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Patients On Demand

95 EpisodesProduced by Christine WalkerWebsite

If you're a physical therapist, concierge medicine doctor, dentist, or chiropractor who wants to get more new patients from your website, this podcast is for you. Your host Christine Walker, is a best-selling author, cash PT, and successful multi-business owner. She has helped hundreds of private pr… read more

39:39

How to Future-proof Your PT Business by Taking Your Marketing In-house

This week, I had the pleasure of speaking with Jordan Mather about the importance of bringing your marketing in-house.

It can be tempting to fall victim to agencies promising to handle all of your business marketing efforts. But the truth is, you can’t really grow your business without understanding how you need to market.

If you’ve been nervous about taking charge, then be sure to tune in to this episode because we are putting those fears to rest. Tune in to find out why in-house marketing is essential and how to craft the perfect message for your ideal avatar. We’re also going to cover when you are actually ready for paid ads and how they differ from your typical website marketing.

Key Takeaways:

  • Introducing Jordan Mather (02:30)
  • The goal is to bring your marketing in-house (06:00)
  • The first thing you need to figure out (09:50)
  • The key to your marketing (18:00)
  • What has never changed about marketing (23:40)
  • Why you really need to nail down your messaging (30:40)
  • Summary of everything we went over (31:20)

Additional Resources


  • Schedule a FREE call with Christine to discuss your business strategy here
  • Register for Christine’s FREE SEO live training here.
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