Tip 234 - What if I told you you could, for around $1-$2 per person, get qualified real people to "follow your business."

If I …

Ep.111: How To Add An Admin User To Your Facebook Page and Ads Manager Account in Business Manager

January 14th, 2019


Data Driven Daily Tip 233 - It's actually super convoluted to use Facebook Business Manager to manage your Facebook Page(s) and Facebook Ads …

Ep.110: How To Add An Admin To Your Google Analytics Account: Data Driven Daily Tip 232

January 11th, 2019


This is one of the more utilitarian Data Driven Daily Tips, but it's a super important one. Many Small Business Owners and marketing directors don't ever log into Google Analytics, so they don't even really know how to …

Ep.109: How To Set Up And Install The LinkedIn Tracking Pixel: Data Driven Daily Tip 231

January 10th, 2019


B2B Marketing Begins on LinkedIn, and to do it really well, including running targeted ads to the companies you want to win business from, or the employees you want to hire, installing the LinkedIn Pixel helps you get …

Ep.108: How To Set Up Remarketing & Custom Audiences In Google Ads: Data Driven Daily Tip 230

January 9th, 2019


Marketers and Small Business owners, you know what Remarketing and Custom Audiences ARE, you just don't know how to implement them.

You know, what they DO, you just don't know how to make it happen for your business. We …

Ep.107: How To Put Your Ads EXACTLY Where You Want Them - How To Use Placements In Google Ads

January 8th, 2019


Data Driven Daily Tip 229 - Marketers and Small Business owners, you can put your ads EXACTLY where you want them.

Want your ads to show in front of …

Ep.106: How To Use Your Email Marketing Data - Mailchimp A/B Tests: Data Driven Daily Tip 228

January 7th, 2019


It's super easy to send an email marketing campaign. But it's not super easy to be really strategic and maximize the value you get out of sending said email. The perfect example is a mistake I see marketers make all the …

Ep. 105: How To Convert Your Shopify Abandoned Carts: Data Driven Daily Tip 227

January 4th, 2019


Do you have a Shopify Store? If so, I've got some good news that you might not know about. It's super easy, AND FREE, to drive a few extra conversions this month.

The data shows that when you re-market to people who …

Ep.104: WTF Facebook? What Do Marketers Need To Do About First Party Cookie Tracking?

January 3rd, 2019


Ep.103: What is Google Firebase? New Way To Set Up Google Analytics For Mobile Apps

January 2nd, 2019


Ep.102: How To Set Up eCommerce Tracking In Google Analytics for WooCommerce

January 1st, 2019


Ep.101: How To Import Your Google Contacts Into Mailchimp: Email Marketing Tip

December 23rd, 2018


Data Driven Daily Tip 223: Attention marketers and small business owners.

Stop wasting time thinking about how often you should send email blasts to …

Ep.100: Google Ads Expert: What's New In Google Ads? More Room To Write - Data Driven Daily Tip #222

December 22nd, 2018


I've started to write quite a bit about all the different things I really like about the new Google Ads platform.

One new feature with the ad creation that this video walks you through is, Google Ads has added:

1. A …

Ep.99 - What Does The New Google Ads Look Like? Campaign Set-up Overview - Data Driven Daily Tip 221

December 21st, 2018


I'm a huge fan of the new Google Ads. It's the replacement to the old Google Adwords.

This podcast takes an in-depth look at what's like to start to …

Ep.98: What Is Google Webmaster Tools? Data Driven Daily Tip #220

December 17th, 2018

Don't worry, you're not alone. You're clearly smart. You're a successful small business owner OR an extremely intelligent marketer at an emerging …

Ep.97: Top Three Ways To Get Users To Stay On Your Website: Data Driven Daily Tip #219

December 14th, 2018

It's not every day you find watershed improvements in your web data that you can immediately attribute back to 1-3 simple action items you recently took on your website, but since we're constantly tweaking and testing, …

Ep.96 - #1 Reason Why Your Business Needs A YouTube Channel: Data Driven Daily Tip #218

December 13th, 2018

Business owners and CEOs have asked me for years (more than a decade), how they can get to the top of Google Search Engine Results pages for keywords …

Ep.95 - How To Generate Leads Using Facebook Ads - Data Driven Daily Tip #217

December 12th, 2018

If Facebook Ads aren't working for your Service Based business, then you're doing it wrong. Period. We've been running Lead Generation ads for our clients with Service Based businesses, targeting their exact audience …

