Cover art for podcast Patients On Demand

Patients On Demand

95 EpisodesProduced by Christine WalkerWebsite

If you're a physical therapist, concierge medicine doctor, dentist, or chiropractor who wants to get more new patients from your website, this podcast is for you. Your host Christine Walker, is a best-selling author, cash PT, and successful multi-business owner. She has helped hundreds of private pr… read more


How to Create an Online Marketing Avatar of Your Patients (The Multispecialist Dilemma)

Who should you market to online?

This may be the most challenging question that you'll face as a  growing entrepreneur. Because the perfect patient is not about you. It's about asking, who can we target, and who will build the business that you want?

As entrepreneurs, we often fall into the trap of thinking we can do a little bit of everything. The thought of having to turn someone down sends us into a tailspin. But if you're looking to grow your business, you must understand that clients are looking for specialists, not a jack of all trades!

Today, I'm covering how to pick your target market and create an online marketing avatar that directly appeals to them. I'm sharing how implementing this has helped my own business, and my client's as well.

Be sure to tune in!

Key Takeaways:

  • What physical therapists tend to forget (02:44)
  • The importance of marketing to a specific person (04:50)
  • A different way to market to people online (06:45)
  • What new business owners need to figure out (08:50)
  • Is your target clientele willing to pay? (13:20)
  • Upcoming live training (18:45)

Additional Resources

  • Schedule a FREE call with Christine to discuss your business strategy here
  • Register for Christine’s FREE SEO live training here
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