Patients On Demand

Believe it or not, listing diagnoses on your website will drive traffic away from you!

As we all know, great physical therapists are not the ones who list every issue they work on online, but the ones who understand how to connect with their patients, how to make them comfortable, and most importantly, how to solve their issues.

So, what should I put on my website, you’re asking? Well, we like to make our websites SEO-focused, comprehensive, and most importantly, helpful. And that comes from using the right content and learning how to emotionally connect with your prospects.

How can you use SEO best practices for your website? How can you connect with your leads? And how do you choose what type of content to use?

I answer all these questions in this week’s episode of Patients On Demand, so tune in and learn everything about how to move your focus away from diagnoses, the importance of building a connection, and why using the right keywords is crucial!

Key Takeaways

• Why we don’t list diagnoses on our websites (00:00)
  
• People don’t really know their diagnosis (02:51)
  
• Focus on key problems instead of diagnoses (05:23)
  
• Use SEO best practices to your advantage (09:20)
  
• Make sure to connect emotionally with your leads (10:44)
  
• Story time - my own experience as a PT (12:33)

Additional Resources

• Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv
  
• Register for Christine’s FREE SEO live training https://bit.ly/3rgl8ns