Ep.94: How To Run Targeted Ads On YouTube (And Why You Need To) - Data Driven Daily Tip #216

December 11th, 2018

Let's say you're planning a family vacation. You've obviously searched on Google countless times for cruise lines, hotels in Orlando, or even attractions in Jacksonville. Then, when taking a break from your vacation …

Ep.93 - How To Set Up Google Ads Conversion Tracking On Video Ads: Data Driven Daily Tip #215

December 10th, 2018

The new Google Ads platform is pretty sweet. I'm big into it, and as I continue to dive in, there will be more and more content on how businesses can use it to grow their revenue. However, as you can imagine, in order …

Ep.92: How To Automate Your Website Email Form Submissions Into Your Marketing Lists

December 9th, 2018

How To Automate Your Website Email Form Submissions Into Your Marketing Lists (Using WordPress, Gravity Forms & Mailchimp) Data Driven Daily Tip #214. Why have I been wasting my time copying and pasting email …

Ep. 91 - How To Link Google Ads to Google Analytics and Why You Need To: Data Driven Daily Tip 213

December 7th, 2018

You may be frustrated by past Google Adwords Campaigns not working. It could be because you were missing a tiny yet critical element - linking your …

Episode 90 - Why You Need To Verify With Google Search Console And Link To Google Analytics

December 3rd, 2018

This episode talks about how to link Google Analytics with Google Webmaster Tools (now known as search console) and what additional data marketers …

Ep.89: How To Set Proper Location Targets & Exclude Locations In New Google Ads

November 25th, 2018

How To Set Proper Location Targets & Exclude Locations In New Google Ads: Data Driven Daily Tip #211 - It's super frustrating to run Google Ads, spending your time and hard earned money as a small business owner or …

Ep.88: When & How To Run An A/B Test On Your Website Using Google Optimize

November 23rd, 2018

Data Driven Daily Tip #210 - We're redesigning our logo. We can't decide which logo to pick between the final two options. This is obviously a very important decision for our company and we've gathered feedback and …

Ep.87: How To Install Google Optimize And Run A/B Tests On Your Website: Data Driven Daily Tip #209

November 22nd, 2018

This podcast episode documents the long but rewarding process of installing Google Optimize into your website so that you can run awesome experiments and get real data to optimize your website, and not guess or use …

Ep.86: Facebook Ads: Why Everyone Needs To Know How To Create Custom Reports In Facebook Ads Manager

November 21st, 2018

Data Driven Daily Tip 208: This video gives a solid overview of the Custom Report functionality in Facebook Ads Manager. Why is this important? 1. …

Ep.85: Why Can't I Find Certain "Employers" or "Companies" In Facebook Ads Manager?

November 16th, 2018

B2B Marketing Series: Why Can't I Find Certain "Employers" or "Companies" In Facebook Ads Manager? Data Driven Daily Tip 207 B2B Marketing is not that much different from eCommerce Marketing, really, from a tactical …

Ep.84: Facebook Ads for eCommerce Websites: How To Use Data To Drive Conversions

November 13th, 2018

Data Driven Daily Tip #206 - There's nothing quite like finding out that Wednesday is the best day of the week for your business to run Facebook Ads, because you're paying one quarter of the price for link clicks on …

Ep.83: Facebook Ads for eCommerce Websites: Your Problem Could Be Bid-Capping

November 11th, 2018

Facebook Ads for eCommerce Websites: Your Problem Could Be Bid-Capping (Data Driven Daily Tip #205). One of the best content strategies is to have an …

Ep.82 How to create a really good looking Instagram Feed on your WordPress Website

November 8th, 2018

(Data Driven Daily Tip #204) Thank you Smash Balloon. When a WordPress plug-in really works, IT REALLY WORKS. Smash Balloon's FREE Instagram Feed plug-in, is what we've started to use on all of our client websites that …

Ep.81: Podcast Episode 81: Executives & Small Business Owners: You Need To Blog Every Day.

November 5th, 2018

Podcast Episode 81: Executives & Small Business Owners: You Need To Blog Every Day. Here's How (Data Driven Daily Tip 203). Attention Executives …

Ep.80: WTF YouTube? How Can We Get A Custom URL For Our Channel? Data Driven Daily Tip #202

November 2nd, 2018

I know a lot of people may read this blog and watch this video and think (pfewhat? it took him a year to get to 100 subscribers?) That's NOTHING, and it took him a year? Yep. And I'm proud of it. Here's why. 1. I put …

Ep.79: Why Businesses Should Use The Instagram Nametag Feature: Data Driven Daily Tip #201

October 30th, 2018

Finally! I have an answer for all businesses who need to use digital data to justify / quantify the success of their event related marketing and sales / business development efforts in terms of pounding the pavement …

Ep.78 How To Make An Offer Post On Google My Business - Data Driven Daily Tip 200

October 27th, 2018

A Great Small Business Marketing Tip. I've written a lot about the importance of Google My Business, how it's the number one most important Small Business SEO strategy and even something all marketing directors and VPs …

Ep.77 Does Your Digital Agency Know How To Get Your Business To The Top Of Google?

