Cover art for podcast Patients On Demand

Patients On Demand

95 EpisodesProduced by Christine WalkerWebsite

If you're a physical therapist, concierge medicine doctor, dentist, or chiropractor who wants to get more new patients from your website, this podcast is for you. Your host Christine Walker, is a best-selling author, cash PT, and successful multi-business owner. She has helped hundreds of private pr… read more


How to Improve Your Marketing Message (Inspired by My Husband's Latest Book!)

Sometimes we find business and marketing advice in the most unlikely of places! I was recently reading the first few chapters of the latest book my husband is working on when I was hit with some fantastic insights. Although his book has nothing to do with business and is entirely fiction he illustrated one of the biggest marketing mistakes that I see so many clinic owners make.

It's a messaging problem. When people start their businesses, they are inspired by their passion rather than their clients' needs. Passion is great and essential, but it's also vital to be as direct and straightforward as possible.

To build a following and client base, we have to say the things our customers want to hear, not just what appeals to us. In addition to that, we have to commit to a niche. This is incredibly hard in a private practice setting when you're taught everything under the sun while in school. But if you want your business to fit your lifestyle, you have to have a specific ideal client in mind.

I'm going a little more in-depth on this topic in this episode, and I suggest you tune in so that you can make your marketing message as crystal clear as possible!

Key Takeaways:

  • Many business owners struggle to get their message across (01:46)
  • One of their first choices clinic owners can and should make (04:50)
  • Why you shouldn’t work against human nature (05:50)
  • Doing everything is not a good marketing strategy (09:00)
  • How you know you’ve perfected your message (11:20)
  • This is when the magic started happening in my business (12:00)
Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Patients On Demand


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens