After a lovely vacation with my family to Hilton Head Island, I came across some of the best branding for SEO purposes in a local coffee shop after asking my daughter to pick the place she wanted to go for breakfast.
The business she chose called itself “Coffee Shop Near Me”, which if you know anything about Google search rankings, is genius. Using what people typically type into the search engine in your business name gives you a leg up when trying to generate traffic for your business.
In this week’s episode, I talk about using your PT clinic’s brand itself to improve its SEO organically. The best way to do that is to use your location name in the name of your clinic, like Charlotte Physical Therapy if you’re located in Charlotte, as long as the web domain is available. You can also improve it by including “Physical Therapy” in the name, because it's important that people know what you do.
For people with established businesses, rebranding can sometimes have negative effects on your SEO, but adding another domain with your location can improve it. PT clinics who have already developed an online presence should be very cautious when making changes that can impact SEO.
Looking for a little help growing your business organically through SEO? Our Patients on Demand System includes a three pack organic attack to get your PT business to the top of the page of Google search, maps, and more. Schedule a call with us to see if your clinic would be a good fit at https://www.ptwebsitesecrets.com/strategy.
*~* KEY TAKEAWAYS
Your PT clinic’s brand can help your SEO rankings if you do it right!
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All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search
Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.
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