October 19th, 2018

Does Your Digital Agency Know How To Get Your Business To The Top Of Google? Data Driven Daily Tip #199. Google has clearly decided that maps results …

Ep.76: How To A/B Test Your Email Marketing Campaigns In Mailchimp - Data Driven Daily Tip #198

October 18th, 2018

So I was just getting ready to send out an email marketing blast to a group of 206 marketing directors, VPs of Marketing and CMOs who attended a …

Ep.75: Attention Marketers: You Need To Know About Facebook Events Partner Integrations

October 16th, 2018

Ep.75: Attention Marketers: Does Your Web Developer Know About Facebook Events Partner Integrations? It's a tool within Facebook Business Manager …

Ep.74: How To Create A Custom Conversion With The Facebook Tracking Pixel: Data Driven Daily Tip 196

October 14th, 2018

Continuing on in our Facebook Ads Manager / Facebook Events Manager / Facebook Pixel content series, it's important to truly understand why some …

Ep.73: How To Use The Data From Your Website Facebook Pixel.

October 4th, 2018

How To Use Data From Your Facebook Tracking (Facebook Events Manager Data Overview): Data Driven Daily Tip 195. So you installed your Facebook Tracking Pixel a few months (or years) back, right? But have you done …

Ep.72: Facebook Brings Back Employer and Job Title Targeting

October 1st, 2018

While most people think of LinkedIn for B2B marketing, I've made it well known that the data shows that when paying for advertising space, Facebook Ads are the number on spot to market your B2B product or service …

Ep.71 How To Install Google Tag Manager On Your Shopify Site

September 28th, 2018

Data Driven Daily Tip 193 - If you own a Shopify eCommerce Store, you're likely interested in running digital campaigns, and very interested in understanding what drives the most qualified web traffic and conversions to …

Ep.70: How To Create A New Google Analytics Account

September 24th, 2018

How To Create A New Google Analytics Account and Put Tracking Code In Your WordPress Website: Data Driven Daily Tip 192. It just kind of dawned on me that as much as I talk about data, Google Analytics and WordPress …

Ep.69: How To Set Up A Staging Server In GoDaddy WordPress

September 14th, 2018

One of the many reasons I love WordPress is because regardless of your skill level, you can contribute, learn and contribute more. Seriously, even if you've never updated a website before and don't know the first thing …

Ep68: The Four Main Types of Instagram Ads

September 9th, 2018

We've been bullish on Instagram since early in 2017 when we realized the sheer volume of active users and the amount of attention those users are …

Ep.67: Podcast Episode 67: Gutenberg Is Here!

September 4th, 2018

Attention WordPress Developers & Marketers: Data Driven Daily Tip 189 - Our WordPress Development Team (special thanks to "Chris Tooma"), has been on top of this one for a while now, and today I woke up to write my …

Ep:66- The Data Says: Use Hashtags In Your Instagram Stories

August 31st, 2018

Data Driven Daily Tip 188: One more important one that the data says is extremely important is - when posting Instagram Stories, each :15 story post …

Ep:65 Instagram Stories Questions Sticker (NEED TO KNOW)

August 28th, 2018

Believe it or not, the number one excuse (after "we don't have enough time to do that") from brand marketers and small business owners as to why they don't consistently post on Instagram is: "we don't know what to talk …

Ep.64: How To Hyperlink Directly To A Timestamp In YouTube

August 27th, 2018

Data Driven Daily Tip 186 - Have you ever sent someone a link to a video on YouTube and then explained to them that they need to skip to the 50 second mark, or wait to watch or pay attention until a certain point in the …

Ep.63: Why You Need To Rework Your Podcast Strategy

August 24th, 2018

Data Driven Daily Tip 185: For months I was podcasting about once or twice a month, very long form, interview style. It was a good start, and gave me some stuff to talk about, however recently I decided to change my …

