PT practice owners, myself included, often ask these questions: How many leads should my website be generating? What should my expectations be? How do I know if I’m doing good or bad?
Whether you’re just starting out with website marketing or you’re an experienced business owner, this week’s episode will explain some of the basic metrics you should look for when it comes to the success of your PT website.
The first thing you should be looking at is the number of visitors to your PT website. The best tool to use is Google Analytics, since the results on sites like Weebly and Wix can be unreliable. And out of those visitors, how many of them are from your local area!
Once you have your number of local visitors, or people who are actually potential patients for your clinic and not people from out of state or too far away, you can determine how many of them made inquiries on the website (i.e. filled out forms, downloaded freebies, or even called your clinic directly).
You should be looking for at least 2% of visitors to make those inquiries on your website at the bare minimum. Our clients are typically at a minimum of 8-10%, and more established clinics are even higher! If you can’t get at least the 2%, you might need to make some changes to your website!
Only once those inquiries are solid should you be scaling and making the decision to pay for SEO and ads. Otherwise you’ll be spending money without the proof that it will improve your online presence and actually return a profit!
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All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, blog writing, content creation, blogs, blogging, consistent content, lead generation marketing funnel, lead generation marketing campaign, lead generation marketing tools, lead generation marketing strategy
Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.
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