I was inspired by a client question during our weekly office hours to talk about lead magnets or freebies in exchange for contact information, and specifically, what the best type of lead magnet is for your PT website.
Trends for lead magnets change over time, around 3-5 years ago FAQ booklets were very popular for cold leads, or people not so ready to come in for PT just yet, and would commonly lead them to download more specific lead magnets and eventually come into the clinic.
More recently, videos have been very popular as lead magnets. But the most effective lead magnets are more specific to your niche, and get more people to apply no matter what their problem is.
This type of lead magnet would be something that tells you why all the past treatments and attempts at solving your pain problem have failed. And it would only be missing what would really work, and that’s our hook.
This powerful technique makes the comparison of all the alternatives for your potential patient, and really brings in the folks looking for a real way to change their health.
If you are looking for a team to help you transform your website into an Online Sales Rep that works for you to get patients in your niche to come into your clinic, see if our system will work for you and apply at https://ptwebsitesecrets.com/strategy
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All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, CEO, entrepreneur, owning a business, guerilla marketing, word of mouth, owning your business
Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.
👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
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