Ep:62 - Why You Should Blog On Medium and Grow Your Audience

August 22nd, 2018

Data Driven Daily Tip 184: What Is It's a free place to blog from daily to weekly to monthly, but as long as you're doing it consistently, it will do your business well. As of 2016, more than 60 million …

Ep.61: Conversion Value vs. Purchase Conversion Value

August 20th, 2018

What’s the difference between the Facebook Ads metric “Website Conversion Value” and “Website Purchase Conversion Value?” A heart attack, initially. 🙂 I kid. You see, when you go in to analyze the performance of …

Ep.60: Alexa vs. Facebook - The Answer Is Always Both

August 14th, 2018

I'm HUGE on what the data says is working for your marketing strategy. The data doesn't lie. So this may seem confusing, but I'm really not concerned with the headlines recently that Facebook lost $125 billion last …

Ep. 59: YouTube Launches New Messaging Feature

August 11th, 2018

ATTN MARKETERS: (from CMOs to Small Business Owners) Whenever social media platforms start launching features to combat one another (feature wars), it's usually an amazing opportunity for marketers. In 2015 it was …

Ep.58: How To Create A Paypal Button and a Confirmation URL

August 5th, 2018

How To Create A Paypal Button and a Confirmation URL for Google Analytics: Data Driven Daily Tip 180. ATTN MARKETERS: (from CMOs to Small Business …

Ep.57: Hey Google! WTF Is Parallel Tracking In Adwords?

July 31st, 2018

So you know I’m a total geek, but even I stop sometimes and say “WTF Google? Why are you making things so complicated.” But, we can’t sit and complain about it, we have to just figure things out, so case in point – WTF …

Ep. 56: Google Analytics Intelligence Reports - Need To Know

July 29th, 2018

So I’m huge on two things: 1. Starting sentences off awkwardly with “So” or “And,” and … 2. Pressuring all marketers, from CMOs to Small Business Owners, to use Google Analytics for 30 minutes per month. Whether or …

Ep. 55: How Instagram Says To Use Instagram

July 26th, 2018

I’m a huge fan of using platforms the way that the platforms say to use the platforms. So today, I want to lift the hood into a part of Instagram that I guarantee most of you if not all of you haven’t seen yet. As …

Ep: 54: What Marketers Need to Know About Insta Shopping Feat.

July 25th, 2018

Do you have an online store? You know, like Shopify, BigCommerce or even WooCommerce? Get ready, because there are some serious things you need to know about the most effective digital marketing practices to generate …

Ep. 53: Installing Google Analytics On Your Mobile App

July 23rd, 2018

Most people don't think about Google Analytics at all, even when they know they should (see more here about spending 30 minutes a month in Google …

Ep. 52: Google Tag Manager: Setting Up Tags & Triggers

July 17th, 2018

Get ready, you’ll need the following for this one: 1. A WordPress Website; 2. A Google Analytics Account; 3. A Google Tag Manager Account (don’t …

Ep 51: Making Data Driven Design and Marketing Decisions

July 12th, 2018

I talk about it all the time. I live by it. My team now has fully bought in and sees the value. Clients are actually regurgitating my own words back …

Ep 50: Download Cumulative Locations from Google My Business

July 11th, 2018

In this episode, you hear audio from Data Driven Daily Tip 172, where I break down the data that exists inside Google My Business and how it can help you from a marketing and operations standpoint. Specifically, I talk …

Ep 49: Google My Business User Contributions & How To Manage

July 10th, 2018

There seems to be a lot of confusion among business owners about which SEO tactics are the lowest hanging fruit for them to tackle. A number 1 is a verified Google My Business Listing. But even for those of you …

Ep.48: My Discussion With College Sports Marketing Interns

June 6th, 2018

Are you in college and looking for a career path? Whether or not you like sports, or are interested in a career in professional or college sports, …

Ep. 47: Small Business Blogging and SEO Session is like Fitness

June 4th, 2018

Small Businesses want to know how to generate web traffic. SEO and blogging are still extremely effective ways to get found, and convert visitors into customers. More than 65% of Web Traffic still comes in from Google …

Episode 46: Don't Be Scared of GDPR! Do Something! :)

May 25th, 2018

What Does General Data Protection Regulation (GDPR) Mean For Websites? So, GDPR, huh? :) I'm thinking that you either fall into one of two camps on …

Ep.45: Exploring Digital Audio at VoiceCon 2018

May 24th, 2018

I was fortunate enough to attend VoiceCon in NYC, hosted by VaynerMedia. The conference focused on Digital Audio, Podcasting, Alexa Skills, Google Home Actions and more. Among the line-up of speakers were Justine Bloome …

Ep.44: How I Cut My Marathon Time In Half (12 years apart)

May 11th, 2018

In 2006, my beautiful wife Kate (sorry, I always refer to her that way, but she is a beautiful person, so I can't NOT refer to her that way :) said …

Episode 43: Building Your Career: How To Do What You Love

April 23rd, 2018

This is a special episode. Audio ripped from a phenomenal talk my wife Kate Hickey and I had with 80 high school students in Spring Hill, Tennessee …

Episode 42: Why Doesn't Email Marketing Work Anymore?

April 22nd, 2018

Over the past year, it's become increasingly clear - regular old email marketing just isn't really working that well anymore. B2B marketers that …

Ep. 41 w/ Will Acuff, Entrepreneurship

March 11th, 2018

I sat down with Will Acuff, co-founder of, an amazing non-profit in Nashville, TN that has built a successful entrepreneurship …

Ep.40 - Sloane Scott, Marketer

January 31st, 2018

It's on and poppin'... the full episode with Sloane Scott of Punching Nun Group - smarter strategic marketing - out of the Nashville / Franklin, TN …

Ep.39 - Paul With Gary Vee

January 16th, 2018

Sometimes, when you're seeking answers to questions about your life, business, parenting, family, the pursuit of happiness, making money or how to spend your free time, you have to simply take action and either get …

Ep. 38 E.Gold / Twice Social

January 12th, 2018

🔥🔥Episode with Emily Gold, Founder and CEO of Twice Social. The former fashion model turned social media influencer and I break down trends and …

Ep.37 - Social Media Law

December 14th, 2017

Episode 37, with attorney Thallen Brassel. Did you know that whether you’re an Instagram Influencer or large corporation, you should be protecting …

Ep.36 -Find Your Intersection

December 12th, 2017

Somewhere between Strengths and Weaknesses lies your intersection, a set of skills you need to learn to increase your earning potential. Become a …

Ep.35 - What Are 301 Redirects?

December 7th, 2017

301 Redirects are critical to the website redesign and launch process. Find out why! Don’t let runaway 301 Redirects hurt your business :) Become a …

Ep. 34: Behind The Scenes SEO

December 5th, 2017

Such a common problem in the SEO Client Services Game is a lack of communication with the client about what's really happening. Too many SEO Service Providers simply send a report every month and don't communicate. This …

Ep.33 Reality Over Fantasy

December 1st, 2017

This episode is a life story about how I put Reality Over Fantasy starting in 2015, and my life will never be the same again, in a good way. Become …

Ep.32 - Please Unsubscribe

November 28th, 2017

Why have Black Friday and Cyber Monday basically become blatant invitations to unsubscribe from email lists? I examine the data and the psychology …

Ep.31 - SEO Priorities & Myths

November 28th, 2017

Is Keyword Ranking really as important as you think it is? This episode talks about why the actions and formula behind driving Keyword rankings are …

Ep.30-Non-Profit Tech & SEO

November 22nd, 2017

I sat down with Paige Holman, IT Manager of The Next Door Nashville to give her a WordPress Tutorial as well as talk Non-Profit Sector Tech and …

Ep. 29: WordPress vs.

October 25th, 2017

A friendly conversation between a Nashville WordPress Developer and a Nashville custom Developer. They met at a local conference about digital marketing and immediately bonded. Become a supporter of this …

Ep.28 - Keynote Vol. 5

September 24th, 2017

Paul Hickey breaks down how to run Data Driven Google Display and Facebook Campaigns to drive eCommerce Revenue in his keynote at The City Winery in …

Ep.27: Keynote Vol. 4

September 24th, 2017

Paul Hickey's Keynote at The City Winery Continues as he speaks to Nashville Marketers about using Demographics and Interests Data in Google …

Ep.26- Keynote Vol. 3

September 24th, 2017

Paul Hickey speaks at Red Letter Day at The City Winery in Nashville about using Demographics and Interest Reports in Google Analytics. Become a …

Ep. 25: Keynote Vol. 2

September 18th, 2017

The importance of using data to drive design and not relying on opinions. A story about why a CEO having a friend for dinner should never impact your …

Ep. 24 Keynote Vol. 1

September 17th, 2017

Segment 1 from Paul Hickey's Red Letter Day 2017 Keynote Presentation at The City Winery in Nashville. He talks about how to use Google Analytics …

Episode 23: Audience Crossover

September 15th, 2017

Paul Hickey talks about the Audience Crossover concept, using Hip Hop artists as an example that businesses should emulate. This helps with Search …

Ep.22 The SEO Game

September 7th, 2017

Breaking down Search Engine Optimization, link building, quality link partnerships, concepts and tactics to grow your business via ranking high on …

Ep.21-SEO Content Calendars

September 6th, 2017

Data Driven Daily- Creating a Content Calendar. Paul Hickey talks about how to tactically find SEO opportunities and build an audience from scratch, …

Ep.20: What Is Bounce Rate?

