Cover art for podcast Patients On Demand

Patients On Demand

95 EpisodesProduced by Christine WalkerWebsite

If you're a physical therapist, concierge medicine doctor, dentist, or chiropractor who wants to get more new patients from your website, this podcast is for you. Your host Christine Walker, is a best-selling author, cash PT, and successful multi-business owner. She has helped hundreds of private pr… read more

13:50

How to Improve Your Marketing Message (Inspired by My Husband's Latest Book!)

Sometimes we find business and marketing advice in the most unlikely of places! I was recently reading the first few chapters of the latest book my husband is working on when I was hit with some fantastic insights. Although his book has nothing to do with business and is entirely fiction he illustrated one of the biggest marketing mistakes that I see so many clinic owners make.

It's a messaging problem. When people start their businesses, they are inspired by their passion rather than their clients' needs. Passion is great and essential, but it's also vital to be as direct and straightforward as possible.

To build a following and client base, we have to say the things our customers want to hear, not just what appeals to us. In addition to that, we have to commit to a niche. This is incredibly hard in a private practice setting when you're taught everything under the sun while in school. But if you want your business to fit your lifestyle, you have to have a specific ideal client in mind.

I'm going a little more in-depth on this topic in this episode, and I suggest you tune in so that you can make your marketing message as crystal clear as possible!

Key Takeaways:

  • Many business owners struggle to get their message across (01:46)
  • One of their first choices clinic owners can and should make (04:50)
  • Why you shouldn’t work against human nature (05:50)
  • Doing everything is not a good marketing strategy (09:00)
  • How you know you’ve perfected your message (11:20)
  • This is when the magic started happening in my business (12:00)
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