Websites are worthless.
I know this sounds like a pretty bold claim but stick with me for a moment here. What I mean is, your average website just isn’t going to cut in anymore. Why?
Because they only do one of four things- act as a resume, brochure, business card, and even just a page to pat you on the back. Having a site that solely focuses on your credentials and accomplishments does not bring patients through your doors.
I get it. You’re proud of those things, and those credentials give you the confidence to know that you can treat patients and do a good job at it! But you know who doesn’t know those things?
Your leads. They wouldn’t be able to differentiate the difference between a bachelor's and a doctoral in physical therapy. Those words mean nothing to them.
So what should you do instead?
PT’s should create online employees that help nurture visitors into patients. An online employee does the heavy lifting for you because it tells your prospective patients why YOU are the person for the job!
Grab your notebook because I’m going to share with you precisely what you need to do to attract your next patients...even while you sleep.
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