September 4th, 2017

The digital marketing "gangsta" spits game about perhaps the most important misunderstood and infamous Google Analytics stat of all time - once and …


August 18th, 2017

Paul Hickey of Data Driven Design is interviewed by's Dr. Alvin Augustus Jones. Talk includes digital marketing and business …

Ep.18 Data Driven Daily Vol. 5

August 17th, 2017

Paul Hickey talks about Google Search Console, what it is, why it's a valuable Search Engine Optimization tool and the valuable data it can provide …

Ep. 17 Data Driven Daily: Volume 4

August 16th, 2017

What is Google Adwords Express? How is it different than regular Google Adwords? Digital Strategist Paul Hickey breaks it down in Data Driven Daily …

Ep. 16 Data Driven Daily: Volume 3

August 15th, 2017

What exactly is Google Analytics? Listen to Paul Hickey break it down for you. One of the industry's digital marketing experts explains how to use …

Ep.15 Data Driven Daily: Volume 2

August 15th, 2017

What is Google Adwords? Don't be ashamed to ask. Paul Hickey breaks it down for you in this informative podcast. Listen to one of the industry …

Ep.14 Data Driven Daily: Volume 1

August 10th, 2017

Did Google Adwords Suck for you in July? Is August getting better? A rant on Google Shopping, key info on Expanded Text Ads and optimizing your …

Ep.13: Interview w/ DSamp

August 9th, 2017

Paul Hickey interviews his mentor, Dennis Sampier, former VP of Community Relations for the Detroit Pistons. This is part 1 with DSamp, where he …

Ep.12: Building A Team

August 9th, 2017

Paul Hickey shares his thoughts on expanding his business, growing his team, partnering with agencies and servicing clients. It's an exciting time, …

Ep.11: Snapchat's T.Denton

August 3rd, 2017

Paul Hickey catches up with Snap Chat's Trevor Denton. This talk includes how to build the career of your dreams, what it's like designing the …

Ep. 10: Web Dev Talk w/ Chance

July 31st, 2017

Paul talks to Chance Strickland. A real web developer / project manager at SnapShot Interactive in Nashville. Super talented, phenomenal guy & …

Ep. 9 - Facebook Biz Manager

July 24th, 2017

I talk about the pros, pains and tips of getting started with this surprisingly confusing platform. One you're in, it's great, but getting set up correctly is a pain for agencies and clients alike. Become a supporter …

Ep.8 My End Of A Client Call

July 24th, 2017

Paul Hickey shows an in-depth look at a client phone call and what his company Data Driven Design and partner SnapShot Interactive offer from a …

Ep.7: SEO 4 PDFs Conversation

July 24th, 2017

In this Episode you hear my end of a real client phone call where I advise them on how to optimize their robust PDF content library for SEO / Google …

Ep.6 Digital Strategy Q&A

July 24th, 2017

Paul Hickey conducts a Q&A Session @SnapShot in Nashville. Topics include social media content creation, heatmapping, Google Analytics, Tag …

Ep.5: Digital Strategy Talk

July 24th, 2017

Paul Hickey talks to the team at SnapShot Interactive in Nashville, TN. Listen to this round table discussion about using data to drive design and …

Ep.4: Real Talk-Do You REALLY?

July 23rd, 2017

Do business owners REALLY want to grow their businesses? Do they REALLY know where their audiences are? How NOT to fall for tricks from agencies. What is REALLY takes to win at Digital Marketing.Rant. Become a …

Ep.3 with a WNBA Legend

July 22nd, 2017

Get past the first 2 minutes and the connection gets better and the interview with an amazingly interesting and talented professional basketball …

Ep. 2: Old Boss Wants Feedback

July 17th, 2017

One of my former supervisors called to ask for three positive traits and as many negative traits as I can think of from our time together. This …

Episode 1: Interview with Dad

July 16th, 2017

Advice on Entrepreneurship and Leadership from more than 41 years of experience. A solid interview with my Dad. Become a supporter of this …
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